Car Rental SEO
Get At Least 2X More Car Rental Bookings Through SEO Or You Don't Pay!
Why Do Car Rental Companies Need SEO?
Looking to get more bookings for your car rental business?
Google is the best way to do that. Here’s why:
~Mateja Matic
Founder of Dominate Marketing
According to Semrush, 27.1 MILLION people search for car rental related keywords each month from the US alone.
And who do you think 99% of these people will hire a car from?
One of the car rental companies they find on page 1.
Which means if you want more business, you need to be there.
How Does Local SEO Work For Car Rental Businesses?
When someone is searching to rent a car they are always looking to do so in a specific location.
With this being the case, local SEO is crucial if you want to show in the the search results.
Specifically, local SEO will ensure that you show up not only in the normal search results, but also in the local search results, otherwise called the “map pack”.
How to Do SEO For Car Rentals
Optimizing Your Website for Local Search
To boost your local visibility and attract more customers in your area, you need to make sure your website is fully optimized for local search.
This means incorporating local keywords throughout your website’s content, including in the title tags, meta descriptions, headers, and body text.
Additionally, create location-specific landing pages that highlight the car rental services you offer in each area you serve can help you show up for searches in specific areas. Include your business address, phone number, and operating hours on every page of your website to enhance your local search rankings.
Creating a Google My Business Profile for Your Car Rental Company
Creating a Google My Business profile is a powerful tool for boosting your online presence and attracting more customers to your car rental company.Â
With a Google My Business profile, you can provide accurate and up-to-date information about your car rental services, including your location, contact details, and operating hours. This helps potential customers find you easily when they search for car rental companies in your area.Â
You can also showcase your car fleet through photos and videos, giving customers a glimpse of what they can expect when renting from you.Â
Reviews and ratings from satisfied customers also play a crucial role in building trust and credibility as well as helping your profile rank higher, so make sure to ask satisfied customers to leave a review.
By actively managing your Google My Business profile and responding to customer reviews, you can enhance your reputation and increase your chances of being chosen by potential customers.
Generating Local Citations and Reviews
Creating local citations will help to establish your business as “real” to Google and greatly boost your reputation and credibility, especially if you have lots of positive reviews.
Local citations are online mentions of your business’s name, address, and phone number (NAP) on various directories, review sites, and social media platforms. These citations help search engines understand your business’s relevance and authority in a specific location.Â
To generate local citations, start by claiming and optimizing your business listings on popular directories like Yelp, Yellow Pages, and TripAdvisor. Ensure that your NAP information is consistent across all platforms.Â
Once you’ve got them set up, actively encourage your customers to leave reviews and ratings on these platforms. Positive reviews not only enhance your online presence but also attract more potential customers to your car rental business, helping you to rank higher in local search results.
Developing Relevant and Engaging Content for Local Customers
Crafting compelling and relatable content that resonates with customers in your area is essential for not only ranking but also to attract customers and get them to rent a car from you.Â
When developing content for your car rental company, it is crucial to consider the specific needs and interests of your local customers. Start by conducting thorough research on the local market and understanding the demographics and preferences of your target audience.
This will help you create content that is relevant and engaging. Use keywords and phrases that are commonly used in your area to optimize your content for local SEO. Additionally, include location-specific information such as nearby attractions and popular routes to further connect with your audience.Â
By developing content that speaks directly to your local customers, you can increase your rankings, drive more traffic to your car rental website and increase the amount of bookings you get.
Why Do Car Rental Companies Need SEO?
If you want your car rental company to thrive in your local market, you cannot afford to ignore the power of local SEO.Â
In today’s digital age, consumers rely heavily on search engines to find local businesses, including car rental companies. Local SEO helps you optimize your online presence, making it easier for potential customers to find you when they search for car rentals in your area.
To add to that, even if customers find you through other means, you can practically guarantee that they are looking up your reviews on Google. If you don’t show up, or have poor or no reviews, you can bet that that customer is going elsewhere.
By implementing the local SEO strategies mentioned above, you can improve your ranking in local search results, increase website traffic, and ultimately drive more customers to your business.Â
How We Do Car Rental SEO And Why Its Better
Our SEO strategies are based on a long term approach.
While many Automotive SEO agencies will use quick and dirty tactics to get fast results but cause issues further down the line, we take a much more holistic approach.
Much of our SEO strategy is built upon high quality content that satisfies the user’s search intent.
This is something that Google is prioritizing more and more, and as a result this strategy eliminates a lot of the risk that can come with SEO when done improperly.
In over 3+ years in business, we’ve yet to have a website drop after a Google update, which speak volumes about how our strategy works.
Case Studies
Automotive blog getting 28,000 visitors per month in less than a year!
Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!
3X Organic Traffic Within 6 Months!
14X Return on Ad Spend (ROAS) from Google Ads
Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend
Want Results Like These?
Testimonials From Our Clients
Here's Exactly What's Included When We Do Car Rental SEO:
First and foremost we offer a marketing strategy for your car rental business.
What we do is carefully analyze exactly what’s going on in your business, where the opportunities are, and what is not worth going after.
We discuss these with you to establish exactly what you want and what the right move is, and then formulate a marketing plan to get you the best return.
Marketing Strategy
Search Engine Optimisation
Obviously the SEO itself is part of this service, which means your entire website will get optimised along with anything off-site that need to be done, such as:
- Google Business (Maps) Listing
- Backlinks
- Business directory listings
- Social media profile optimisation
- Google Search Console
With our SEO service, website and landing page optimisation is always included.
If that means having to build out the whole website in a new platform (such as WordPress) to allow us to properly optimise the site and install conversion tracking, we will do it.
This allows us to make sure we are getting as many people as possible to contact you, and continually optimise it to be better and better.
This also includes general website maintenance and updates at no extra cost.
Want to update some images? Need a new page for a new service you are offering? No worries, that’s part of the package.
(As a side note, as surprising as it is, many marketing agencies don’t actually include this with their marketing services.)
Website & Landing Page Conversion Rate Optimisation
Conversion Tracking
Conversion tracking is a crucial part of any marketing campaign so that you actually know if it’s working or not.
We always track all conversions (meaning leads) including form submissions, phone number clicks and email clicks.
This allows us to know exactly what is working, what isn’t, and optimise accordingly.Â
Without this, you are basically working blind (most marketing agencies out there).
Having spent years learning from some of the best copywriters on the planet, we understand what it takes to get people to want to buy.
Combine that with our experience marketing automotive businesses, we know what to say and how to say it to make your business the best option in the eyes of a potential customer.
Every page we put together is carefully and methodically written to get people to take action and contact you immediately.
That’s how you get double digit conversion rates and a very profitable marketing campaign.
Professional Copywriting