Dominate Marketing

Performance-Based "No Win No Fee"

PPC For Lawyers Boston

For Boston Law Firms Serious About Making At Least An Additional $1 Million Per Year

Are you serious about growing your Boston law firm and want to make at least $1 million per year in additional revenue?

So many law firms all have the same problems:

  • They are relying on referrals and word of mouth
  • They are not sure what marketing channels to focus on or even what to do on them
  • They have no plan on how they will actually grow the business
  • Their marketing agency quite frankly sucks
  • Or they don’t even know what they are missing out on and think they are doing “fine”.

Listen, if you are happy where you are and are not serious about growing your firm, there’s no point reading further.

I’m looking specifically for firms who know they can do better, want to make money and need an A-player to help them get there.

Let’s cut straight to the chase.

I’ve helped about a dozen law firms along with dozens of other businesses get absolutely obscene results from google.

Literally every client I have worked with for over 12 months is getting thousands of visitors per month, hundreds of leads and dozens of clients:

I know exactly what to do to show your website to the right people and what to say to them to convert them into paying clients.

Now I want to get serious.

I’m looking to partner with a few select law firms in Boston who are also serious about growing and making money…

And use my skills to help them dominate their niche and become the big fish in their space.

Let me ask you something:

Did you get into business to float along and be just another firm among the hundreds of others?

Or do you want to be the “go-to” name that someone thinks of whenever they need a lawyer in your area?

If it’s the latter, I want to work with you.

So here’s my offer.

Over the last 10 years I’ve spent an absolutely obscene amount of time and effort mastering the craft of copywriting, sales, SEO, Google Ads and online marketing.

These skills combined allow me to put together a sales funnel for your firm so dialed in that it will bring in new matters on demand and grow month over month.

I am so sure of this that I will implement all of this for your firm to help you grow on a pure performance basis.

Sound fair enough?

If so, click the button below, fill out the form and let’s talk!

We Offer What Other Boston Law Firm PPC Agencies Don't

In the demanding legal field, reaching new clients online can be challenging.

Many Boston law firms struggle to perform on search engine results pages (SERPs) due to high ad costs and poorly managed PPC campaigns from marketing agencies.

When PPC advertising is handled poorly, it leads to wasted spending without generating qualified leads.

Simply put, it’s dollars down the drain.

This is where Dominate Marketing comes in.

Our results-focused approach to lawyer PPC management means we only succeed when you do.

We get paid based on what we achieve, ensuring your advertising budget works hard, bringing in more qualified leads and actual clients to your practice.

Unlike most agencies who are just experimenting and hoping things work out, we have solid PPC experience in the legal field, allowing us to use strategies that work immediately.

Whether you want immediate leads or plan to build a lasting campaign (or both), we create and oversee PPC campaigns that align with your business goals and get you the results you’re after.

Our PPC Services For Boston Law Firms

Keyword Research and Strategic Targeting

Leveraging sophisticated keyword analysis software and our vast experience with PPC campaigns for the legal sector, we uncover the most impactful high-intent search terms used by individuals actively seeking legal representation in your practice area(s). This targeted strategy includes optimizing for legal-specific keywords, long-tail phrases, and local service ads to attract potential clients who are actively looking for the services you provide and are more likely to become clients.

Maximizing your pay-per-click performance means implementing smart negative keyword filters that persistently remove unproductive search terms. Google’s broad keyword matching makes this strategy essential to prevent burning through your budget on low-value clicks.

Negative Keywords Management

Landing Page Optimization

We ensure every PPC campaign we manage includes optimising your law firm’s website and landing pages to provide a seamless user experience and higher conversion rates – generating more leads and stronger ROI. This helps ensure that every click on your PPC ads becomes a client inquiry.

As strange as this may sound, many PPC agencies miss this essential aspect.

We share full analytics and clear reports, tracking your PPC campaign results. From ad costs to search results, you’ll see exactly where your dollars go. You have full access to your Google Ads campaigns, since we manage everything through your account.

Transparent Reporting and Analytics

Additional Services We Offer

Web Design for Law Firms

A quality website matters for law firms using PPC, SEO, or web marketing. Our team makes attractive, SEO-optimized sites that turn visitors into clients and raise profits.

Besides paid advertising, we do SEO work to help law firms find people searching for legal services. SEO works well when done correctly, and we combine it with PPC for consistent growth without just using paid ads.

Search Engine Optimization

Case Studies

Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO

Law Firm Gets 300%+ Increase From SEO

Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)

Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads

Contract Lawyer Gets 15-24 New Matters From Google Ads

Law Firm Gets 800% Increase In Organic Traffic WITH SEO

14X Return On Ad Spend On Google Ads

Plumber Goes From o to 850 Users In 9 Months With SEO

Concreter Gets 700% Increase In Traffic With SEO

1,200% ROAS On Google Ads

400% Organic Growth

300% Organic Growth

852 Leads At $25 Cost Per Lead

900 Leads At $9 Cost Per Lead

0-600 Clicks Per Month In 4 Months

0 to 900 Users Per Month In 9 Months

300% Organic Growth

700 Leads At $42 Cost Per Lead

0 to 40 Clicks Per Day In 7 Months

250% Organic Growth

0 to 300 Users In 3 Months

Want Results Like These?

What Our Clients Have to Say

Clients We Have Worked With

Who I Work With

We Service All Law Firms In Boston

About Me

I’m Mateja Matic, the founder of Dominate Marketing. I have been doing SEO & Google Ads for 12 years.

In that time I have have helped almost a dozen law firms get to page 1 of Google and grow by average of 300% within 12 months.

If you want a professional who truly knows what they are doing, understands the legal space and will do whatever it takes to get you more clients and help you grow your firm, book a call with me today.

My Quality Assurance to You

A major problem with the online marketing industry is that most agencies just outsource all the work to VAs and low paid workers from second and third world countries who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).

This is why you hear of so many horror stories of businesses paying thousands, if not tens of thousands of dollars and not seeing any results.

Most agency owners are not marketers themselves, they are just trying to make as much money as possible.

While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.

When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some $5 an hour VA.

You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.

I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.

What is PPC advertising, and how can it benefit my law firm in Boston?

PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Boston law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.

How can I target the biotech and research sector?

Create specialized campaigns focusing on intellectual property, research compliance, and startup law. Target areas like Kendall Square and the Longwood Medical Area with industry-specific terminology.

What’s a competitive PPC budget for Boston?

The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Boston law firms may need to allocate between $5,000 to $30,000 per month, reflecting the major metropolitan and academic market.

Should I create neighborhood-specific campaigns?

Yes, develop distinct campaigns for areas like Back Bay, Seaport, and Cambridge. Each area has unique business concentrations and client needs requiring different approaches.

How can I reach higher education clients?

Create campaigns targeting universities, research institutions, and educational organizations. Focus on academic law, institutional compliance, and student-related legal services.