Dominate Marketing

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#1 SEO Service For Plumbers & Plumbing Companies

As Both An SEO Agency & Plumbing Experts, We know What Works In the Plumbing Industry!

Did you know that over 90% of people search online for local services, including plumbers? In today’s digital age, having a strong online presence is crucial for any plumbing business to thrive. That’s where plumber SEO marketing services come in.

Having worked in a plumbing company for 6 years (and did a plumbing apprenticeship), our founder Mateja Matic understands the plumbing industry and the importance of search engine optimization (SEO) for plumbers. 

With our knowledge and experience, we can help your plumbing company rank higher in search engine results, attract more customers, and increase your revenue.

Mateja Matic, Founder of Dominate Marketing

~Mateja Matic

Founder of Dominate Marketing

What Is SEO For Plumbers?

SEO for plumbers involves optimizing your website and online content to rank higher in search engine results pages (SERPs) when people search for plumbing services in your area. By implementing effective SEO strategies, you can improve your website’s visibility, increase organic traffic, and ultimately generate more leads for your business.

One of the primary goals of SEO for plumbers is to ensure that your website appears on the first page of search engine results. Studies have shown that 95% of users never go beyond the first page, so it’s crucial to get on the first page if you want them to find your website.

This requires conducting keyword research to identify the terms and phrases people are using to search for plumbing services in your area. By incorporating these keywords naturally throughout your website, including in page titles, meta descriptions, headers, and content, you can increase your chances of ranking higher in SERPs.

Optimizing your website’s technical aspects, such as site speed, mobile-friendliness, and user experience, is crucial for SEO success. Search engines prioritize websites that provide a seamless browsing experience, so it’s essential to ensure that your website is optimized for both desktop and mobile devices.

Another important aspect of plumber SEO is creating high-quality, informative content. This can include blog posts, articles, videos, and other resources that provide valuable information to your target audience. By consistently producing helpful content, you can establish yourself as an authority in the plumbing industry and build trust with potential customers (which also helps you to rank higher).

Why Is SEO Important For Plumbers?

Optimizing online visibility is crucial to ensure that plumbing businesses can stand out in a crowded digital landscape. In today’s digital age, potential customers turn to search engines like Google to find local services, including plumbers. By implementing effective SEO strategies, plumbers can improve their online presence and attract more customers to their business.

There are several reasons why SEO is important for plumbers.

First, it helps increase organic traffic to their website. When a plumbing business ranks higher in search engine results pages (SERPs), it is more likely to be clicked on by users, leading to increased website visits and potential customer inquiries.

Second, SEO helps build credibility and trust. When a plumbing business appears on the first page of search results, it gives the impression that they are a reputable and trustworthy company. On the other hand, businesses that are buried on the later pages of search results are seen as less credible.

Lastly, SEO allows plumbers to target specific keywords and demographics. By optimizing their website for relevant keywords such as ‘plumber near me’ or ’emergency plumbing services,’ they can attract customers who are actively searching for their services in their local area.

SEO plays a vital role in the success of plumbing businesses. By improving online visibility, attracting more organic traffic, and building credibility, plumbers can effectively compete in the digital landscape and grow their customer base. It is essential for plumbers to invest in SEO marketing services to stay ahead of the competition and maximize their online presence.

How Does SEO For Plumbers Work?

SEO, or Search Engine Optimization, is the process of improving your website’s visibility in search engine results. When someone searches for a plumber in your area, you want your website to appear at the top of the search results. This is where SEO comes in.

To understand how SEO for plumbers works, it’s important to know that search engines like Google have algorithms that determine the relevance and authority of websites. These algorithms take into account various factors, such as keywords, website structure, and backlinks. By optimizing your website for these factors, you can improve your chances of ranking higher in search results.

One of the key aspects of SEO for plumbers is keyword research. By identifying the keywords that potential customers are using to search for plumbing services, you can optimize your website content to target those keywords. This includes incorporating keywords into your website’s title tags, meta descriptions, headings, and content.

Another important aspect of SEO is building high-quality backlinks. Backlinks are links from other websites that point to your website. Search engines consider backlinks as a vote of confidence in your website’s authority. By creating valuable content and reaching out to other relevant websites for link-building opportunities, you can improve your website’s authority and visibility.

