Dominate Marketing

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#1 SEO Company For Real Estate Agents & Brokers

We Build a Marketing System That Generates Clients Consistently For Your Agency

Are you looking for the best way to grow your real estate agency? Look no further! Our SEO agency is here to help you get to page 1 of Google and get the clients you are looking for!

Thousands of people are searching for real estate on Google every single day.

Whether you are looking to get more seller listings, sell more houses, or find buyers, SEO is the perfect way to get in front of these people and turn them into clients for your agency.

Mateja Matic, Founder of Dominate Marketing

~Mateja Matic

Founder of Dominate Marketing

What Is Real Estate SEO?

SEO is the process of optimizing your website and online content to rank higher in search engine results, making it easier for potential clients to find you.

By optimizing your website with relevant keywords, creating high-quality content, and building backlinks, you can improve your real estate website’s ranking and increase the chances that a potential client finds your agency when they go searching to buy or sell a home.

When someone searches for real estate in your area, SEO can help your website appear higher in the search results, making it more likely that potential clients will click on your website and contact you for their real estate needs.

Is SEO Worth It for Real Estate Agents and Brokers?

SEO provides a number of benefits to real estate agents and brokers looking to get more clients.

The main goal of SEO is to increase your visibility in search engine results, ensuring that potential clients can easily find you.

By targeting your local real estate market, you can attract more qualified leads who are actively looking to buy or sell properties in your area.

Moreover, SEO allows you to build trust and credibility with your audience, as appearing at the top of search results signals authority and expertise. Studies have shown that consumers trust businesses who show on page 1 of Google more than those who do not.

And let’s not forget about the return on investment – SEO is a cost-effective marketing strategy that, when done correctly, deliverers significant long-term benefits without having to rely on constantly paying for ads to drive business.

How SEO For Real Estate Agents and Brokers Works

Increasing Online Visibility

With the majority of homebuyers turning to the internet in search of their dream property, it is crucial for agents and brokers to ensure their websites appear prominently in search engine results.

By utilizing targeted keywords, creating high-quality content, and optimizing website structure, agents and brokers can improve their search engine rankings and increase their chances of being discovered by potential buyers.

Moreover, a strong online presence not only enhances credibility but also increases brand visibility, ultimately leading to higher lead generation and increased sales opportunities.

In today’s competitive marketplace, investing in SEO is a smart move for real estate professionals looking to stay ahead in the digital landscape.

Targeting the Local Real Estate Market

By focusing on the specific neighborhoods within your area, you can effectively connect with potential clients and create a strong presence in the local market.

One way to do this is by targeting the local area through local SEO strategies.

Local SEO helps you show up when someone is looking for real estate services in a specific local area (typically the area you service).

For real estate agents and brokers, this means incorporating local keywords and phrases into their website content, such as specific neighborhood names or popular local landmarks.

By doing so, you can increase your chances of appearing in search results when potential clients are looking for properties in a particular area. This is particularly useful if you focus on a specific area.

This targeted approach can help real estate professionals stand out from the competition and attract clients who are specifically interested in the local market.

Generating High-Quality Leads

SEO is well known for producing the highest quality leads you can get from the internet.

This is because people have taken the time out of their day to search for something, so they are far more likely to buy than people who are just scrolling through a social media platform.

With the correct content and website structure, you can see very high conversion rates and an unparalleled return on investment when compared to most other forms of online marketing.

Building Trust and Credibility

Gain the trust and establish credibility with potential clients by consistently providing valuable insights and showcasing your expertise in the real estate industry.

Building trust is crucial for real estate agents and brokers, as it helps create lasting relationships and encourages clients to choose you over competitors.

One effective way to build trust is through search engine optimization (SEO). By optimizing your website and content, you can position yourself as a knowledgeable resource in the real estate market.

This can be done by creating informative blog posts, sharing market updates, and offering tips and advice for buyers and sellers.

When potential clients see that you consistently provide valuable information, they will perceive you as a trustworthy and credible source, increasing the likelihood of them reaching out to you for their real estate needs.

Maximizing Return on Investment

To make the most of your investment, you can maximize your return by implementing strategic tactics that leverage your expertise and industry knowledge.

SEO allows you to target specific keywords and phrases that your target audience is using when searching for real estate services. This targeted approach helps you reach the right people at the right time, increasing the chances of converting them into clients.

Additionally, SEO helps build credibility and trust with your audience, as appearing on the top pages of search results signifies authority and professionalism.

