Google’s just done another update called the Helpful Content update and everyone is panicking. Are you panicking? Watch this video!
I will tell you my take on this Google update, what I’m doing about it and what you should do about it also.
Google’s just done another update called the Helpful Content update and everyone is panicking. Are you panicking? Watch this video!
I will tell you my take on this Google update, what I’m doing about it and what you should do about it also.
In this Google Ads case study video I show you exactly how I got 14X ROAS on a Google Ads campaign over the period of 2 years.
In this PPC tutorial I will show you everything including:
Internal links are any links on your website that link from one page to another on the same site.
Typically the term “internal link” refers to links in the body of the content.
Anchor text is the actual words within the link. So in the example above, the anchor text would be the words “BC Racing Coilovers”.
In this video I will show you an SEO case study of the exact process I used to get my blog to 28,000 users per month without any backlinks. I will show you:
This is the ultimate tutorial on SEO keyword research in SEMRUSH. I will show you how to do everything you need to know including:
Get SEMRUSH here: https://dominatemarketing.io/semrush
My video on keyword search: https://www.youtube.com/watch?v=8h21p8CQmyU&t=979s
My video on search intent: https://www.youtube.com/watch?v=6qgXgVsqVBg&t=122s
My full SEO course: https://www.youtube.com/playlist?list=PLx99ms1JSfijdll27K7nGYV0DGWIg6JAU
Both meta titles and descriptions are code on your website that are used to tell search engines what your website is about (especially meta titles).
The meta title, otherwise called “meta tags” or “page titles”, are the titles that show up in the browser tab:
As well as the main headline you click on in the Google Search Results:
Meta titles are one of what I consider the 3 pillars of SEO and have one of the biggest effects on how your website will rank. So doing them properly is EXTREMELY important.
Meta descriptions are the descriptions that appear under the Meta Title in Google Search:
They used to be a ranking factor but they are not anymore, so they WILL NOT affect where your website ranks directly.
However, what they do do is affect the Click Through Rate (CTR), meaning how many people click on your website from the Google Search Page, which at the very least can get more people onto your website, and can therefore indirectly affect your rankings as well.
So let’s say you want to rank a page for plumbing in Sydney.
The first I would do is go to SEMRush and type in the keyword to see what keywords we should try and get that page to rank for.
Here are the results:
You can see that we have “plumber Sydney” and the main keyword, and we also have “plumbing Sydney” and “local plumber Sydney”.
Let’s say the name of this business was ABC Plumbing.
Here’s the meta descriptions I would write for this particular page:
“Local Plumber In Sydney NSW – ABC Plumbing”
What that does is it gets the keywords “plumbing”, “plumber”, “Sydney” and “Local” in the meta title.
Now, if you wanted to play around with it to increase CTR, you could do something like
“#1 Local Plumber In Sydney NSW – ABC Plumbing”
Which might help to catch the user’s eye and get their attention. You’d want to test it out and compare CTR.
Again, first thing I would do is type what I think is the main KW into SEMRush to see what other keywords we should include:
We can see that “Family Lawyer Houston” is a keyword we want, as well as “Family Law Attorney Houston”. We’d also want to include “TX” or “Texas”, and potentially the word “best”.
So in this case I would write something like:
“Best Family Lawyer Houston – Texas Family Law Attorney”
That way we have all the keywords we are trying to target within the meta title, and within the character limit.
Let’s use the same examples now for meta descriptions.
We want to try and get all the same keywords into the meta description so that they show up bold when someone searches.
So for this example I would write something along the lines of:
“Looking for a Plumber In Sydney? At ABC Plumbing, We Offer The #1 Local Plumbing Service In Sydney NSW. Call Us Now For a Free Quote”
I’ve included all the keywords in there, I also included an incentive to click (free quote), and I used title case just to try and make it stand out a little more.
Same situation as above, we want to try and get all the keywords into the meta description and make it enticing to click.
So for this one I would probably go with:
“Looking for a Houston family lawyer? Our Texas Family Law Attorneys Can With Any Family Law Matter. Call Us For a Free 15 Minute Consultation.”
This contains all the keywords, is with the character limit and gives them an incentive to click (free consultation).
Now that we have our meta titles and descriptions, here’s how to actually add them to your site.
I will show you how to do it using the two most popular SEO plugins for WordPress.
Once you have installed the Yoast SEO plugin, click on the page or post you want to optimize.
If you scroll down below the main content area, you will see the Yoast SEO box:
Here you will be able to input the meta title (called SEO Title in Yoast), and the meta description. You can also see that there is a preview snippet which shows you what it should look like in the Google search results.
Once you have finished writing out your meta title and description, make sure to hit Publish to save your new settings.
All In One SEO
Same as with Yoast, you need to install the All In One SEO plugin first.
Once it is installed, click on the page or post you want to optimize.
Scroll down below the main content area to find the All In One SEO box:
Here you can edit the meta title and description, and see the preview at the top.
Once you are done, hit Publish.
That’s it for meta titles and descriptions.
If you follow what I’ve shown you here in this guide you are going to have better meta titles and descriptions than most website on the internet and are very likely to rank, as long as you do all the other SEO factors properly as well.
(make sure to save it as “functions.php”)
<?php
add_action( ‘wp_enqueue_scripts’, ‘enqueue_parent_styles’ );
function enqueue_parent_styles() {
wp_enqueue_style( ‘parent-style’, get_template_directory_uri().’/style.css’ );
}
<?php
// register and enqueue the stylesheet.
add_action( ‘wp_enqueue_scripts’, ‘register_child_theme_styles’ );
function register_child_theme_styles() {
wp_register_style( ‘style’, get_stylesheet_uri() );
wp_enqueue_style( ‘style’ );
}
<?php
add_action( ‘wp_enqueue_scripts’, ‘my_theme_enqueue_styles’ );
function my_theme_enqueue_styles() {
wp_enqueue_style( ‘child-style’, get_stylesheet_uri(),
array( ‘parenthandle’ ),
wp_get_theme()->get(‘Version’) // this only works if you have Version in the style header
);
}
(make sure to save the file as “style.css”)
/*
Theme Name: Twenty Twenty Child
Template: twentytwenty
*/
In this video I will show you how to make a high converting landing page that you can run your Google Ads to. I use this format to create landing pages that consistently convert at 15% or higher.
My video on Search Intent (Must Watch!).
Link to the document in the video (with download link of the landing page format example): LINK
My entire Google Ads course playlist.
In this video I’m going to give you the SIMPLEST explanation on keyword search intent you are going to find.
This applies for both SEO and Google Ads. If you get this right, you will easily 2X the conversion rate of your Google Ads and website.
Link to the document in the video: https://www.dominatemarketing.io/sear…
If you’ve just logged into your Google Analytics account and realized that all the data is no longer being collected and reported, this video explains why.
Google stopped support for Universal Analytics starting 1st July 2023, and if you haven’t upgraded to GA4, you will no longer be collecting any data from your website.
In order to solve this, you need to set up a Google Analytics 4 account, and set up your conversions there, as well as link that to your Google Ads account or your Google Ads will no longer optimize for conversions (since they won’t be reporting any).
Watch these videos for how to do everything you need to do:
How to set up conversions in GA4
How to link GA4 to your Google Ads account and import the conversions