In addition to keyword optimization and backlink building, other SEO strategies for plumbers include optimizing your website’s load speed, improving mobile-friendliness, and creating a user-friendly website structure.

By implementing these SEO strategies, you can increase your online visibility, attract more organic traffic to your website, and ultimately generate more leads for your plumbing business. So, if you’re looking to grow your plumbing business, investing in SEO is definitely worth considering.

Can I Do SEO For My Plumbing Business Myself?

If you’re a plumbing business owner with limited resources, you may wonder if you can handle the SEO for your business on your own.

The answer is yes you can do SEO by yourself.

However, while it is possible, it does require time, effort, and knowledge. If you’re not familiar with SEO best practices or don’t have the resources to dedicate to it, hiring a professional SEO agency that specializes in plumber SEO marketing services may be a more efficient option.

 A good SEO agency will have the expertise and experience to know exactly what works and get your website to rank higher in search engine results much faster than if you were to do it yourself while learning.

How Does SEO For Plumbers Work?

SEO, or Search Engine Optimization, is the process of improving your website’s visibility in search engine results. When someone searches for a plumber in your area, you want your website to appear at the top of the search results. This is where SEO comes in.

To understand how SEO for plumbers works, it’s important to know that search engines like Google have algorithms that determine the relevance and authority of websites. These algorithms take into account various factors, such as keywords, website structure, and backlinks. By optimizing your website for these factors, you can improve your chances of ranking higher in search results.

One of the key aspects of SEO for plumbers is keyword research. By identifying the keywords that potential customers are using to search for plumbing services, you can optimize your website content to target those keywords. This includes incorporating keywords into your website’s title tags, meta descriptions, headings, and content.

Another important aspect of SEO is building high-quality backlinks. Backlinks are links from other websites that point to your website. Search engines consider backlinks as a vote of confidence in your website’s authority. By creating valuable content and reaching out to other relevant websites for link-building opportunities, you can improve your website’s authority and visibility.

In addition to keyword optimization and backlink building, other SEO strategies for plumbers include optimizing your website’s load speed, improving mobile-friendliness, and creating a user-friendly website structure.

By implementing these SEO strategies, you can increase your online visibility, attract more organic traffic to your website, and ultimately generate more leads for your plumbing business. So, if you’re looking to grow your plumbing business, investing in SEO is definitely worth considering.

How to Do SEO For Your Plumbing Company

When it comes to doing SEO for your plumbing company, there are several key points you will want to do in order to increase your chances of ranking and getting customers.

Google Business Profile

Optimizing our Google Business Profile is essential for effective plumber SEO marketing services. It serves as a powerful tool to enhance our online visibility and attract potential customers.

To start, you need to ensure that your profile is complete and accurate. This includes providing accurate contact information, business hours, and a brief description of your plumbing services.

Additionally, you should regularly update your profile with high-quality images that showcase our work and create a positive first impression.

Responding promptly to customer reviews is also crucial as it demonstrates our commitment to excellent customer service.

By optimizing our Google Business Profile, you can improve your search engine rankings in the local results and increase the likelihood of attracting local customers in need of your plumbing expertise.

Get Reviews

To truly enhance your online visibility and attract potential customers, it’s crucial to actively encourage and gather reviews from satisfied clients. Reviews play a vital role in building trust and credibility for our plumbing business. They provide social proof and help potential customers make informed decisions.

To get reviews, you can start by reaching out to satisfied clients and asking them to leave a review on your Google Business profile. M make it easy for them by providing a direct link or instructions on how to leave a review, and even write a template they can use to remove as much friction as possible.

You can also leverage social media platforms and our website to encourage clients to share their positive experiences.

By consistently gathering reviews, you will establish a strong online reputation, rank higher in the Google local results and increase your chances of attracting new customers.

Optimize the Website

To optimize your website, you must first focus on its design and layout.

A clean and user-friendly interface is essential for visitors to navigate easily and find the information they need. You also need to ensure that the website is mobile-friendly, as more and more people are accessing the internet through their smartphones and tablets (and this is also a ranking factor now on Google).

Optimizing our website’s loading speed is crucial, as slow-loading pages can deter potential customers and get ranked lower by Google.

