Dominate Marketing

Dominate Marketing Logo

Car Rental SEO

Get At Least 2X More Car Rental Bookings Through SEO Or You Don't Pay!

Why Do Car Rental Companies Need SEO?

Looking to get more bookings for your car rental business?

Google is the best way to do that. Here’s why:

Semrush traffic for car rental keywords
Mateja Matic, Founder of Dominate Marketing

~Mateja Matic

Founder of Dominate Marketing

According to Semrush, 27.1 MILLION people search for car rental related keywords each month from the US alone.

And who do you think 99% of these people will hire a car from?

One of the car rental companies they find on page 1.

Which means if you want more business, you need to be there.

How Does Local SEO Work For Car Rental Businesses?

When someone is searching to rent a car they are always looking to do so in a specific location.

With this being the case, local SEO is crucial if you want to show in the the search results.

Specifically, local SEO will ensure that you show up not only in the normal search results, but also in the local search results, otherwise called the “map pack”.

Google map pack

How to Do SEO For Car Rentals

Optimizing Your Website for Local Search

To boost your local visibility and attract more customers in your area, you need to make sure your website is fully optimized for local search.

This means incorporating local keywords throughout your website’s content, including in the title tags, meta descriptions, headers, and body text.

Additionally, create location-specific landing pages that highlight the car rental services you offer in each area you serve can help you show up for searches in specific areas. Include your business address, phone number, and operating hours on every page of your website to enhance your local search rankings.

Creating a Google My Business Profile for Your Car Rental Company

Creating a Google My Business profile is a powerful tool for boosting your online presence and attracting more customers to your car rental company. 

With a Google My Business profile, you can provide accurate and up-to-date information about your car rental services, including your location, contact details, and operating hours. This helps potential customers find you easily when they search for car rental companies in your area. 

You can also showcase your car fleet through photos and videos, giving customers a glimpse of what they can expect when renting from you. 

Reviews and ratings from satisfied customers also play a crucial role in building trust and credibility as well as helping your profile rank higher, so make sure to ask satisfied customers to leave a review.

By actively managing your Google My Business profile and responding to customer reviews, you can enhance your reputation and increase your chances of being chosen by potential customers.

Generating Local Citations and Reviews

Creating local citations will help to establish your business as “real” to Google and greatly boost your reputation and credibility, especially if you have lots of positive reviews.

Local citations are online mentions of your business’s name, address, and phone number (NAP) on various directories, review sites, and social media platforms. These citations help search engines understand your business’s relevance and authority in a specific location. 

To generate local citations, start by claiming and optimizing your business listings on popular directories like Yelp, Yellow Pages, and TripAdvisor. Ensure that your NAP information is consistent across all platforms. 

Once you’ve got them set up, actively encourage your customers to leave reviews and ratings on these platforms. Positive reviews not only enhance your online presence but also attract more potential customers to your car rental business, helping you to rank higher in local search results.

Developing Relevant and Engaging Content for Local Customers

Crafting compelling and relatable content that resonates with customers in your area is essential for not only ranking but also to attract customers and get them to rent a car from you. 

When developing content for your car rental company, it is crucial to consider the specific needs and interests of your local customers. Start by conducting thorough research on the local market and understanding the demographics and preferences of your target audience.

This will help you create content that is relevant and engaging. Use keywords and phrases that are commonly used in your area to optimize your content for local SEO. Additionally, include location-specific information such as nearby attractions and popular routes to further connect with your audience. 

By developing content that speaks directly to your local customers, you can increase your rankings, drive more traffic to your car rental website and increase the amount of bookings you get.

Why Do Car Rental Companies Need SEO?

If you want your car rental company to thrive in your local market, you cannot afford to ignore the power of local SEO. 

In today’s digital age, consumers rely heavily on search engines to find local businesses, including car rental companies. Local SEO helps you optimize your online presence, making it easier for potential customers to find you when they search for car rentals in your area.

To add to that, even if customers find you through other means, you can practically guarantee that they are looking up your reviews on Google. If you don’t show up, or have poor or no reviews, you can bet that that customer is going elsewhere.

By implementing the local SEO strategies mentioned above, you can improve your ranking in local search results, increase website traffic, and ultimately drive more customers to your business. 

How We Do Car Rental SEO And Why Its Better

Our SEO strategies are based on a long term approach.

While many Automotive SEO agencies will use quick and dirty tactics to get fast results but cause issues further down the line, we take a much more holistic approach.

Much of our SEO strategy is built upon high quality content that satisfies the user’s search intent.

This is something that Google is prioritizing more and more, and as a result this strategy eliminates a lot of the risk that can come with SEO when done improperly.

In over 3+ years in business, we’ve yet to have a website drop after a Google update, which speak volumes about how our strategy works.

Case Studies

Automotive blog getting 28,000 visitors per month in less than a year!

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

3X Organic Traffic Within 6 Months!

14X Return on Ad Spend (ROAS) from Google Ads

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

Testimonials From Our Clients

6 reviews on
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Murray Edwards
Murray Edwards
We started working with Mateja over 3 years ago when our website dropped from page 1 of Google due to changes made by a web designer, and we couldn't get it back. Mateja managed to not only recover our website and get the rankings back, but has since increased our traffic to 4X more than before, going from around 500 users per month to around 2000 users per month, resulting in around 400 leads per month as of the last two months. _ Thanks a lot!
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended
Gancen Ally
Gancen Ally
Dominate Marketing helped us when we first got started with our business by setting up our website and running our Google Ads ever since. Over the course of over 2 years we have consistently got a 15X return on our ad spend! Couldn't be happier with the results.

Here's Exactly What's Included When We Do Car Rental SEO:

First and foremost we offer a marketing strategy for your car rental business.

What we do is carefully analyze exactly what’s going on in your business, where the opportunities are, and what is not worth going after.

We discuss these with you to establish exactly what you want and what the right move is, and then formulate a marketing plan to get you the best return.

Chess knight icon

Marketing Strategy


Search Engine Optimisation

Obviously the SEO itself is part of this service, which means your entire website will get optimised along with anything off-site that need to be done, such as:

  • Google Business (Maps) Listing
  • Backlinks
  • Business directory listings
  • Social media profile optimisation
  • Google Search Console

With our SEO service, website and landing page optimisation is always included.

If that means having to build out the whole website in a new platform (such as WordPress) to allow us to properly optimise the site and install conversion tracking, we will do it.

This allows us to make sure we are getting as many people as possible to contact you, and continually optimise it to be better and better.

This also includes general website maintenance and updates at no extra cost.

Want to update some images? Need a new page for a new service you are offering? No worries, that’s part of the package.

(As a side note, as surprising as it is, many marketing agencies don’t actually include this with their marketing services.)


Website & Landing Page Conversion Rate Optimisation

Conversion Tracking

Conversion Tracking

Conversion tracking is a crucial part of any marketing campaign so that you actually know if it’s working or not.

We always track all conversions (meaning leads) including form submissions, phone number clicks and email clicks.

This allows us to know exactly what is working, what isn’t, and optimise accordingly. 

Without this, you are basically working blind (most marketing agencies out there).

Having spent years learning from some of the best copywriters on the planet, we understand what it takes to get people to want to buy.

Combine that with  our experience marketing automotive businesses, we know what to say and how to say it to make your business the best option in the eyes of a potential customer.

Every page we put together is carefully and methodically written to get people to take action and contact you immediately.

That’s how you get double digit conversion rates and a very profitable marketing campaign.

Copywriting Icon

Professional Copywriting