On top of that, correctly optimizing your website for a higher conversion rate will also increase the amount of people who contact you.

When you combine all of these factors together, you can get a significant ROI from a correctly implemented SEO campaign.

How to Do Real Estate SEO

Optimizing Your Real Estate Website for Search Engines

To boost your real estate website’s visibility on search engines, you will need to implement strategic SEO tactics that encompass keyword research, on-page optimization, and quality content creation.

Keyword research is crucial as it helps you identify the keywords and phrases that potential clients are using to search for real estate properties. By incorporating these keywords into your website’s content, meta tags, and headers, you can improve your website’s ranking on search engine result pages.

On-page optimization involves optimizing your website’s structure, navigation, and URLs to make it more search engine-friendly.

Additionally, creating high-quality, informative, and engaging content can attract more visitors to your website and increase your chances of ranking higher on search engines.

By following these SEO strategies, you can optimize your real estate website, ranking higher in Google and attract more organic traffic who are interested in what you offer.

Targeting Relevant Keywords for Real Estate SEO

When it comes to real estate SEO, selecting the right keywords is crucial for attracting qualified leads and increasing your website’s organic traffic.

Begin by conducting thorough keyword research to identify phrases that potential clients are likely to use when searching for properties in your area.

Consider utilizing long-tail keywords, which are more specific and have less competition. For example, instead of targeting “real estate agency,” focus on “luxury real estate agency in [your city].”

Incorporate these keywords strategically throughout your website’s content, including in page titles, meta descriptions, headings, and image alt tags.

Additionally, create informative and engaging blog posts that incorporate targeted keywords to establish your expertise and improve your search engine rankings.

By targeting relevant keywords, you can rank for more keywords, get in front of the right people looking for what you offer and drive more qualified traffic to your business.

Creating Engaging Content for Your Real Estate Audience

Grab the attention of your potential clients with captivating content tailored to their interests and needs in the real estate industry.

Creating engaging content is crucial for attracting and retaining your target audience.

Start by understanding the demographics and preferences of your real estate audience. Research the topics they are interested in, such as home buying tips, interior design trends, or investment strategies.

Use this knowledge to create informative and valuable content that addresses their pain points and provides solutions. Incorporate visually appealing elements like high-quality images, videos, and infographics to make your content more engaging.

Additionally, consider using storytelling techniques to create a connection with your audience.

By consistently delivering captivating content, you can establish your brand as a trusted resource and build strong relationships with your potential clients who are far more likely to come back to you when they need a real estate agent or are looking to buy a home.

Building High-Quality Backlinks for Real Estate SEO

Building strong, reputable backlinks is essential for enhancing your online presence in the competitive world of real estate. Backlinks act as a vote of confidence from other websites, signalling to search engines that your content is valuable and trustworthy.

To build high-quality backlinks, start by creating compelling and shareable content that other websites would want to link to. This could include informative blog posts, helpful guides, or visually appealing infographics.

Additionally, reach out to industry influencers, bloggers, and real estate professionals to collaborate on content and secure backlinks.

Another effective strategy is to guest post on reputable real estate websites, providing valuable insights and linking back to your own site.

Remember, quality over quantity is key when it comes to building backlinks for real estate SEO.

Tracking and Analyzing Your Real Estate SEO Results

To effectively monitor and evaluate the outcomes of your efforts, you should regularly track and analyze the results of your search engine optimization strategy for the real estate industry.

This is crucial for understanding what is working and what needs improvement.

One way to track your SEO results is by using Google Analytics. It provides valuable insights into the performance of your website, including the number of visitors, their demographics, and the keywords they used to find your site.

Another great free tool to use is Google Search Console. GSC allows you to track your website in Google search results, and lets you know how many clicks and impressions you are getting, for which keywords and which pages, along with a lot of other information.

You can track your search engine rankings for specific keywords using tools like Semrush. Semrush allows you to see how your website is performing in search engine results pages and identify areas where you can optimize further, along with practically anything else you could need to know about optimizing your website.

By consistently tracking and analyzing your real estate SEO results, you can make data-driven decisions to improve your strategy and increase your organic search visibility.

Optimizing Your Google Business Profile

Taking full advantage of all the powerful features offered by the Google Business Profile will maximize your online visibility and ensure you get found by potential clients.