You also want to ensure that you are using relevant keywords in our website’s content and meta tags, which will improve your rankings and drive more organic traffic.

Also, incorporating high-quality images and videos will enhance the overall user experience and make your website more engaging, which will lead to more people staying on your website longer and contacting you.

Keyword Research & Targeting Keywords Relating to the Services You Offer

When it comes to attracting more customers to your website, the key is to research and target the right keywords that are relevant to the services you provide. This is an essential part of plumber SEO.

By conducting thorough keyword research, you can identify the specific terms and phrases that potential customers are using to search for plumbing services online. This allows you to optimize your website content accordingly and show up on Google when someone searches these keywords.

To make the most of your keyword research, you should focus on the following:

  • Identifying long-tail keywords: These are specific phrases that target a narrower audience but have higher conversion rates.
  • Analyzing keyword competition: You should assess the difficulty of ranking for different keywords to prioritize your efforts effectively.
  • Monitoring keyword trends: It’s important to stay updated on changing search patterns to ensure your website remains optimized for relevant and popular search queries.

By targeting the right keywords, you will rank your website faster, drive more organic traffic to your website and increase your chances of converting visitors into customers.

Directories, Citation & Backlinks

Additionally, citation sources play a crucial role in improving your website’s credibility and local search rankings. These citations include your business name, address, and phone number, which are essential for local SEO.

Backlinks, on the other hand, are links from other websites that direct users to your site. These backlinks not only drive traffic to your website but also signal to Google that your site is valuable and trustworthy.

By strategically utilizing directories, citation sources, and backlinks, you can further boost your plumber SEO and rank higher, faster.

How to Track the Results of Plumber SEO?

When it comes to tracking the results of plumber SEO, there are several ways and tools you can use to make sure what you are doing is working.

Semrush

One of the best ways to track the results of any SEO campaign is with a tool like Semrush.

Semrush is a fantastic tool that allows you to track everything from ranking positions, to doing SEO audits on your site, and even analysing competitors websites, how much traffic they get and where they rank.

While you do have to pay for Semrush, the valuable information it gives you is well worth the cost if you are doing SEO. Without it, you are literally flying blind.

You can get Semrush here.

Google Analytics

One of the best ways to track your website’s performance is through Google Analytics. This powerful tool provides valuable insights into your website’s traffic, user behaviour, conversion rates and lots more.

With Google Analytics, you can easily monitor the number of visitors to your site, the pages they visit and any actions they completed (such as filling out a form or pressing a phone number button).

This also allows you to track the effectiveness of your marketing campaigns so you know if what you are doing is working.

In addition to these features, Google Analytics offers a variety of reports and metrics to help you understand how users are interacting with your site. With all this information at your fingertips, you can make data-driven decisions to optimize your website and improve your plumber SEO marketing efforts.

Get Google Analytics here.

Google Search Console

Google Search Console is a free, powerful tool provided by Google, which allows you to analyze how your website appears in search results and identify opportunities for improvement.

With Google Search Console, you can track keywords, monitor our website’s indexing status, and identify any issues that may be affecting your search rankings.

It provides valuable insights into your website’s performance, such as the number of clicks, impressions, and average position in search results.

You can also submit sitemaps and pages to speed up indexing of your site, request the removal of outdated content, and view any manual actions taken against our website.

By utilizing Google Search Console, you will be able to see a lot of valuable data regarding how your website stands on Google. It’s free, so there is no reason not to use it.

Get Google Search Console here.

Rankings

As a plumber, it is essential to track where your website stands in search engine results. By monitoring your rankings, you can gauge the effectiveness of your SEO efforts and identify areas for improvement.

Ranking higher for relevant keywords ensures that potential customers can easily find you when searching for plumbing services. However, achieving and maintaining a strong position in search results requires a strategic approach.

By keeping an eye on rankings, you will know exactly where your website shows up on Google search, allowing you to make the necessary adjustments to get to page 1 and attract more customers.

You can track rankings with a tool like Semrush.

Website Traffic

By monitoring your website traffic, you can gain valuable insights into the effectiveness of their SEO effors and make informed decisions to attract more potential customers.

