PPC For Lawyers Madison
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Madison Law Firm PPC Agencies Don't
In the fast-paced legal field, getting new clients online can be tough.
Many Madison law firms struggle to perform on search engine results pages (SERPs) due to high ad costs and mismanaged PPC campaigns from marketing agencies.
When PPC advertising falls short, you end up wasting money without gaining qualified leads.
In other words, it’s watching your investment vanish.
This is where Dominate Marketing steps in.
Our results-focused approach to law firm PPC services means we succeed only when you do.
We earn when we deliver results, ensuring your advertising dollars work hard, bringing in more qualified leads and actual clients to your firm.
Unlike most agencies who are just trying things out and hoping they work, we have solid PPC experience in the legal field, allowing us to use strategies that work from day one.
Whether you want quick leads or aim to build a growing campaign (or both), we create and manage PPC campaigns that match your business goals and get you the results you want.
Our PPC Services For Madison Law Firms
Keyword Research and Strategic Targeting
Through the use of cutting-edge keyword research techniques and our deep understanding of PPC advertising for the legal sector, we identify the most effective high-intent keywords used by people actively seeking legal services in your area(s) of practice. Our strategy focuses on targeting relevant legal terms, specific long-tail keyword phrases, and local service ads to reach prospective clients who are primed to convert into paying cases.
To maximize advertising efficiency, we use comprehensive negative keyword lists that persistently filter out unqualified searches, making sure your ads reach only qualified potential clients. This is increasingly crucial as Google’s keyword matching becomes more relaxed, putting your ad budget at risk.
Negative Keywords Management
Landing Page Optimization
For each PPC campaign, we focus on improving your law firm’s website and landing pages to enhance user experience and increase conversion rates – leading to more leads and better ROI. This ensures that every click on your PPC ads has the best chance of becoming a client inquiry.
Surprisingly, many PPC agencies miss this important step.
We present complete analytics and straightforward reporting, monitoring your PPC campaigns. From spending details to search positions, you’ll know exactly how your money works. You keep full ownership of your Google Ads campaigns, as we run from your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
Want more clients? A professional, user-friendly website is crucial for any law firm, whether you’re investing in PPC, SEO, or establishing digital trust. Our web design services deliver visually appealing, SEO-optimized, and conversion-focused sites to maximize your firm’s profitability.
Beyond paid advertising, we handle SEO work to reach law firms with potential clients online. When done well, SEO works effectively, and we combine it with PPC for consistent growth without just using paid ads.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Madison
What is PPC advertising, and how can it benefit my law firm in Madison?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Madison law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
How can I target government and university sectors?
Create specialized campaigns focusing on government relations, education law, and research compliance. Target Capitol Square and UW-Madison areas with specific messaging about public sector and academic legal needs.
What’s a realistic PPC budget for Madison?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Madison law firms may need to allocate between $5,000 to $15,000 per month, considering the capital city market.
Should I include tech startup services?
Yes, develop campaigns targeting technology startups, biotech companies, and research spinoffs. Create specific messaging for the growing innovation sector.
What legal services should I highlight?
Focus campaigns on government relations, education law, startup services, and biotechnology law. These areas align with Madison’s role as state capital and research hub.