PPC For Lawyers Detroit
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Detroit Law Firm PPC Agencies Don't
In the fast-paced legal field, attracting new clients online isn’t easy.
Many Detroit law firms have trouble standing out on search engine results pages (SERPs) due to rising ad costs and poorly run PPC campaigns from marketing agencies.
When PPC advertising is mismanaged, you waste money without getting qualified leads.
Simply put, it’s money down the drain.
This is where Dominate Marketing comes in.
Our results-focused approach to lawyer PPC solutions means we succeed only when you do.
We earn when we deliver results, making sure your advertising spend works hard, bringing in more qualified leads and real clients to your firm.
Unlike most agencies who are just testing and hoping for success, we have extensive PPC experience in the legal field, allowing us to use proven methods that work from the start.
Whether you need quick leads or want to build a scalable campaign (or both), we design and run PPC campaigns that fit your business goals and deliver the results you want.
Our PPC Services For Detroit Law Firms
Keyword Research and Strategic Targeting
By utilizing state-of-the-art keyword research software and our in-depth experience with PPC advertising for the legal sector, we pinpoint the most impactful high-intent keywords used by people actively seeking legal services in your area(s) of expertise. Our approach includes targeting relevant legal terms, specific long-tail keyword phrases, and local service ads to reach prospective clients who are proactively searching for the legal services you offer and have a higher probability of becoming clients.
Protecting your advertising budget is at the core of our PPC strategy, with comprehensive negative keyword lists that continuously filter out unqualified searches. As Google’s keyword matching becomes broader, this approach ensures your ads reach the right people that are likely to convert into matters for your firm.
Negative Keywords Management
Landing Page Optimization
We make sure your law firm’s website and landing pages are optimized for a better user experience and increased conversion rates with every PPC campaign we manage – resulting in more leads and improved ROI. This ensures every click on your PPC ads has a higher chance of turning into a client inquiry.
Surprisingly, many PPC agencies miss this important detail.
We give you complete analytics and straightforward reporting, monitoring your PPC campaign success. From ad spend to search positions, you’ll know exactly how your dollars work. You have full control of your Google Ads campaigns, as we run everything from your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
Law firms need a solid website to thrive with PPC, SEO, or web branding. Our designers deliver polished, SEO-optimized sites that convert well and drive profits.
Beyond paid advertising, we manage SEO campaigns for law firms to find people needing legal services. SEO shows strong results when handled properly, and we use it with PPC for lasting growth that goes beyond paid advertising.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Detroit
What is PPC advertising, and how can it benefit my law firm in Detroit?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Detroit law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
How can I target automotive industry clients?
Create specialized campaigns focusing on manufacturing law, automotive patents, and industry contracts. Target areas around major auto companies and use industry-specific terminology.
What’s a competitive PPC budget for Detroit?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Detroit law firms may need to allocate between $5,000 to $20,000 per month, reflecting the major metropolitan market.
Should I create campaigns for urban renewal areas?
Yes, develop specific campaigns for real estate law, business formation, and development contracts targeting revitalization zones and growing neighborhoods.
How can I reach international clients?
Create campaigns targeting cross-border business with Canada, international trade law, and immigration services. Consider multilingual ads for diverse communities.