PPC For Lawyers Overland Park
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Overland Park Law Firm PPC Agencies Don't
In the competitive legal field, getting new clients online can be demanding.
Many Overland Park law firms struggle to stand out on search engine results pages (SERPs) due to increasing ad costs and ineffective PPC campaigns from marketing agencies.
When PPC advertising isn’t working properly, you lose money without bringing in qualified leads.
In plain terms, it’s watching your budget disappear.
This is where Dominate Marketing makes the difference.
Our results-based approach to lawyer PPC management means we win only when you win.
We get paid when we deliver results, ensuring your advertising dollars work hard, bringing in more qualified leads and actual clients to your practice.
Unlike most agencies who are just guessing and hoping for success, we have solid PPC experience in the legal field, allowing us to use strategies that work from the start.
Whether you want leads now or aim to build a long-term campaign (or both), we create and run PPC campaigns that fit your business goals and get you the results you want.
Our PPC Services For Overland Park Law Firms
Keyword Research and Strategic Targeting
By leveraging state-of-the-art keyword research techniques and our extensive knowledge of PPC campaigns in the legal industry, we determine the most high-converting search terms used by individuals actively seeking legal representation in your area(s) of practice. This targeted approach focuses on optimizing for legal-specific keywords, long-tail phrases, and local service ads to attract potential clients who are actively looking for the services you offer and are more likely to engage your firm.
To stretch your PPC investment further, we apply comprehensive negative keyword lists that continually exclude unrelated searches, making certain your ads are presented only to qualified potential clients. This is gradually more crucial as Google’s keyword matching becomes less and less precise, potentially spending your ad budget on terms that won’t convert to matters.
Negative Keywords Management
Landing Page Optimization
As part of every PPC campaign, we optimize your law firm’s website and landing pages to improve user engagement and increase conversion rates – delivering more leads and better ROI. This ensures each click on your PPC ads is more likely to generate a client inquiry.
Surprisingly, many PPC agencies fail to address this key step.
We supply detailed analytics and straightforward reporting, showing your PPC campaigns. From ad costs to search positions, you’ll see exactly where your money is spent. You have complete access to your Google Ads campaigns, since we handle through your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
Having a quality website is essential for law firms running PPC, SEO, or web campaigns. Our team builds attractive, SEO-optimized sites that turn leads into clients and grow profits.
We handle both paid ads and SEO work to help law firms connect with people searching for legal help. SEO gets great outcomes when done right, and we mix it with PPC for steady growth without just using paid advertising.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Overland Park
What is PPC advertising, and how can it benefit my law firm in Overland Park?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Overland Park law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
How can I compete with Kansas City firms?
Focus on local expertise and convenience for Johnson County residents. Create campaigns that emphasize your suburban location while highlighting professional expertise comparable to downtown firms.
What’s a realistic PPC budget for Overland Park?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Overland Park law firms may need to allocate between $5,000 to $15,000 per month, considering the affluent suburban market.
Should I target corporate business parks?
Yes, create specific campaigns for corporate law, employment issues, and business services targeting major office parks and corporate headquarters in the area.
How can I reach high-income suburban clients?
Develop campaigns focused on estate planning, high-asset divorce, and business law. Use professional messaging that resonates with affluent suburban families.