PPC For Lawyers Jersey City
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Jersey City Law Firm PPC Agencies Don't
In the dynamic legal industry, finding new clients online can be demanding.
Many Jersey City law firms struggle to perform on search engine results pages (SERPs) due to rising ad costs and ineffective PPC campaigns from marketing agencies.
When PPC advertising falls short, it leads to wasted spending without bringing qualified leads.
Put simply, it’s budget wasted.
This is where Dominate Marketing comes in.
Our results-based approach to lawyer PPC management means we succeed only when you do.
We earn when we deliver results, ensuring your advertising dollars work effectively, bringing in more qualified leads and real clients to your practice.
Unlike most agencies who are just experimenting and hoping for success, we have deep PPC experience in the legal field, allowing us to use methods that work from the start.
Whether you want immediate leads or aim to build a long-term campaign (or both), we plan and oversee PPC campaigns that align with your business goals and get you the results you need.
Our PPC Services For Jersey City Law Firms
Keyword Research and Strategic Targeting
By employing advanced keyword analysis techniques and drawing from our vast knowledge of PPC campaigns for law firms, we uncover the most high-converting search terms that individuals use when actively looking for legal representation in your practice area(s). This targeted strategy focuses on optimizing for legal-specific keywords, long-tail phrases, and local service ads to attract potential clients who are actively seeking the services you provide and are more likely to engage your firm.
To make the most of your PPC budget, we implement comprehensive negative keyword lists that persistently remove irrelevant searches, making sure your ads target only qualified clients. This is increasingly crucial as Google’s keyword matching gets broader, risking your ad budget on keywords that won’t deliver.
Negative Keywords Management
Landing Page Optimization
We ensure your law firm’s website and landing pages are optimized in every PPC campaign we manage to create a seamless user experience and increase conversion rates – generating more leads and a stronger ROI. This gives every click on your PPC ads the best chance of turning into a client inquiry.
As strange as this may sound, this vital step is often overlooked by many PPC agencies.
We offer detailed analytics and simple reporting, following your PPC campaign success. From spending details to search placement, you’ll know exactly how your money is used. You maintain full ownership of your Google Ads campaigns, as we work everything from your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
A professional, user-friendly website is crucial for any law firm, whether you’re deploying PPC, SEO, or creating market trust. Our web design services deliver visually appealing, SEO-optimized, and conversion-focused sites to maximize your firm’s profitability.
Besides paid ads, we manage SEO campaigns to connect law firms with potential clients online. SEO shows strong results when done right, and we use it with PPC for lasting growth that goes beyond paid advertising.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Jersey City
What is PPC advertising, and how can it benefit my law firm in Jersey City?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Jersey City law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
How can I compete with NYC firms while targeting local clients?
Create specialized campaigns emphasizing local presence and competitive rates compared to Manhattan firms. Target growing areas like Exchange Place and Newport with specific messaging about accessibility and personal service. Include campaigns focused on waterfront development.
What’s a realistic PPC budget for Jersey City?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Jersey City law firms may need to allocate between $1,800 to $22,000 per month, considering the competitive NYC metro market.
Should I target specific neighborhoods?
Yes, develop distinct campaigns for areas like Downtown, The Heights, and Journal Square. Each area has unique demographics and legal needs requiring tailored messaging and services.
What legal services should I highlight?
Focus campaigns on real estate development, immigration law, startup services, and international business law. These areas reflect Jersey City’s growing role as a NYC alternative and its diverse population.