One important feature to utilize is the “Posts” feature, which allows you to share updates and promotions directly on your Google Business Profile. This can help you showcase your expertise and engage with your audience.

Another useful feature is the “Messaging” option, which enables potential clients to send you direct messages through your profile. This can be a convenient way for clients to reach out to you and ask questions.

Additionally, make sure to regularly update your business information, such as your contact details and operating hours, to ensure accuracy.

By optimizing these features, you can enhance your Google Business Profile and increase your chances of showing up when potential clients search on Google.

Get Reviews

Make sure you take advantage of customer reviews to build trust and credibility with potential clients.

Positive reviews from satisfied customers can greatly influence a person’s decision to work with a real estate agent, and they will also help you rank higher in the “map pack”.

When optimizing your Google Business profile, encourage your clients to leave reviews and respond to them promptly. These reviews not only provide valuable feedback for your business but also serve as social proof of your expertise and professionalism.

Highlighting positive reviews on your profile can help you stand out from competitors and attract more clients. Don’t be afraid to showcase your accomplishments and success stories through customer testimonials.


Keyword Research and Optimization for Real Estate

Keyword research is the foundation of SEO, and our team of experts are here to ensure we have selected the right keyword strategy to go after to get you the fastest and best results.

First, we will conduct in-depth research to identify the most relevant and high-performing keywords for your real estate business that are most likely to attract the type of clients you want.

We will then optimize your website content, meta tags, URLs and more to ensure maximum visibility and ranking.

By incorporating these strategically chosen keywords into your website, we will help you attract targeted traffic and generate qualified leads.

Our approach is tailored to the real estate industry, taking into account specific location-based keywords and long-tail search queries which are likely to get the right type of clients.

With our comprehensive keyword research and optimization services, your real estate website will stand out from the competition and drive organic traffic for increased conversions and revenue.

On-Page SEO for Real Estate Websites

On-page SEO plays a crucial role in attracting organic traffic and ranking higher in search engine results. In fact, we’d argue it’s the most important part of SEO.

By optimizing your real estate website’s content, meta tags, headings, URLs and more, we will ensure your website stands the best chance of ranking in Google.

We start by conducting keyword research to identify the most relevant and high-ranking keywords for your real estate niche. Then we incorporate these keywords naturally into your website’s content, ensuring it flows smoothly and engages visitors, while satisfying Google’s requirements.

Additionally, optimize your meta tags, including the title tag and meta description, to accurately describe your real estate services and entice users to click on your website.

By implementing these on-page SEO strategies, your real estate website can achieve higher rankings and attract more potential clients.

Local SEO for Real Estate Professionals

By targeting specific geographic locations with local SEO, real estate professionals can optimize their online presence to attract potential clients in the area they service.

This involves incorporating location-based keywords in website content, meta tags, and URLs.

Creating and optimizing your Google Business Profile can also significantly improve local search rankings. Real estate professionals should also strive to obtain positive reviews from satisfied clients, as these can boost their credibility and increase rankings in local search results.

Making citations in local business directories will also help to make you more relevant locally and help to increase your rankings.

By implementing these strategies, real estate professionals can get the attention of potential clients in their local area.

Building High-Quality Backlinks for Real Estate Websites

Backlinks are an essential aspect of search engine optimization (SEO) and play a significant role in determining your website’s authority and credibility.

When other reputable websites link back to your site, search engines consider it a vote of confidence and reward your website with higher rankings.

To build high-quality backlinks, start by creating valuable and informative content that others would want to link to. Reach out to industry influencers, real estate bloggers, and reputable websites in your niche to request backlinks.

Additionally, consider guest posting on relevant websites to showcase your expertise and earn backlinks.

Remember, the key is to focus on quality rather than quantity when building backlinks for your real estate website.

Tracking and Analyzing SEO Performance in the Real Estate Industry

Track and analyze your real estate website’s SEO performance to gain insights into your online visibility and identify areas for optimization.

Monitoring your website’s performance is crucial in understanding the effectiveness of your SEO strategies and making informed decisions to improve your rankings.

By using tools such as Google Analytics and Search Console, you can track key metrics like organic traffic, keyword rankings, and user engagement.

These insights can help you identify which keywords are driving the most traffic, which pages are performing well, and where you may need to make improvements.

Additionally, analyzing your competitors’ SEO performance can provide valuable benchmarking data and help you stay ahead of the competition.

Regularly tracking and analyzing your SEO performance will enable you to make data-driven decisions and continuously optimize your real estate website for better visibility and higher rankings.

