In order to explain why we are not just another SEO agency who will take your money, promise the world and fail to deliver, we need to start at the beginning.
In the beginning, God created the heavens and the earth…
Here’s what I actually mean:
Founder of Dominate Marketing
In order to explain how something can be done better, you need to first understand the basic fundamentals of the thing you are doing.
Don’t worry, I won’t bore you with endless paragraphs about all the technical aspects of SEO. I will summarise it into just one sentence:
SEO is the process of making your website the most relevant result Google can show for a particular keyword.
That’s really the core of it.
Now, there is a long list of things that go into doing exactly that, but I’ll break it down into two key components.
To summarize it, there are ultimately two key components to SEO:
Number 1 is important because without showing up on Google and getting visitors to your website, nobody will ever see your website (assuming you aren’t running ads), so you may as well not have one.
Number 2 is important because you can get as many people as you want on your website, but if it doesn’t give them what they want or does a rubbish job at selling your product or service, they will never buy from you.
Unfortunately, while this might sound simple, getting both of these right is where most SEO agencies fail to deliver.
First, let’s address point #1 – getting the website to show up on Google:
Second, let’s address point #2 – making the sale:
I’m going to explain to you exactly what’s going to happen when you hire an SEO agency who doesn’t know what they are doing. Typically these are the ones who charge a few hundred dollars per month, but there are definitely more expensive agencies that also fall into this category as well.
First of all, they typically don’t actually have the skills and resources to produce good results, which is exactly why they charge so little in the first place.
As an SEO agency, we can tell you that it is literally impossible to deliver the amount of work required to get a website to rank in even a relatively competitive niche for $500 per month. It is simply not possible, which means the person charging that money is either working for free, eating the cost out of their own pocket, or simply not doing what the quality of work that is actually required to make it happen (Hint: more than likely the last one).
While you think you might be saving money, what actually happens is you will pay them for 6-12 months, or maybe even longer, under the premise that “SEO takes 6-12 months to see results”. Then 6 months rolls buy, then 12, then 18, and you are still not seeing any significant increase in business.
So you spent anywhere from $3500 – $9000 (assuming you were paying only $500 per month), but got literally nothing for it. So not only are you now down that money, but you just lost anywhere from 6-18 months as well.
Now the only way to fix this is to hire someone who does know what they are doing, which is going to cost you EVEN MORE money.
Now that we’ve covered what can go wrong and all the things you need to be aware of, let’s talk about how to actually do SEO correctly, why what we do works, and what kind of result you can expect.
To begin with, you first need to identify what keywords you should be going after which are likely to bring you business in both the short and long term.
These fall into two categories:
You want to go after keywords which are likely to bring you business, but that you also have a chance to rank for. In the beginning, you typically need to go with the less competitive, less searched keywords.
As you rank for more and more of these keywords, you will start to get traffic and over time build up what’s called “topical authority”, which is when Google considers your website relevant to a particular topic. When this happens, you will rank for practically all keywords within that topic much quicker and easier.
Basically, what you are doing is building trust with Google by showing them that you know what you are talking about, and that visitors like your site because you gave them what they were looking for. And in turn, they reward you with higher rankings.
By this point, you will already be seeing a good amount of traffic and depending on how much work you put into it usually takes between 3-9 months.
While this is happening, you will want to make sure that your website is actually converting visitors into customers.
This means doing conversion rate optimization, which is the process of optimizing the website to increase conversions.
This is also now a ranking factor which means that the higher your conversion rate, the higher you are likely to rank (double win!).
Now, in order to do this, you have to actually know what works, what to write on the page, where to put what, and how to convince the user to buy.
Unfortunately, that key component is usually what’s missing with SEO agencies, and is something that sets our service apart.
In reality, when you work with us, you are getting far more than just SEO.
You are actually getting an entire marketing strategy.
Before doing anything, we actually make a plan with you, to make sure that it’s going to:
Once we have established that, yes we do the SEO, but we also work on positioning your business as the best option the customer has, so that you stand out from the competition and significantly increase the amount of people who buy from you.
We do this using a combination of copywriting skills as well as our experience with what works, which allows us to write extremely high converting sales pages that both rank and get customers.
This unique combination is how you make an extremely profitable SEO strategy that works quickly and is extremely profitable.
Local SEO is SEO specifically for local business who service a specific area, such as law firms, auto repair shops, plumbers and things of that nature. If you run a local business and are looking to grow, we can definitely help.
Run an ecom store and want to take advantage of all the search traffic on Google? We can get you on page 1 and help you scale exponentially.
If you have a website that needs optimizing, we are able to carry out all technical SEO optimization.
Want to know what you need to optimize on your site? We can do an audit and give a report of all the things you need to do in order to get your website to rank.
Automotive blog getting 28,000 visitors per month in less than a year!
Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!
3X Organic Traffic Within 6 Months!
Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend
14X Return on Ad Spend (ROAS) from Google Ads
Law Firm Making $180,000+ From Google Ads
First and foremost we offer a marketing strategy for your business.
What we do is carefully analyze exactly what’s going on in your business, where the opportunities are, and what is not worth going after.
We discuss these with you to establish exactly what you want and what the right move is, and then formulate a marketing plan to get you the best return.
Search Engine Optimisation
Obviously the SEO itself is part of this service, which means your entire website will get optimised along with anything off-site that need to be done, such as:
With our SEO service, website and landing page optimisation is always included.
If that means having to build out the whole website in a new platform (such as WordPress) to allow us to properly optimise the site and install conversion tracking, we will do it.
This allows us to make sure we are getting as many people as possible to contact you, and continually optimise it to be better and better.
This also includes general website maintenance and updates at no extra cost.
Want to update some images? Need a new page for a new service you are offering? No worries, that’s part of the package.
(As a side note, as surprising as it is, many marketing agencies don’t actually include this with their marketing services.)
Website & Landing Page Optimisation
Conversion tracking is a crucial part of any marketing campaign so that you actually know if it’s working or not.
We always track all conversions (meaning leads) including form submissions, phone number clicks and email clicks.
This allows us to know exactly what is working, what isn’t, and optimise accordingly.
Without this, you are basically working blind (most marketing agencies out there).
Having spent years learning from some of the best copywriters on the planet, we understand what it takes to get people to want to buy.
Combine that with our experience marketing a wide range of businesses, we know what to say and how to say it to make your business the best option in the eyes of a potential customer.
Every page we put together is carefully and methodically written to get people to take action and contact you immediately.
That’s how you get double digit conversion rates and a very profitable marketing campaign.
Where instead of trying to ram our SEO service down your throat whether you need it or not, like a typical marketing agency, we will go over your particular situation with you, recommend the best option we can see and explain how to go about doing it.
Just use the calendar below to book your call: