Dominate Marketing

More High‑Value Cases For PI, Criminal Defense & Other High‑Stakes Law Firms

We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google & AI into a reliable source of new files.

16 Reviews

Law Firms – Are you frustrated with marketing agencies that promise the world but deliver mediocre results?

So many law firms I’ve spoken to have wasted tens of thousands of dollars on marketing campaigns that generated impressive reports but failed to deliver actual clients.

Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.

Most marketing agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.

They treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, criminal defense and family law.

Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become high value cases.

On top of that, many providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.

Then, to make matters even worse, they assign your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.

When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.

The reality is that countless law firms remain dissatisfied with their current marketing results, yet continue paying month after month hoping for improvement.

If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.

Who This Is For

We at DOMINATE MARKETING have specifically designed our service for competitive personal injury, criminal defense, and other high-stakes law firms who want real results fast.

We don’t play games.

We don’t find excuses.

We get results.

If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.

How It Works

Magnifying glass icon with a down chart

Step 1: Reality Check

The very first thing we need to do is establish exactly where you are now and where you want to go.

This means we audit your current situation and your assets like your website, Google Business Profile, and online presence, to see where you currently are, how you stand against competitors, and what we have to work with.

We don’t go shooting in the dark.

Once we have established where you are and where we need to go, we will put together the strategy to get you there in the most efficient way possible.

This may be through SEO. In other cases, PPC or LSAs makes sense. Maybe a combination.

We will evaluate your specific market, your budget and your goals, and put together a tailored strategy for your firm.

Step 2: Case‑Driven Strategy

Step 3: Raw Execution

Now that we have a plan, we begin executing the plan.

This means that every 28 days, we will execute on the deliverables that we determined in the strategy stage will get you where you want to go.

You will be kept up-to-date at all times, knowing exactly what we are doing, why we are doing it, and how things are tracking along.

No Lock-In

We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.

We don’t need to hide behind lock-in contracts because what we do works.

We either get you results, or you stop paying.

No More Hand-Holding

You will never have to ask us what’s happening or what work was done.

You will never be wondering what you are paying for.

You will never have to tell us what to do.

We handle everything proactively, and keep you updated throughout the entire process.

We know exactly what we are doing, and we get it done.

We Don't Hold You Ransom

You own all your accounts, website, assets, and data. 100% ownership & transparency.

Case Studies

400% Increase In Traffic After Google Penalty

Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO

Fixed Fee Prenups 119 Qualified Leads With PPC

Law Firm Gets 300%+ Increase From SEO

Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)

Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads

Contract Lawyer Gets 15-24 New Matters From Google Ads

Law Firm Gets 800% Increase In Organic Traffic WITH SEO

Arkansas PI Firm

Fort Collins PI Firm

California Auto Law Firm

NZ General Law Firm

1,200% ROAS On Google Ads

400% Organic Growth

1,200% ROAS On Google Ads

400% Organic Growth

300% Organic Growth

852 Leads At $25 Cost Per Lead

900 Leads At $9 Cost Per Lead

0-600 Clicks Per Month In 4 Months

0 to 900 Users Per Month In 9 Months

300% Organic Growth

700 Leads At $42 Cost Per Lead

0 to 40 Clicks Per Day In 7 Months

250% Organic Growth

0 to 300 Users In 3 Months

Want Results Like These?

What My Clients Have to Say

Clients I Have Worked With

Who I Work With

Criminal Defense Lawyers

Family Lawyers

DUI Defense Lawyers

Business Lawyers

And More

About Me

I’m Mateja Matic, founder of Dominate Marketing. I’ve spent the last 12 years mastering SEO and online marketing, and the last 6 running Dominate Marketing working almost exclusively with law firms.

If we work together, you get direct, ongoing access to me (the founder). I personally build or review everything before it goes live. No account managers between you and the work.

If you want someone who understands how to compete in the legal space, delivers aggressive execution and shows you the receipts, book a call with me today.

My Quality Assurance to You

A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).

This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.

Most agency owners are not marketers themselves, they are just trying to make as much money as possible.

While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.

When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.

You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.

I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.