Understanding where website traffic is coming from and how visitors are interacting with their site allows you to optimize their online presence and increase their chances of being found by potential customers.

By analyzing website traffic data, you can identify which marketing channels are driving the most traffic and enquiries, and prioritize your efforts accordingly.

Conversions

Tracking conversions is vital if you want to know how your SEO efforts are doing.

Conversions allow you to track certain actions users take on your website, such as filling out the contact form or pressing a phone number button.

We always recommend at the very least tracking:

  • Phone number clicks
  • Email clicks
  • Form submits

As these are relatively simple to set up and will tell you if users are actively trying to get in contact with your business.

Having this data will allow you to make improvements and increase the number of enquiries you get.

What's Included In Plumber SEO Services

When doing plumber SEO, we focus on a comprehensive, holistic strategy that is tailored to your specific business. This includes several key elements.

Strategy

First, we develop a tailored strategy to specific to your plumbing business in order to get the type of enquiries you want, and go after any low hanging fruit to get you quick results.

To start, we will conduct thorough keyword research to identify the most relevant and high-performing keywords for your business. This will allow us to optimize your website content and quickly improve your search engine rankings.

Onpage Optimization

Once we have formulated a strategy tailored to your business, we begin optimizing your website.

Crafting a well-optimized website is essential to rank on Google and attracting more potential customers to your plumbing business.

Onpage optimization is one of the most important things that will increase your rankings.

There are several key factors to onpage optimization:

  • Keyword optimization: We conduct thorough keyword research to identify the most relevant and valuable keywords for our plumbing services. By strategically incorporating these keywords into your website’s content, meta tags, and headings, we can improve your organic search visibility and attract more targeted traffic.
  • User experience enhancement: We prioritize creating a seamless and user-friendly experience for our website visitors. This involves optimizing page load speeds, improving website navigation, and ensuring that our content is easily accessible and engaging. By providing a positive user experience, we can encourage visitors to stay longer on our site and ultimately convert into paying customers.
  • As part of the ongoing SEO strategy, we create engaging and informative blog posts and articles to expand your rankings for more keywords, establish your expertise and build trust with potential customers, which helps to catch people in earlier stages of the buying cycle and increase the chances of them returning to you when they need a plumber.

By implementing these onpage optimization techniques, we establish your website as the plumbing authority in your area, increasing not only your rankings on Google but also the quantity and quality of the enquiries you receive.

Offpage SEO

After optimizing our plumbing website with onpage strategies, we turn our attention to offpage SEO. This crucial aspect focuses on improving our website’s authority and trust levels through external factors.

 

With offpage optimization, we aim to build high-quality backlinks on reputable websites in the plumbing industry. These backlinks act as ‘votes of confidence’ for your website, signalling to search engines that you are a reputable source of information.

This links help to pass some of the trust and “power” from the other websites to your website, which increases both the speed at which Google ranks your website, as well as the position in the Search Results.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is crucial to ensure you are getting a good return from all the SEO efforts.

The idea behind CRO is to increase the number of people who take the desired action on your website, typically speaking this means contacting you to become a customer.

The more people you can get to contact you through the website, the more customers you will get, which means the more money you make.

So by increasing the website’s conversion rate, you can make more money without having to get more traffic to the site.

Conversions and engagement are now also a ranking factor on Google, as they signal that the user found what they were looking for. So if your website converts well, you will actually rank higher too, which is a double win.

This is a crucial part of what we do to ensure your SEO campaign is extremely profitable for you.

Google Business Profile

The Google Business Profile is an essential tool for attracting local customers and boosting your website’s rankings in the local search engine results.

With a complete and well-optimized profile, you can provide potential customers with accurate information about your plumbing services, show reviews from happy customers, and increase the chances your profile shows up when a potential customer is looking for a local plumber.

Should I Hire a Plumbing SEO Company?

How quickly do you want to see results?

Considering the competitiveness of the plumbing industry, hiring a plumbing SEO company will greatly improve your chances of ranking on Google and getting more customers.

In today’s digital age, having a strong online presence is crucial for any business, and plumbing is no exception. With so many people turning to the internet to find local services, it’s essential that your business shows up in search engine results. This is where a plumbing SEO company can make a significant impact.

