PPC For Lawyers San Francisco
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other San Francisco Law Firm PPC Agencies Don't
In today’s competitive legal landscape, attracting new clients online presents a real challenge.
Many San Francisco law firms find themselves struggling to rank on search engine results pages (SERPs) due to escalating ad costs and ineffectively managed PPC campaigns from marketing agencies.
When PPC advertising falls short, you’re spending money without bringing in qualified leads.
In other words, it’s watching your budget disappear.
This is where Dominate Marketing comes in.
Our performance-based approach to law firm PPC services ties our success directly to yours.
We only get paid when we generate results, ensuring your advertising spend is invested wisely, delivering qualified leads and converting clients for your practice.
Unlike most agencies who are experimenting and hoping for the best, we have proven PPC experience in the legal field, allowing us to implement methods that deliver immediately.
Whether you’re seeking immediate lead generation or looking to build a lasting campaign (or both), we develop and manage PPC campaigns that match your business goals and achieve the results you’re after.
Our PPC Services For San Francisco Law Firms
Keyword Research and Strategic Targeting
Through state-of-the-art keyword discovery tools and our deep expertise in law firm PPC campaigns, we pinpoint the highest-performing search terms employed by individuals ready to secure legal counsel in your area(s) of practice. This focused methodology integrates professional legal keywords, specific search queries, and geo-targeted promotions to attract qualified prospects with the highest potential to become profitable clients.
To protect your advertising investment, we employ extensive negative keyword databases that systematically block unsuitable searches, guaranteeing your ads appear exclusively to qualified prospects. This approach is particularly crucial now, as Google’s keyword matching continues to expand, threatening to direct your budget toward non-converting keywords.
Negative Keywords Management
Landing Page Optimization
Throughout our PPC campaign management, we dedicate resources to enhancing your law firm’s website and landing pages to maximize user experience and boost conversion rates – delivering more leads and increased ROI. This approach means every visitor from your PPC ads is more likely to take the next step toward becoming a client.
Interestingly, many PPC agencies fail to implement this crucial component.
We deliver in-depth analytics and clear reporting, monitoring your PPC campaign results. From expenditure breakdowns to search rankings, you’ll understand exactly where your money goes. You keep full ownership of your Google Ads campaigns, as we manage everything within your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
A sophisticated, easy-to-navigate website is essential for law firms whether you’re focused on PPC, SEO, or maintaining a professional online presence. Our web designers craft strategic, SEO-friendly legal websites that transform visitors into paying clients and accelerate your firm’s revenue.
Beyond paid advertising, we deploy targeted SEO campaigns to help law firms reach individuals searching for legal guidance. When implemented correctly, SEO generates powerful results, and we pair it with PPC to achieve sustainable growth that goes beyond paid advertising alone.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In San Francisco
What is PPC advertising, and how can it benefit my law firm in San Francisco?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps San Francisco law firms reach potential clients, particularly in high-traffic areas like Financial District, SoMa, and Mission District, while providing measurable returns on investment.
How can I effectively target San Francisco’s tech-savvy population?
Create targeted campaigns that address the needs of San Francisco’s diverse professional community, including specialized campaigns for tech industry legal matters, startup law, and employment issues. Consider separate campaigns for different neighborhoods and business sectors.
What’s a competitive PPC budget for the San Francisco market?
Given San Francisco’s highly competitive legal market and expensive cost-per-click rates, law firms typically need to invest between $8,000 to $20,000 monthly for effective PPC campaigns, with costs varying based on practice areas and target locations.
Should I create specific campaigns for startup and tech-related legal issues?
Yes, with San Francisco’s dominant tech industry, consider dedicated campaigns for startup law, intellectual property, employment law, and venture capital-related legal matters, particularly targeting areas like SoMa, Mid-Market, and Silicon Valley corridors.
How can I reach San Francisco’s diverse neighborhood communities?
Develop targeted campaigns for distinct areas like Richmond District, Sunset, and Hayes Valley, adjusting messaging to address each neighborhood’s specific demographics and legal needs.