PPC For Lawyers New York City
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other New York City Law Firm PPC Agencies Don't
In the dynamic legal field, getting new clients online can be challenging.
Many New York City law firms struggle to perform on search engine results pages (SERPs) due to high ad costs and ineffective PPC campaigns from marketing agencies.
When PPC advertising falls short, you waste money without getting qualified leads.
In plain terms, it’s dollars wasted.
This is where Dominate Marketing comes in.
Our results-driven approach to attorney PPC services means we win only when you win.
We get paid based on what we achieve, ensuring your advertising budget works efficiently, bringing in more qualified leads and actual clients to your firm.
Unlike most agencies who are just testing and hoping for success, we have proven PPC experience in the legal field, allowing us to use strategies that work immediately.
Whether you want immediate leads or plan to build a lasting campaign (or both), we design and run PPC campaigns that fit your business goals and get you the results you expect.
Our PPC Services For New York City Law Firms
Keyword Research and Strategic Targeting
By leveraging cutting-edge keyword research software and drawing from our deep understanding of PPC advertising for the legal sector, we identify the most effective high-intent keywords used by people actively seeking legal services in your area(s) of practice. Our strategy focuses on targeting relevant legal terms, specific long-tail keyword phrases, and local service ads to reach prospective clients who are proactively searching for the services you offer and have a higher likelihood of engaging your firm.
To maximize your PPC budget, we deploy detailed negative keyword lists that constantly remove irrelevant searches, making sure your ads reach only qualified potential clients. This is increasingly critical as Google’s keyword matching gets broader, putting your ad budget at risk for keywords that won’t deliver results.
Negative Keywords Management
Landing Page Optimization
For all PPC campaigns, we work on improving your law firm’s website and landing pages to provide a better user experience and increase conversion rates – driving more leads and a stronger ROI. This ensures every click on your PPC ads is more likely to turn into a client inquiry.
Surprisingly, this crucial step is often neglected by many PPC agencies.
We show thorough analytics and easy reports, monitoring your PPC campaign success. From ad costs to search positions, you’ll see exactly where your dollars are spent. You have complete access to your Google Ads campaigns, since we handle through your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
Well-designed and user-friendly, a website is crucial for any law firm, whether you’re investing in PPC, SEO, or building digital trust. Our web design services deliver visually appealing, SEO-optimized, and conversion-focused sites to maximize your firm’s profitability.
Besides paid ads, we do SEO work for law firms to reach people needing legal services. When managed correctly, SEO delivers good outcomes, and we use it with PPC for lasting growth without depending only on paid ads.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In New York City
What is PPC advertising, and how can it benefit my law firm in New York City?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps NYC law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
How can I target specific boroughs effectively?
Create specialized campaigns for each borough, considering their unique demographics and business environments. Develop distinct messaging for Manhattan’s corporate clients, Brooklyn’s startups, Queens’ diverse communities, and other borough-specific needs.
What’s a competitive PPC budget for NYC?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, NYC law firms may need to allocate between $5,000 to $50,000 per month, reflecting the highly competitive market and diverse practice areas.
Should I create industry-specific campaigns?
Yes, develop targeted campaigns for key NYC industries like finance, real estate, fashion, media, and technology. Include specific messaging and keywords relevant to each sector’s legal needs.
What practice areas work best in NYC?
PPC advertising is particularly effective for corporate law, real estate, entertainment law, startup services, and international business. These areas align with NYC’s position as a global business center.