A professional plumbing SEO company has the expertise and knowledge to optimize your website and online content specifically for search engines. They understand the intricacies of what it takes to get plumbing customers on Google and will ensure that your website is optimized to get the result you want.

You also have to keep in mind that practically all the plumbers that rank on page 1 do so because they have a good SEO team.

So if you want to compete with them, you will have to be better than they are. Unless you are already an SEO expert, hiring a professional would be a good idea.

How Long Does SEO Take For Plumbing Companies?

SEO is a process that takes time and effort to yield results, especially for plumbing companies due to the high competition.

Since no one controls Google’s algorithm other than Google, it’s impossible to provide an exact time estimate for how long it will take to see results.

However, in our experience, if you are starting with a brand new website, you can expect to wait 6 months before you see any significant results.

If you already have a website that is showing up for some keywords, you can typically expect faster results, usually within 3 months or so.

It’s important to remember that SEO is a long-term strategy that requires patience and consistent effort.

However, once you get it rolling, the payoff is extremely high, because now you have an asset that will be generating customers for your business without having to rely on paying for ads to do so.

How Much Does SEO Cost For Plumbers?

There are a number of factors that will determine the cost of your SEO campaign.

The biggest factor is whether you are servicing one local area, or you want to go after multiple locations.

Multiple locations add a degree of complexity, which will obviously cost more to implement.

Another factor to consider is how quickly do you want results?

A large part of SEO relies on making pages and articles to target specific keywords, and these take time to produce.

If you want twice the results in the same amount of time, twice the work is going to need to be done and therefore it will cost twice as much.

We highly recommend booking a call with us to discuss cost, so that we can find out your goals and recommend a strategy based on your specific circumstances.

Want to Get Your Plumbing Website to Page 1 With SEO?

We at Dominate Marketing are specialists in plumbing SEO and can provide the solution you are looking for.

Whether you are a small local business trying to grow, or you are a multi-location company wanting to expand or improve your results, we are able to help you.

Just schedule a call with us by clicking the button below and we will discuss with you the best solution for your situation.

FAQ About Plumber SEO

SEO can give our plumbing business the edge it needs to shine in the digital realm. By optimizing our website and online presence, we can attract more potential customers and outrank our competitors in search engine results.

With strategic keyword targeting, compelling content, and effective link-building strategies, we can establish ourselves as the go-to plumbing service in the online marketplace.

This means more visibility, increased website traffic, and ultimately, more customers for our business.

Some common SEO mistakes that plumbers should avoid include:

– Neglecting local SEO strategies

– Failing to optimize their website for mobile devices

– Using irrelevant or spammy keywords

– Not regularly updating their website with fresh content

It’s important for plumbers to focus on optimizing their website for local searches and ensuring it is user-friendly across all devices. Additionally, using relevant keywords and consistently adding new, valuable content can help improve search engine rankings and attract more customers.

There are indeed some unique strategies and techniques that can greatly benefit plumbers when it comes to SEO.

By optimizing local search results, such as through Google My Business and local directory listings, plumbers can increase their visibility to potential customers in their area.

Additionally, creating informative and engaging content that addresses common plumbing issues and solutions can help establish authority and attract organic traffic.

Leveraging these tactics can give plumbers a competitive edge in the online market.

To optimize your website for local search results, you should focus on several key strategies.

First, you need to ensure our website has accurate and consistent contact information, including your business name, address and phone number (which need to be consistent across all your listings and business profiles).

Next, you should create location-specific landing pages with relevant keywords and content.

It’s also important to claim and optimize your Google My Business listing.

Additionally, obtaining online reviews and building local citations can greatly improve your visibility in local search results.

Yes, if you target people who would be more interested in your services, they are more likely to contact you.

Also, conversion rate optimization is a key part of our SEO strategy, so if we are doing the work then you can be sure your conversion rates will be getting improved.

SEO Case Studies

Automotive blog getting 28,000 visitors per month in less than a year!

14X Return on Ad Spend (ROAS) from Google Ads

3X Organic Traffic Within 6 Months!

Auto Electrician Getting 130 Leads Per Month With Only $400 In Adspend!

Law Firm Getting 6X More Leads Without Spending a Cent More On Ads

Car Accident Assessor Went From 0 to 80 Leads Per Month With Only $1000 Ad Spend

Want Results Like These?

