PPC For Lawyers Indianapolis
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Indianapolis Law Firm PPC Agencies Don't
In the fast-paced legal field, reaching new clients online isn’t easy.
Many Indianapolis law firms struggle to perform on search engine results pages (SERPs) due to steep ad costs and mismanaged PPC campaigns from marketing agencies.
When PPC advertising isn’t done right, you end up wasting money without getting qualified leads.
In other words, it’s money thrown away.
This is where Dominate Marketing comes in.
Our results-based approach to legal PPC services means we win only when you win.
We get paid for performance, ensuring your advertising spend is used wisely, bringing in more qualified leads and actual clients to your practice.
Unlike most agencies who are just experimenting and hoping things work out, we have solid PPC experience in the legal field, allowing us to use strategies that work immediately.
Whether you want quick leads or plan to build a lasting campaign (or both), we create and oversee PPC campaigns that align with your business goals and get you the results you’re after.
Our PPC Services For Indianapolis Law Firms
Keyword Research and Strategic Targeting
Through the use of advanced keyword analysis tools and drawing from our in-depth experience with PPC advertising for law firms, we pinpoint the most impactful high-intent keywords that people use when they are actively seeking to hire a lawyer in your practice area(s). Our strategy involves targeting relevant legal terms, specific long-tail keyword phrases, and local service ads to reach prospective clients who are proactively searching for the legal services you provide and have a higher likelihood of becoming clients.
We ensure your PPC spend is well-spent by employing broad negative keyword lists that persistently weed out irrelevant queries, making sure your ads are seen only by qualified leads. This is increasingly important as Google’s keyword matching grows less and less precise, potentially squandering your ad budget on keywords that will never generate cases.
Negative Keywords Management
Landing Page Optimization
With each PPC campaign we manage, we focus on improving your law firm’s website and landing pages to deliver a seamless user experience and increase conversion rates – resulting in more leads and better ROI. This ensures every click on your PPC ads has the best chance of becoming a client inquiry.
As strange as this may sound, this step is often neglected by many PPC agencies.
We present full analytics and clear reports, following your PPC campaign success. From costs to search results, you’ll know exactly how your budget works. You maintain total ownership of your Google Ads campaigns, since we manage through your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
An effective website is essential for law firms investing in PPC, SEO, or digital branding. Our designers build polished, SEO-friendly sites that convert well and drive income.
In addition to paid ads, we run SEO campaigns for law firms to reach potential clients online. When managed properly, SEO works well, and we team it with PPC for stable growth that goes beyond paid advertising.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Indianapolis
What is PPC advertising, and how can it benefit my law firm in Indianapolis?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Indianapolis law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
How can I target the sports and entertainment industry?
Create specialized campaigns focusing on sports law, entertainment contracts, and event liability. Target areas around major venues like Lucas Oil Stadium and include keywords related to sporting events and conventions.
What’s a competitive PPC budget for Indianapolis?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Indianapolis law firms may need to allocate between $5,000 to $18,000 per month, reflecting the market’s size and competition level.
Should I focus on automotive and racing industry legal services?
Yes, develop specific campaigns for automotive industry law, racing contracts, and related business services. Target areas around the Indianapolis Motor Speedway and racing industry hubs.
How can I reach both downtown and suburban clients?
Create separate campaigns for downtown business clients and suburban residents, with distinct messaging and services for each demographic. Consider specific targeting for areas like Carmel and Fishers.