PPC For Lawyers New Haven
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other New Haven Law Firm PPC Agencies Don't
In the competitive legal space, getting new clients online can be tough.
Many New Haven law firms struggle to perform on search engine results pages (SERPs) due to rising ad costs and ineffective PPC campaigns from marketing agencies.
When PPC advertising isn’t handled well, it leads to wasted spending without generating qualified leads.
In other words, it’s money thrown away.
This is where Dominate Marketing comes in to help.
Our results-driven approach to legal firm PPC management means our success is linked to yours.
We get paid for results, ensuring your advertising dollars work hard, bringing in more qualified leads and actual clients to your firm.
Unlike most agencies who are just testing and hoping things stick, we have extensive PPC experience in the legal field, allowing us to use proven approaches that work from the start.
Whether you need quick leads or want to build a scalable campaign (or both), we design and manage PPC campaigns that match your business goals and deliver the results you want.
Our PPC Services For New Haven Law Firms
Keyword Research and Strategic Targeting
Using state-of-the-art keyword research systems and our specialized expertise in legal PPC campaigns, we uncover the most relevant search phrases used by people looking for immediate legal representation in your practice areas. This includes legal sector keywords, specific search expressions, and localized advertising to attract high-intent prospects.
To stretch your PPC investment further, we employ comprehensive negative keyword lists that continually exclude unrelated queries, ensuring your ads appear solely to qualified leads. This is gradually more vital as Google’s keyword matching becomes less and less exact, potentially spending your ad budget on terms that won’t convert to cases.
Negative Keywords Management
Landing Page Optimization
As part of every PPC campaign we manage, we optimize your law firm’s website and landing pages to improve user experience and increase conversion rates – resulting in more leads and a stronger ROI. This ensures every click on your PPC ads is more likely to turn into a client inquiry.
As strange as this may sound, this critical step is often missed by many PPC agencies.
We share full analytics and simple reports, letting you monitor your PPC campaign success. From costs to search results, you’ll see exactly where your ad budget is spent. You maintain complete access to your Google Ads campaigns, as we manage everything through your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
A professional website is crucial for law firms investing in PPC, SEO, or web presence. Our team builds effective, SEO-ready sites that convert traffic and increase revenue.
Along with paid advertising, we do SEO campaigns to help law firms reach potential clients looking for legal help. When managed well, SEO works effectively, and we combine it with PPC for lasting growth beyond just paid ads.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In New Haven
What is PPC advertising, and how can it benefit my law firm in New Haven?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps New Haven law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
How can I target Yale University-related clients?
Create specific campaigns focusing on academic-related legal issues, international student concerns, and research/intellectual property law. Target the university area and use relevant academic keywords.
What’s an effective PPC budget for New Haven?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, New Haven law firms may need to allocate between $5,000 to $15,000 per month, reflecting the market’s educational and healthcare focus.
How can I reach medical and healthcare clients?
Design campaigns targeting Yale-New Haven Hospital staff and medical professionals, focusing on healthcare law, medical malpractice, and professional liability issues.
Should I create separate campaigns for students and professionals?
Yes, segment your campaigns to address different needs – target students with housing and visa issues, while focusing on professional services for faculty and permanent residents.