SEO For Lawyers Salem
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google & AI into a reliable source of new high-value files.
Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
Our Salem Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Salem lawyer SEO services commence with a full review of your website and the audience you are looking to engage. We craft a bespoke SEO strategy to improve your search rankings, drive organic traffic, and most importantly, help your firm grow.
Potential clients looking for legal support tend to search for firms in their immediate area. Our local SEO strategies focus on putting your firm in top search results, increasing website visits and inquiries. We also optimize local service ads and keep your Google Maps listing accurate and informative.
On-Page Optimization
Our expert on-page optimization services for law firms focus on aligning your website with search engine algorithms. We work on improving keyword placement, enhancing page titles, refining URL structures, and optimizing images to drive organic traffic.
We help law firms develop a strong online reputation through strategic link-building efforts that secure high-authority backlinks from trusted sources. Our ethical approach focuses on relevance, ensuring that each backlink contributes to your firm’s overall growth.
Link Building
Content Creation and Marketing
We create SEO-friendly content that showcases your law firm’s expertise and attracts potential clients. Our approach ensures that your website features engaging, informative, and optimized content that supports long-term search success.
We provide expert technical SEO services to enhance your website’s structure and performance. Our approach includes optimizing page speed, fixing crawl issues, and ensuring mobile compatibility to create a website that aligns with search engine expectations and delivers an exceptional experience for users.
Technical SEO
Conversion Rate Optimization
The key to successful SEO isn’t just getting visitors to your site; it’s ensuring those visitors take action and become clients.
Many SEO agencies neglect this crucial aspect, focusing solely on search rankings.
We work to optimize your website by enhancing content, improving design, and strategically placing calls to action that encourage visitors to contact your firm.
This approach allows your firm to capitalize on current traffic and turn it into meaningful business opportunities without additional marketing costs.
AI Isn’t coming. It’s already here. Roughly 25% of people are already using AI to answer their queries.
We structure your content and your website in such a way that AI models can read, extract, and cite your content, leading to more citations and more recommendations when people ask who the best lawyer for them is.
Additional Services We Offer
Google Ads and PPC
Google Ads provide a direct way for law firms to connect with potential clients actively looking for legal services. Our PPC campaigns complement your SEO strategy, driving targeted leads quickly while organic rankings develop. Running Google Ads alongside SEO ensures your firm gains immediate exposure and establishes long-term authority online. With our strategic approach, your firm benefits from a comprehensive marketing plan that drives continuous growth.
Every law firm needs a professional, high-performing website that reflects its brand and attracts potential clients. Whether your focus is on SEO, paid advertising, or credibility, our web design services create custom websites designed to deliver results. We incorporate intuitive navigation, engaging content, and SEO-friendly features to ensure your firm’s website works as a lead-generation tool. Our goal is to provide your firm with a website that enhances client engagement and supports business growth.
Web Design for Law Firms
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Salem Attorney SEO
How can Salem law firms optimize for government-related legal services?
As Oregon’s capital city, Salem law firms can optimize their online presence by focusing on government-related legal services and administrative law. When potential clients search for legal assistance with state agencies or regulatory matters, your firm’s website should appear with relevant, authoritative content. This includes optimizing for keywords related to state government interactions, administrative hearings, and regulatory compliance, while maintaining strong local SEO for Salem-specific searches.
What makes SEO different for law firms in Salem’s capital district?
Law firms in Salem’s capital district need to optimize for both government-related legal services and general practice areas. This includes creating content that addresses the unique aspects of practicing law near state government offices while maintaining strong local search presence for private clients. Firms should focus on keywords related to state agency interactions, legislative matters, and administrative law.
How can Salem law firms compete with Portland firms through SEO?
Salem law firms can differentiate themselves from Portland competitors by emphasizing their local expertise and capital city advantages. This includes optimizing for Salem-specific keywords, creating content focused on local legal issues, and highlighting the benefits of working with a firm that has strong connections to state government offices. Effective local SEO strategies help Salem firms attract clients who specifically need representation in the capital region.
What role does location play in SEO for Salem law firms?
Location plays a crucial role in SEO for Salem law firms, particularly those near the Capitol Mall and state offices. Optimizing your Google Business Profile and website content to highlight proximity to government buildings, courthouses, and state agencies can help attract clients seeking government-related legal services. Creating content that emphasizes your firm’s familiarity with local procedures strengthens your online presence.
How important is state government expertise in Salem law firm SEO?
For Salem law firms, demonstrating expertise in state government matters through SEO is essential. This includes creating content about administrative law, state regulations, and government agency procedures. Optimizing for keywords related to specific state agencies, regulatory requirements, and administrative hearings helps attract clients seeking assistance with government-related legal issues.