SEO Agency for Personal Injury Lawyers In Des Moines, Iowa
We help competitive personal injury law firms outrank bigger brands, cut cost per signed case, and turn Google & AI into a reliable source of new files.
Personal Injury Law Firms in Des Moines – Are you frustrated with personal injury SEO agencies that promise the world but deliver mediocre results?
Many Des Moines PI firms I’ve spoken to have wasted tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases like fender benders or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of personal injury marketing in Des Moines’s competitive legal landscape, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Des Moines’s personal injury market is increasingly competitive, with the metro area and surrounding Polk County hosting numerous firms competing for quality cases in auto accidents, premises liability, and medical malpractice.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become high value cases in Des Moines’s diverse injury claim environment.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack understanding of Des Moines’s unique legal landscape and client demographics.
The reality is that countless Des Moines personal injury firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all Des Moines markets identically, failing to recognize the differences in competitive landscape between downtown Des Moines auto accident cases, West Des Moines slip and fall claims, and industrial injury cases throughout the greater metro area.
Iowa’s modified comparative fault system, conservative approach to punitive damages, and specific notice requirements for governmental liability claims create marketing challenges that generic SEO agencies simply don’t understand.
To make matters worse, the typical SEO agency assigns your valuable Des Moines law firm account (and your entire firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for Des Moines’s competitive personal injury landscape.
When campaigns underperform in Des Moines’s increasingly competitive market, they blame “algorithm changes” or “competitive markets” rather than adapting their approach to Iowa’s unique challenges.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results in Des Moines’s demanding personal injury market, you are in the right place.
Our SEO Services For Des Moines Personal Injury Firms
We start by pinpointing the specific opportunities in Des Moines’s personal injury market where your firm can realistically win against other local lawyers.
Going after the same keywords as big, established Iowa practices with strong online presence will waste your budget and produce nothing.
Our team reviews where you stand now and studies the competition across Des Moines and Polk County to find real gaps that can get you ranking on page one within six to twelve months.
Identifying Your Target
Strategic Keyword Research
We find the real search terms Des Moines personal injury clients type when looking for legal help, studying search numbers, competition levels, and the ability to bring in new cases in Iowa.
This means understanding what people actually want when they search different things, knowing that someone searching “car accident lawyer near me” in Des Moines needs something different than someone looking for “semi-truck collision attorney Iowa.”
By discovering focused searches like “workplace injury lawyer Des Moines” and “I-80 accident attorney” we locate chances where potential clients are searching right now but fewer law firms are competing for those particular terms.
Every page on your website gets carefully optimized to perform better in search results for personal injury terms across Des Moines and throughout Iowa.
We adjust title tags, meta descriptions, page structure, and written content to meet search engine standards while keeping your message clear and convincing.
We make sure your pages cover Iowa’s comparative fault rules, the time limits for filing different injury claims under state law, and provide Des Moines-specific details that local accident victims look for when exploring their legal choices.
On-Page SEO
Technical SEO
We handle essential backend components that search engines review, including optimizing your site’s loading time, confirming mobile compatibility, and setting up correct structured data.
Through detailed technical SEO reviews, we find and resolve crawling problems, broken links, repeated content, and other obstacles that stop search engines from correctly indexing your site.
We address these problems and implement improvements like legal-focused schema markup, helping search engines better comprehend the personal injury services you provide throughout Des Moines and the surrounding Iowa area.
We create helpful, search-optimized content that speaks directly to the specific concerns and questions Des Moines personal injury clients have following their accidents or injuries.
By weaving in Iowa-specific legal information, such as the state’s comparative fault rules, statutes of limitations, and applicable state laws, we make your content more relevant to the local community and help it rank higher in Des Moines search results.
Each piece of content we build is polished using advanced SEO tools through studying your competitors who already rank at the top, which ensures your content contains the factors Google and AI platforms look for when deciding rankings.
Content Creation
Local SEO
We help your website and online listings like your Google Business Profile show up when people in Des Moines search for personal injury lawyers in their area.
Our Des Moines-focused SEO work includes creating location pages for neighborhoods throughout Polk County, submitting your firm to important legal directories, and making sure your contact information matches everywhere online.
Your Google Business Profile is one of the quickest methods to generate more calls from people who need legal help in Des Moines and throughout Iowa. We handle complete optimization of your GBP by confirming all information is correct, adding high-quality photos, writing clear service descriptions, and carefully incorporating keywords that push your personal injury law firm toward the top of local searches.
Google Business Profile Optimization
Link Building
Backlinks remain one of the most important elements for driving strong SEO performance, particularly as search engines continue to evolve with artificial intelligence. We focus on building quality backlinks from credible sources such as legal directories, Des Moines and Iowa industry publications, and other authoritative websites to increase your domain authority, solidify your position in the local marketplace, and push your rankings upward.
Getting people to visit your Des Moines personal injury website is only valuable if they actually reach out to your firm, which is why we fine-tune each part of your pages to turn those visitors into clients.
We rely on tested CRO techniques like smart positioning of calls-to-action, streamlined contact forms, better page design, and answering the particular concerns Iowa injury victims face to increase how many site visitors turn into leads for your practice.
Conversion Rate Optimization
Transparent Reporting and Analytics
We monitor which search terms in Iowa bring in the most serious injury cases, what parts of your website lead to phone consultations, and where you rank against competing Des Moines personal injury attorneys in the search results every single month.
You get a straightforward monthly report showing the key numbers, including how your firm ranks for searches across the Des Moines metro area, how many more people are finding your site organically, and the total number of case inquiries generated from your website.
AI isn’t coming. It’s already here. The firms that get this right now will be the ones who own their local markets. Those that don’t will spend the next 1-2 years wondering where all their leads went.
We incorporate the technical elements that AI systems are looking for when they pull information to answer your potential clients’ questions, ensuring your firm is the one they cite from and recommend.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
Who This Is For
We have specifically designed this service for competitive Des Moines personal injury firms who want SEO results fast.
If you’re serious about growing your PI firm and want an aggressive Iowa personal injury SEO agency partner to help you get there, book a call today!
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months