FAQ About Real Estate SEO

This greatly depends on the scope of the project, how many locations are being targeted and several other factors. Please book a call so we can find out exactly what your situation is and give you an accurate solution.

Yes, you can optimize your real estate website for search engines on your own. However. it requires time and effort to learn SEO techniques, so unless you already know what you are doing, it will most likely be more profitable to work with a professional.

To effectively target local keywords in real estate SEO, focus on optimizing your website’s content with location-specific keywords, create location-based landing pages, claim and optimize your Google Business Profile, and garner positive online reviews from local clients.

To ensure engaging and valuable content on your real estate website, focus on providing informative articles, videos, and guides that address common questions and concerns of your target audience. This could include common questions about buying or selling a home. Incorporating visually appealing graphics and interactive elements will also enhance user experience and encourage interaction.

Some effective strategies for increasing online visibility as a real estate agent or broker include optimizing website content, using social media marketing, creating high-quality blog posts, and utilizing local SEO techniques.

Real estate agents can effectively target their local market through SEO by optimizing their website for local keywords, creating location-specific content, building local citations, and leveraging online directories and review platforms.

It typically takes 3-6 months to see noticeable results from keyword research and optimization for real estate. Patience is key as it involves improving search engine rankings and attracting organic traffic, but once the results come, the payoff is huge.

For tracking and analyzing SEO performance in the real estate industry, it is essential to use tools like Google Analytics, Search Console, and keyword research tools. The most important metrics for evaluating SEO success typically are organic traffic, rankings, and conversion rates.

Case Studies

Automotive blog getting 28,000 visitors per month in less than a year!

3X Organic Traffic Within 6 Months!

14X Return on Ad Spend (ROAS) from Google Ads

Law Firm Getting 6X More Leads Without Spending a Cent More On Ads

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

Client Testimonials

6 reviews on
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Murray Edwards
Murray Edwards
We started working with Mateja over 3 years ago when our website dropped from page 1 of Google due to changes made by a web designer, and we couldn't get it back. Mateja managed to not only recover our website and get the rankings back, but has since increased our traffic to 4X more than before, going from around 500 users per month to around 2000 users per month, resulting in around 400 leads per month as of the last two months. _ Thanks a lot!
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended
Gancen Ally
Gancen Ally
Dominate Marketing helped us when we first got started with our business by setting up our website and running our Google Ads ever since. Over the course of over 2 years we have consistently got a 15X return on our ad spend! Couldn't be happier with the results.

Here's Exactly What's Included When We Do Real Estate SEO For You:

First and foremost we offer a marketing strategy for your business.

What we do is carefully analyze exactly what’s going on in your agency, where the opportunities are, and what is not worth going after.

We discuss these with you to establish exactly what you want and what the right move is, and then formulate a marketing plan to get you the best return.

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Marketing Strategy


Search Engine Optimisation

Obviously the SEO itself is part of this service, which means your entire website will get optimised along with anything off-site that need to be done, such as:

  • Google Business (Maps) Listing
  • Backlinks
  • Business directory listings
  • Social media profile optimisation
  • Google Search Console

With our SEO service, website and landing page optimisation is always included.

If that means having to build out the whole website in a new platform (such as WordPress) to allow us to properly optimise the site and install conversion tracking, we will do it.

This allows us to make sure we are getting as many people as possible to contact you, and continually optimise it to be better and better.

This also includes general website maintenance and updates at no extra cost. 

Want to update some images? Need a new page for a new service you are offering? No worries, that’s part of the package.

(As a side note, as surprising as it is, many marketing agencies don’t actually include this with their marketing services.)


Website & Landing Page Optimisation

Conversion Tracking

Conversion Tracking

Conversion tracking is a crucial part of any marketing campaign so that you actually know if it’s working or not.

We always track all conversions (meaning leads) including form submissions, phone number clicks and email clicks.

This allows us to know exactly what is working, what isn’t, and optimise accordingly. 

Without this, you are basically working blind (most marketing agencies out there).

Having spent years learning from some of the best copywriters on the planet, we understand what it takes to get people to want to buy.

We know what to say and how to say it to make your agency the best option in the eyes of a potential client.

Every page we put together is carefully and methodically written to get people to take action and contact you immediately.

That’s how you get double digit conversion rates and a very profitable marketing campaign.

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Professional Copywriting