PPC For Lawyers Louisville
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Louisville Law Firm PPC Agencies Don't
In the dynamic legal industry, finding new clients online can be tough.
Many Louisville law firms have trouble standing out on search engine results pages (SERPs) due to steep ad costs and ineffective PPC campaigns from marketing agencies.
When PPC advertising falls short, it leads to wasted spending without generating qualified leads.
In other words, it’s watching your budget vanish.
This is where Dominate Marketing makes the difference.
Our results-driven approach to lawyer PPC management means your success is our success.
We earn when we deliver results, making sure your advertising dollars work hard, bringing in more qualified leads and actual clients to your practice.
Unlike most agencies who are just testing and hoping for success, we have deep PPC experience in the legal field, allowing us to use proven methods that work from the start.
Whether you need leads now or want to build a scalable campaign (or both), we design and run PPC campaigns that fit your business goals and deliver the results you want.
Our PPC Services For Louisville Law Firms
Keyword Research and Strategic Targeting
Through the use of advanced keyword research tools and drawing from our vast knowledge of PPC campaigns for law firms, we uncover the most effective high-intent search terms that individuals use when actively looking for legal representation in your area(s) of expertise. This targeted approach involves optimizing for legal-specific keywords, long-tail phrases, and local service ads to attract potential clients who are actively seeking the services you offer and are more likely to become clients.
To optimize your PPC dollars, we leverage broad negative keyword lists that constantly filter out unrelated searches, guaranteeing your ads are displayed only to qualified leads. This is progressively vital as Google’s keyword matching becomes looser and looser, potentially wasting your ad spend on terms that won’t lead to clients.
Negative Keywords Management
Landing Page Optimization
For all PPC campaigns we manage, we ensure your law firm’s website and landing pages are fully optimized for better user experience and higher conversion rates – resulting in more leads and a stronger ROI. This ensures every click on your PPC ads counts toward generating client inquiries.
Surprisingly, many PPC agencies neglect this important detail.
We give you complete analytics and simple reporting, tracking your PPC campaign success. From costs to search placement, you’ll see exactly where your budget goes. You maintain full access to your Google Ads campaigns, as we manage through your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
Law firms need an effective website to succeed with PPC, SEO, or digital marketing. Our web team delivers polished, SEO-friendly sites that turn visitors into clients and drive earnings.
Beyond paid advertising, we do SEO work to help law firms reach potential clients online. SEO brings good outcomes when handled well, and we use it with PPC for lasting growth without relying only on paid advertising.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Louisville
What is PPC advertising, and how can it benefit my law firm in Louisville?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Louisville law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
How can I target bourbon industry and hospitality clients?
Create specialized campaigns focusing on liquor licensing, hospitality law, and trademark protection. Target areas around distilleries and use industry-specific terminology.
What’s an appropriate budget for Louisville?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Louisville law firms may need to allocate between $5,000 to $15,000 per month, considering the market size.
Should I target Indiana clients across the river?
If licensed in both states, create separate campaigns for Southern Indiana while maintaining a Louisville focus. Consider the unique needs of cross-river commuters and businesses.
How can I reach Derby-related businesses?
Develop seasonal campaigns targeting event planning, hospitality, and entertainment law during Derby season. Adjust budgets and messaging during peak periods.