Dominate Marketing

PPC For Lawyers Denver

We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.

We Offer What Other Denver Law Firm PPC Agencies Don't

In the competitive legal world, getting new clients online can be tough.

Many Denver law firms struggle to perform on search engine results pages (SERPs) due to rising ad costs and poorly run PPC campaigns from marketing agencies.

When PPC advertising goes wrong, you waste money without getting qualified leads.

In other words, it’s dollars down the drain.

This is where Dominate Marketing comes in.

Our results-driven approach to law firm PPC solutions means our success is tied to yours.

We earn when we deliver results, making sure your advertising budget works hard, bringing in more qualified leads and actual clients to your firm.

Unlike most agencies who are just testing and hoping for success, we have proven PPC experience in the legal field, allowing us to use strategies that deliver from the start.

Whether you need leads now or want to build a campaign that scales (or both), we design and manage PPC campaigns that fit your business goals and deliver the results you want.

Our PPC Services For Denver Law Firms

Keyword Research and Strategic Targeting

Employing advanced keyword research technology and our specialized understanding of legal PPC advertising, we pinpoint the search terms used by people actively looking for legal representation in your field. This includes legal-specific terminology, detailed query patterns, and local service promotions to reach highly qualified prospects.

To optimize your PPC campaign, we utilize extensive negative keyword lists that continually weed out unrelated searches, making certain your ads appear solely to high-quality prospects. This is progressively vital as Google’s keyword matching grows less and less strict, potentially spending your ad dollars on terms that won’t convert to matters.

Negative Keywords Management

Landing Page Optimization

With every PPC campaign we handle, we focus on improving your law firm’s website and landing pages to deliver a better user experience and drive increased conversion rates – resulting in more leads and a higher ROI. This ensures every click on your PPC ads has a greater chance of turning into a client inquiry.

As strange as this may sound, many PPC agencies fail to prioritize this essential step.

We supply thorough analytics and clear reports, helping you track your PPC campaigns. From costs to search results, you’ll see exactly where your ad money is spent. You have complete access to your Google Ads campaigns, as we run everything from your account.

Transparent Reporting and Analytics

Additional Services We Offer

Web Design for Law Firms

Law firms need a great website to succeed with PPC, SEO, or their digital image. Our web team creates professional, SEO-friendly sites that convert traffic and grow revenue.

Besides paid ads, we handle SEO campaigns to connect law firms with people searching for legal help. SEO brings good outcomes when done well, and we use it with PPC to create solid growth without just depending on paid advertising.

Search Engine & AI Optimization

Who This Is For

We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.

We don’t play games.

We don’t find excuses.

We get results.

If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.

Over a Decade of Mastery At Your Disposal

I’m Mateja Matic, the founder of Dominate Marketing.

I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.

In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.

I will work directly with you to:

1. Establish the type of clients you actually want to get 

2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically

And 

3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.

Mateja Matic - Founder of Dominate Marketing
No Lock-In

We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.

We don’t need to hide behind lock-in contracts because what we do works.

We either get you results, or you stop paying.

No More Hand-Holding

You will never have to ask us what’s happening or what work was done.

You will never be wondering what you are paying for.

You will never have to tell us what to do.

We handle everything proactively, and keep you updated throughout the entire process.

We know exactly what we are doing, and we get it done.

We Don't Hold You Ransom

You own all your accounts, website, assets, and data. 100% ownership & transparency.

Case Studies

400% Increase In Traffic After Google Penalty

Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO

Fixed Fee Prenups 119 Qualified Leads With PPC

Law Firm Gets 300%+ Increase From SEO

Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)

Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads

Contract Lawyer Gets 15-24 New Matters From Google Ads

Law Firm Gets 800% Increase In Organic Traffic WITH SEO

Arkansas PI Firm

Fort Collins PI Firm

California Auto Law Firm

NZ General Law Firm

1,200% ROAS On Google Ads

400% Organic Growth

1,200% ROAS On Google Ads

400% Organic Growth

300% Organic Growth

852 Leads At $25 Cost Per Lead

900 Leads At $9 Cost Per Lead

0-600 Clicks Per Month In 4 Months

0 to 900 Users Per Month In 9 Months

300% Organic Growth

700 Leads At $42 Cost Per Lead

0 to 40 Clicks Per Day In 7 Months

250% Organic Growth

0 to 300 Users In 3 Months

What My Clients Have to Say

Who I Work With

We Service All Law Firms In Denver

My Quality Assurance to You

A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).

This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.

Most agency owners are not marketers themselves, they are just trying to make as much money as possible.

While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.

When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.

You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.

I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.

What is PPC advertising, and how can it benefit my law firm in Denver?

PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Denver law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.

How should I adjust my PPC strategy for Denver’s growth?

Target campaigns toward newcomers with relocation-related legal needs like real estate law and business formation. Include keywords related to common issues faced by new residents and growing businesses.

What’s a reasonable PPC budget in Denver?

The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Denver law firms may need to allocate between $5,000 to $18,000 per month, reflecting the city’s competitive legal market.

Should I create special campaigns for cannabis law?

Yes, given Colorado’s legal cannabis industry, consider dedicated campaigns for cannabis business law, compliance, and related legal services. Use specific industry terms while following Google’s advertising policies.

How can I target Denver’s different neighborhoods effectively?

Create separate campaigns for areas like LoDo, Cherry Creek, and the Tech Center, adjusting messaging and budget based on each area’s demographic and business profile.