Testimonials From Our Clients

EXCELLENT
6 reviews on
Sophie Bloy
Sophie Bloy
We started working with Mateja mid 2022 and were getting around 20 leads per month through our Google ads and website in the months prior. Mateja optimized our entire website and Google Ads campaign, which resulted in an increase to over 90 leads per month without increasing our ad budget. With the increased performance we were confident to spend more money on ads and explore running ads in new practice areas which allows us to bring in even more lucrative cases for our business. We highly recommend Mateja. He is reliable, full of great ideas, and gets the results.
Kevin Magee
Kevin Magee
Outstanding, Mateja revived our non functioning website back to page 1 of google. I had approached 3 other companies but Mateja stepped up and owned it and still goes beyond our expectations. We get so many comments from customers and the leads keep growing every month. Kev@AAwreckers (1998) Ltd.
David Sweas
David Sweas
We were looking to expand our service shop and our offering, going from two lifts to four in our new facility, and we hired Mateja to build a website and run our online marketing. Our previous marketing was focused on our manufacturing operation that sells overseas, we hadn’t invested much in our local service offering at that time. Over the 12 months after engaging Mateja, we had an increase of cars in the shop to about double our previous volume, and a noteworthy change in the mix across brands that we service. Mateja has been helpful as a one-stop shop helping us to market across several different digital channels, and his proactive ideas and content generation have helped us to keep up with shifts in the market.
Murray Edwards
Murray Edwards
We started working with Mateja over 3 years ago when our website dropped from page 1 of Google due to changes made by a web designer, and we couldn't get it back. Mateja managed to not only recover our website and get the rankings back, but has since increased our traffic to 4X more than before, going from around 500 users per month to around 2000 users per month, resulting in around 400 leads per month as of the last two months. _ Thanks a lot!
Kiro Mladenovik
Kiro Mladenovik
Hiring Mateja’s services was the best investment I made. He improved website functionality, increased phone calls, traffic and client visits. Very happy with his services. Highly recommended
Gancen Ally
Gancen Ally
Dominate Marketing helped us when we first got started with our business by setting up our website and running our Google Ads ever since. Over the course of over 2 years we have consistently got a 15X return on our ad spend! Couldn't be happier with the results.

Here's Exactly What's Included When We Do Plumbing SEO For You:

First and foremost we offer a marketing strategy for your business.

What we do is carefully analyze exactly what’s going on in your business, where the opportunities are, and what is not worth going after.

We discuss these with you to establish exactly what you want and what the right move is, and then formulate a marketing plan to get you the best return.

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Marketing Strategy

SEO

Search Engine Optimisation

Obviously the SEO itself is part of this service, which means your entire website will get optimised along with anything off-site that need to be done, such as:

  • Google Business (Maps) Listing
  • Backlinks
  • Business directory listings
  • Social media profile optimisation
  • Google Search Console

With our SEO service, website and landing page optimisation is always included.

If that means having to build out the whole website in a new platform (such as WordPress) to allow us to properly optimise the site and install conversion tracking, we will do it.

This allows us to make sure we are getting as many people as possible to contact you, and continually optimise it to be better and better.

This also includes general website maintenance and updates at no extra cost. 

Want to update some images? Need a new page for a new service you are offering? No worries, that’s part of the package.

(As a side note, as surprising as it is, many marketing agencies don’t actually include this with their marketing services.)

Websites

Website & Landing Page Optimisation

Conversion Tracking

Conversion Tracking

Conversion tracking is a crucial part of any marketing campaign so that you actually know if it’s working or not.

We always track all conversions (meaning leads) including form submissions, phone number clicks and email clicks.

This allows us to know exactly what is working, what isn’t, and optimise accordingly. 

Without this, you are basically working blind (most marketing agencies out there).

Having spent years learning from some of the best copywriters on the planet, we understand what it takes to get people to want to buy.

Combine that with  our experience marketing automotive businesses, we know what to say and how to say it to make your business the best option in the eyes of a potential customer.

Every page we put together is carefully and methodically written to get people to take action and contact you immediately.

That’s how you get double digit conversion rates and a very profitable marketing campaign.

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Professional Copywriting