Dominate Marketing

PPC For Lawyers Cranston

We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.

We Offer What Other Cranston Law Firm PPC Agencies Don't

In the demanding legal industry, reaching new clients online can be challenging.

Many Cranston law firms find it hard to rank on search engine results pages (SERPs) due to rising ad costs and ineffective PPC campaigns from marketing agencies.

When PPC advertising is handled poorly, it means wasted spending without getting qualified leads.

Put simply, it’s throwing money away.

This is where Dominate Marketing makes the difference.

Our results-driven approach to law firm PPC services means your success is our success.

We earn when we deliver results, ensuring your advertising spend works efficiently, bringing in more qualified leads and actual clients to your practice.

Unlike most agencies who are just guessing and hoping for success, we have proven PPC experience in the legal field, allowing us to use approaches that deliver results right away.

Whether you need immediate leads or want to build a long-term campaign (or both), we design and manage PPC campaigns that match your business goals and get you the results you expect.

Our PPC Services For Cranston Law Firms

Keyword Research and Strategic Targeting

By employing cutting-edge keyword analysis tools and our vast knowledge of PPC campaigns for law firms, we uncover the most impactful high-intent search terms that individuals use when they are on the precipice of seeking legal representation in your practice area(s). This targeted strategy focuses on optimizing for legal-specific keywords, long-tail phrases, and local service ads to attract potential clients who are most likely to become profitable cases for your firm.

To optimize your pay-per-click strategy, we apply detailed negative keyword lists that constantly screen out unproductive searches, making sure your ads connect with qualified potential clients. This is increasingly critical as Google’s keyword matching becomes more relaxed, risking your ad budget on keywords that will never deliver.

Negative Keywords Management

Landing Page Optimization

We focus on improving your law firm’s website and landing pages in every PPC campaign to deliver a better user experience and drive higher conversion rates – generating more leads and stronger ROI. This ensures that every click on your PPC ads has the highest chance of turning into a client inquiry.

As strange as this may sound, many PPC agencies neglect this important step.

We show detailed analytics and simple reporting, following your PPC campaign progress. From ad spend to search placement, you’ll know exactly how your dollars are used. You have complete access to your Google Ads campaigns, as we work through your account.

Transparent Reporting and Analytics

Additional Services We Offer

Web Design for Law Firms

For sustainable growth, a professional, user-friendly website is crucial for any law firm, whether you’re investing in PPC, SEO, or building brand presence. Our web design services deliver visually appealing, SEO-optimized, and conversion-focused sites to maximize your firm’s profitability.

We do both paid ads and SEO campaigns to help law firms reach potential clients. SEO delivers good outcomes when handled properly, and we mix it with PPC for steady growth beyond paid ads.

Search Engine & AI Optimization

Who This Is For

We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.

We don’t play games.

We don’t find excuses.

We get results.

If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.

Over a Decade of Mastery At Your Disposal

I’m Mateja Matic, the founder of Dominate Marketing.

I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.

In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.

I will work directly with you to:

1. Establish the type of clients you actually want to get 

2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically

And 

3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.

Mateja Matic - Founder of Dominate Marketing
No Lock-In

We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.

We don’t need to hide behind lock-in contracts because what we do works.

We either get you results, or you stop paying.

No More Hand-Holding

You will never have to ask us what’s happening or what work was done.

You will never be wondering what you are paying for.

You will never have to tell us what to do.

We handle everything proactively, and keep you updated throughout the entire process.

We know exactly what we are doing, and we get it done.

We Don't Hold You Ransom

You own all your accounts, website, assets, and data. 100% ownership & transparency.

Case Studies

400% Increase In Traffic After Google Penalty

Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO

Fixed Fee Prenups 119 Qualified Leads With PPC

Law Firm Gets 300%+ Increase From SEO

Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)

Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads

Contract Lawyer Gets 15-24 New Matters From Google Ads

Law Firm Gets 800% Increase In Organic Traffic WITH SEO

Arkansas PI Firm

Fort Collins PI Firm

California Auto Law Firm

NZ General Law Firm

1,200% ROAS On Google Ads

400% Organic Growth

1,200% ROAS On Google Ads

400% Organic Growth

300% Organic Growth

852 Leads At $25 Cost Per Lead

900 Leads At $9 Cost Per Lead

0-600 Clicks Per Month In 4 Months

0 to 900 Users Per Month In 9 Months

300% Organic Growth

700 Leads At $42 Cost Per Lead

0 to 40 Clicks Per Day In 7 Months

250% Organic Growth

0 to 300 Users In 3 Months

What My Clients Have to Say

Who I Work With

We Service All Law Firms In Cranston

My Quality Assurance to You

A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).

This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.

Most agency owners are not marketers themselves, they are just trying to make as much money as possible.

While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.

When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.

You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.

I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.

What is PPC advertising, and how can it benefit my law firm in Cranston?

PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Cranston law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.

How can I target both residential and business clients?

Create specialized campaigns focusing on family law, real estate, and small business services. Target both residential neighborhoods and business districts with messaging tailored to each audience.

What’s an appropriate PPC budget for Cranston?

The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Cranston law firms may need to allocate between $5,000 to $8,000 per month, reflecting the suburban market.

Should I include Providence metro targeting?

Yes, develop campaigns that capture both Cranston-specific needs and broader metro area opportunities. Create messaging that emphasizes local presence while acknowledging proximity to Providence.

What practice areas work best in Cranston?

PPC advertising is particularly effective for family law, real estate, small business services, and estate planning. These areas align with Cranston’s suburban demographic mix.