PPC For Lawyers Kansas City
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Kansas City Law Firm PPC Agencies Don't
In the competitive legal marketplace, reaching new clients online can be challenging.
Many Kansas City law firms struggle to rank on search engine results pages (SERPs) due to rising ad costs and poorly run PPC campaigns from marketing agencies.
When PPC advertising isn’t managed properly, you waste money without bringing in qualified leads.
Simply put, it’s dollars down the drain.
This is where Dominate Marketing steps in.
Our results-focused approach to lawyer PPC means we succeed only when you do.
We get paid based on results delivered, ensuring your advertising budget works effectively, bringing in more qualified leads and actual clients to your firm.
Unlike most agencies who are just guessing and hoping things work, we have proven PPC experience in the legal field, allowing us to use strategies that deliver results from day one.
Whether you want immediate leads or aim to build a long-term campaign (or both), we create and manage PPC campaigns that match your business goals and get you the results you need.
Our PPC Services For Kansas City Law Firms
Keyword Research and Strategic Targeting
Utilizing sophisticated keyword analysis software and our in-depth experience with PPC advertising for the legal sector, we pinpoint the most impactful high-intent keywords that people use when they are actively seeking to hire a lawyer in your practice area(s). Our strategy includes targeting relevant legal terms, specific long-tail keyword phrases, and local service ads to reach prospective clients who are proactively searching for the legal services you provide and have a higher likelihood of retaining your firm.
We ensure your PPC budget is well-spent by utilizing extensive negative keyword lists that persistently remove irrelevant queries, making sure your ads are seen only by high-quality prospects. This is increasingly important as Google’s keyword matching grows more and more expansive, potentially squandering your ad dollars on keywords that will never generate cases.
Negative Keywords Management
Landing Page Optimization
We include website and landing page optimization in every PPC campaign we handle to improve user experience and drive higher conversion rates – generating more leads and a stronger ROI. This ensures that every click on your PPC ads has a better chance of becoming a client inquiry.
As strange as this may sound, this essential step is frequently overlooked by many PPC agencies.
We present full analytics and clear reports, following your PPC campaign results. From spending details to search results, you’ll know exactly how your dollars work. You keep total ownership of your Google Ads campaigns, as we run everything from your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
A great website is key for law firms investing in PPC, SEO, or online branding. Our web designers create professional, SEO-ready sites that convert well and raise revenue.
Along with paid ads, we manage SEO campaigns for law firms to find people needing legal services. When done properly, SEO delivers results, and we pair it with PPC for solid growth that goes beyond paid ads.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Kansas City
What is PPC advertising, and how can it benefit my law firm in Kansas City?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Kansas City law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
Should I target both Kansas and Missouri sides?
Yes, if you’re licensed in both states, create specific campaigns for each state while maintaining unified branding. Consider different legal requirements and jurisdictions in your ad content.
What’s a competitive PPC budget for Kansas City?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Kansas City law firms may need to allocate between $5,000 to $18,000 per month, reflecting the metropolitan market size.
How can I target downtown business clients?
Create campaigns focused on corporate law, commercial real estate, and business litigation. Target the downtown loop and Crown Center areas with professional messaging.
Should I include specialized campaigns for sports and entertainment law?
Yes, develop specific campaigns targeting the entertainment districts, sports venues, and cultural centers. Include keywords relevant to sports contracts and entertainment law.