PPC For Lawyers Columbus
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Columbus Law Firm PPC Agencies Don't
In the dynamic legal marketplace, reaching new clients online can be demanding.
Many Columbus law firms find it hard to rank on search engine results pages (SERPs) due to rising ad costs and poorly run PPC campaigns from marketing agencies.
When PPC advertising is handled poorly, it means wasted spending without bringing qualified leads.
Simply put, it’s watching your budget disappear.
This is where Dominate Marketing steps in.
Our results-focused approach to attorney PPC management means your success is our success.
We earn when we deliver results, ensuring your advertising dollars work efficiently, bringing in more qualified leads and actual clients to your practice.
Unlike most agencies who are just guessing and hoping for success, we have proven PPC experience in the legal field, allowing us to use approaches that deliver results right away.
Whether you need immediate leads or want to build a long-term campaign (or both), we create and manage PPC campaigns that match your business goals and deliver the results you want.
Our PPC Services For Columbus Law Firms
Keyword Research and Strategic Targeting
By utilizing advanced keyword analysis software and drawing from our extensive knowledge of PPC campaigns for the legal sector, we determine the most high-converting search terms used by individuals actively seeking legal representation in your practice area(s). This targeted strategy focuses on optimizing for legal-specific keywords, long-tail phrases, and local service ads to attract potential clients who are actively looking for the services you provide and are more likely to engage your firm.
To protect your PPC spending, we use detailed negative keyword lists that continuously screen out irrelevant searches, ensuring your ads are shown only to qualified potential clients. This is increasingly important as Google’s keyword matching becomes more relaxed, threatening your ad budget on keywords that won’t work.
Negative Keywords Management
Landing Page Optimization
We manage PPC campaigns by optimising your law firm’s website and landing pages to provide a better user experience and drive higher conversion rates – resulting in more leads and stronger ROI. This ensures every click on your PPC ads has the highest chance of turning into a client inquiry.
As strange as this may sound, many PPC agencies overlook this crucial aspect.
We give you full analytics and straightforward reporting, showing your PPC campaigns. From spending details to search results, you’ll know exactly how your money works. You maintain total access to your Google Ads campaigns, as we run everything from your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
Key to success, a professional, user-friendly website is crucial for any law firm, whether you’re investing in PPC, SEO, or building client relationships. Our web design services deliver visually appealing, SEO-optimized, and conversion-focused sites to maximize your firm’s profitability.
Along with paid advertising, we manage SEO campaigns to connect law firms with potential clients online. When handled right, SEO brings good outcomes, and we pair it with PPC for solid growth without relying just on paid ads.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Columbus
What is PPC advertising, and how can it benefit my law firm in Columbus, OH?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Columbus law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
How can I target state government and corporate clients?
Create specialized campaigns focusing on government relations, corporate law, and regulatory compliance. Target downtown and business districts with specific messaging for both government and private sector needs.
What’s a competitive PPC budget for Columbus?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Columbus law firms may need to allocate between $5,000 to $20,000 per month, reflecting the capital city status and corporate presence.
Should I create university-specific campaigns?
Yes, develop distinct campaigns targeting Ohio State University community, focusing on academic law, research compliance, and student services. Include sports law and entertainment sectors.
What practice areas perform best in Columbus?
PPC advertising is particularly effective for government relations, corporate law, education law, and startup services. These areas align with Columbus’s role as state capital and growing tech hub.