PPC For Lawyers Aurora
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Aurora Law Firm PPC Agencies Don't
In the competitive legal marketplace, finding new clients online can be demanding.
Many Aurora law firms struggle to rank on search engine results pages (SERPs) due to rising ad costs and ineffective PPC campaigns from marketing agencies.
When PPC advertising isn’t managed properly, you waste money without bringing in qualified leads.
Simply put, it’s dollars down the drain.
This is where Dominate Marketing steps in.
Our results-focused approach to law firm PPC management means we succeed only when you do.
We get paid based on what we achieve, ensuring your advertising budget works effectively, bringing in more qualified leads and real clients to your practice.
Unlike most agencies who are just guessing and hoping things work, we have proven PPC experience in the legal field, allowing us to use strategies that deliver results from day one.
Whether you want immediate leads or aim to build a long-term campaign (or both), we create and manage PPC campaigns that match your business goals and get you the results you need.
Our PPC Services For Aurora Law Firms
Keyword Research and Strategic Targeting
By utilizing advanced keyword analysis techniques and our deep understanding of PPC advertising for law firms, we identify the most effective high-intent keywords that people search for when they are actively looking to hire an attorney in your practice area(s). Our strategy focuses on targeting relevant legal terms, specific long-tail keyword phrases, and local service ads to reach prospective clients who are proactively searching for the legal services you provide and have a higher probability of engaging your firm.
We help you make the most of your PPC campaign by applying comprehensive negative keyword lists that regularly remove irrelevant queries, ensuring your ads appear solely to qualified potential clients. This is increasingly vital as Google’s keyword matching grows less and less strict, potentially risking your ad budget on keywords that will never result in cases.
Negative Keywords Management
Landing Page Optimization
As part of managing your PPC campaigns, we focus on improving your law firm’s website and landing pages for better user experience and higher conversion rates – leading to more leads and a stronger ROI. This ensures every click on your PPC ads is more likely to turn into a client inquiry.
As strange as this may sound, this crucial step is often overlooked by many PPC agencies.
We offer thorough analytics and easy reports, monitoring your PPC campaigns. From ad spend to search rankings, you’ll know exactly how your money is used. You have full control of your Google Ads campaigns, since we work through your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
A well-made website is crucial for law firms running PPC, SEO, or web presence. Our designers deliver clean, SEO-optimized sites that convert traffic and increase revenue.
Along with paid ads, we manage SEO campaigns for law firms to connect with people seeking legal help. When handled well, SEO delivers results, and we pair it with PPC for solid growth beyond paid ads.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Aurora
What is PPC advertising, and how can it benefit my law firm in Aurora, Illinois?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Aurora law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
How can I stand out from Chicago firms?
Focus on local expertise and accessibility. Highlight your understanding of Aurora’s community and offer more personal service than downtown Chicago firms.
What’s a reasonable budget for Aurora?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Aurora law firms may need to allocate between $5,000 to $12,000 per month.
Should I target manufacturing sector clients?
Yes, create specific campaigns for workplace injury, employment law, and business law targeting Aurora’s industrial areas and manufacturing companies.
How can I reach Spanish-speaking clients?
Develop bilingual campaigns with Spanish language ads and landing pages, focusing on common legal needs in the Hispanic community.