Dominate Marketing

PPC For Lawyers Naperville

We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.

We Offer What Other Naperville Law Firm PPC Agencies Don't

In the dynamic legal industry, attracting new clients online can be tough.

Many Naperville law firms have trouble standing out on search engine results pages (SERPs) due to high ad costs and poorly run PPC campaigns from marketing agencies.

When PPC advertising falls short, it means wasted spending without generating qualified leads.

In plain terms, it’s watching your budget disappear.

This is where Dominate Marketing makes the difference.

Our results-driven approach to attorney PPC solutions means your success is our success.

We earn when we deliver results, making sure your advertising dollars work hard, bringing in more qualified leads and real clients to your firm.

Unlike most agencies who are just testing and hoping for success, we have extensive PPC experience in the legal field, allowing us to use proven methods that work from the start.

Whether you need leads now or want to build a scalable campaign (or both), we design and run PPC campaigns that fit your business goals and deliver the results you want.

Our PPC Services For Naperville Law Firms

Keyword Research and Strategic Targeting

Leveraging sophisticated keyword research software and our extensive knowledge of PPC campaigns in the legal sector, we determine the most high-converting search terms used by individuals actively seeking legal representation in your area(s) of practice. This targeted approach includes optimizing for legal-specific keywords, long-tail phrases, and local service ads to attract potential clients who are actively looking for the services you offer and are more likely to retain your firm.

To optimize your PPC investment, we leverage extensive negative keyword lists that continually filter out unrelated searches, making certain your ads are presented only to high-quality prospects. This is gradually more crucial as Google’s keyword matching becomes more and more loose, potentially spending your ad dollars on terms that won’t convert to matters.

Negative Keywords Management

Landing Page Optimization

For every PPC campaign we oversee, we ensure your law firm’s website and landing pages are optimized to create a better user experience and achieve higher conversion rates – resulting in more leads and stronger ROI. This gives every click on your PPC ads the greatest chance of becoming a client inquiry.

Surprisingly, many PPC agencies fail to include this vital step.

We supply detailed analytics and straightforward reporting, showing your PPC campaign results. From spending to search positions, you’ll see exactly where your dollars are spent. You keep complete access to your Google Ads campaigns, as we handle everything from your account.

Transparent Reporting and Analytics

Additional Services We Offer

Web Design for Law Firms

Law firms need a great website to succeed with PPC, SEO, or online campaigns. Our web team creates professional, SEO-ready sites that turn leads into clients and grow earnings.

Beyond paid advertising, we do SEO work to help law firms find people needing legal services. SEO brings good outcomes when done right, and we use it with PPC for lasting growth without depending only on paid ads.

Search Engine & AI Optimization

Who This Is For

We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.

We don’t play games.

We don’t find excuses.

We get results.

If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.

Over a Decade of Mastery At Your Disposal

I’m Mateja Matic, the founder of Dominate Marketing.

I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.

In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.

I will work directly with you to:

1. Establish the type of clients you actually want to get 

2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically

And 

3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.

Mateja Matic - Founder of Dominate Marketing
No Lock-In

We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.

We don’t need to hide behind lock-in contracts because what we do works.

We either get you results, or you stop paying.

No More Hand-Holding

You will never have to ask us what’s happening or what work was done.

You will never be wondering what you are paying for.

You will never have to tell us what to do.

We handle everything proactively, and keep you updated throughout the entire process.

We know exactly what we are doing, and we get it done.

We Don't Hold You Ransom

You own all your accounts, website, assets, and data. 100% ownership & transparency.

Case Studies

400% Increase In Traffic After Google Penalty

Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO

Fixed Fee Prenups 119 Qualified Leads With PPC

Law Firm Gets 300%+ Increase From SEO

Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)

Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads

Contract Lawyer Gets 15-24 New Matters From Google Ads

Law Firm Gets 800% Increase In Organic Traffic WITH SEO

Arkansas PI Firm

Fort Collins PI Firm

California Auto Law Firm

NZ General Law Firm

1,200% ROAS On Google Ads

400% Organic Growth

1,200% ROAS On Google Ads

400% Organic Growth

300% Organic Growth

852 Leads At $25 Cost Per Lead

900 Leads At $9 Cost Per Lead

0-600 Clicks Per Month In 4 Months

0 to 900 Users Per Month In 9 Months

300% Organic Growth

700 Leads At $42 Cost Per Lead

0 to 40 Clicks Per Day In 7 Months

250% Organic Growth

0 to 300 Users In 3 Months

What My Clients Have to Say

Who I Work With

We Service All Law Firms In Naperville

My Quality Assurance to You

A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).

This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.

Most agency owners are not marketers themselves, they are just trying to make as much money as possible.

While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.

When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.

You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.

I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.

What is PPC advertising, and how can it benefit my law firm in Naperville?

PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Naperville law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.

How can I target high-income suburban clients?

Create campaigns focused on estate planning, business law, and high-asset divorce cases. Use professional messaging that appeals to affluent suburban residents.

What’s an appropriate budget for Naperville?

The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Naperville law firms may need to allocate between $5,000 to $15,000 per month.

Should I include neighboring suburbs?

Yes, consider including Wheaton, Lisle, and other nearby communities while maintaining a focus on Naperville’s specific market.

How can I reach tech corridor businesses?

Design campaigns targeting technology companies and startups along the I-88 corridor, focusing on business law and intellectual property.