Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Massachusetts Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
We start our Massachusetts law firm SEO services by analyzing your website and identifying your target audience. Our custom strategies are aimed at improving rankings, increasing organic visitors, and delivering new cases to your firm.
People in need of legal representation often prefer local firms. Our local SEO strategies ensure your firm appears in these search results, driving traffic to your site. We refine local service ads and improve your Google Maps visibility to ensure clients in your area can easily find your services.
On-Page Optimization
Our on-page optimization services are tailored to make your law firm’s website more search-engine friendly. We optimize everything from keywords to meta titles and headers, ensuring you rank higher than your competitors.
Our law firm SEO services include link-building strategies designed to create high-quality backlinks. We ensure all efforts align with the legal industry, strengthening your site’s authority without risk.
Link Building
Content Creation and Marketing
Content is a powerful tool in SEO. We deliver well-crafted material that improves your rankings, builds your brand, and drives organic traffic to your website.
Technical SEO is a cornerstone of better rankings. We optimize site speed, usability, and crawlability to ensure your website delivers results for both users and search engines.
Technical SEO
Conversion Rate Optimization
SEO is designed to bring people to your website and turn those visitors into clients.
Unfortunately, most SEO agencies miss the crucial aspect of conversion optimization.
We optimize your website to make it easy for visitors to contact you, converting your existing traffic into paying clients.
With the right tools and messaging, we turn current visitors into clients who choose your services.
Additional Services We Offer
A well-organized and visually stunning website is crucial for law firms focusing on SEO, paid advertising, or professionalism. Our design services provide optimized sites that drive SEO and conversions, securing strong returns and profitability for your firm.
Web Design for Law Firms
Google Ads and PPC
Supporting your SEO strategy, we manage Google Ads campaigns that reach clients in need of legal services. Properly executed campaigns deliver excellent results quickly, making them a key component of early-stage client acquisition strategies.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
- Boston
- Worcester
- Springfield
- Lynn
- Lowell
- Quincy
- Lynn
- Newton
- Somerville
- Quincy
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Massachusetts Attorney SEO
Why Is SEO Important For Massachusetts Law Firms?
Search Engine Optimization (SEO) is essential for Massachusetts law firms to compete effectively in a crowded legal market. With most clients relying on search engines to find legal services, SEO ensures your firm appears prominently in local search results.
Ranking on page 1 of Google for legal keywords allows Massachusetts attorneys to drive organic traffic and attract inquiries from potential clients. Local SEO, engaging content, and targeted keywords help establish your firm as a trusted provider of legal services.
For Massachusetts law firms, SEO is a cost-effective strategy for building visibility and growing a client base in a competitive landscape.
Does SEO Really Work For Law Firms In Massachusetts?
Yes, SEO is highly effective for law firms in Massachusetts. A well-executed SEO strategy improves search rankings, boosts website traffic, and generates a consistent flow of inquiries.
Optimizing website content, building backlinks, and enhancing local SEO through Google Business Profiles and reviews are key tactics for success. These strategies help your firm stand out in local searches for legal services.
For Massachusetts attorneys, SEO offers long-term benefits by establishing credibility and attracting more clients.
What Results Can You Expect From Attorney SEO In Massachusetts?
Massachusetts law firms investing in SEO can expect improved rankings, increased website traffic, and a steady stream of client inquiries. Ranking for terms like “personal injury lawyer in Boston” or “estate planning attorney in Worcester” helps capture high-quality leads.
By focusing on local SEO and building a strong online presence, law firms can see 50 to 120 leads per month within 6-12 months of consistent SEO efforts, with opportunities for further growth.