PPC For Lawyers Sacramento
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Sacramento Law Firm PPC Agencies Don't
In today’s fast-paced legal industry, acquiring new clients online can be difficult.
Many Sacramento law firms find it challenging to rank on search engine results pages (SERPs) due to steep ad costs and poorly executed PPC campaigns from marketing agencies.
When PPC advertising misses the mark, you’re wasting spending without generating qualified leads.
Put another way, it’s money going to waste.
This is where Dominate Marketing steps in.
Our results-driven approach to law firm PPC services means our success is directly tied to yours.
We get paid for performance, ensuring your advertising budget is used effectively, bringing in more qualified leads and new clients to your practice.
Unlike most agencies who are just testing and hoping for success, we have proven PPC experience in the legal field, allowing us to use strategies that work right away.
Whether you want quick leads or aim to build a long-term campaign (or both), we design and manage PPC campaigns that align with your business goals and deliver the results you expect.
Our PPC Services For Sacramento Law Firms
Keyword Research and Strategic Targeting
Using advanced keyword analysis technology and our comprehensive understanding of legal PPC marketing, we identify the most successful search terms utilized by individuals ready to retain counsel in your field(s) of expertise. This strategic methodology combines professional legal keywords, conversion-focused phrases, and geographic targeting to attract prospects with the highest likelihood of becoming profitable cases.
To enhance your advertising efficiency, we maintain robust negative keyword catalogs that persistently eliminate irrelevant queries, making certain your ads reach only qualified potential clients. This strategy is ever more critical as Google’s keyword matching evolves to be more inclusive, potentially spending your budget on non-productive searches.
Negative Keywords Management
Landing Page Optimization
With each PPC campaign we oversee, we emphasize improving your law firm’s website and landing pages to create superior user experience and strengthen conversion rates – yielding more leads and enhanced ROI. This strategy maximizes the likelihood that PPC ad clicks will transform into client inquiries.
Notably, many PPC agencies underestimate the importance of this critical process.
We present detailed analytics and crystal-clear reporting, documenting your PPC campaign success. From budget details to search positions, you’ll track exactly how your money works. You hold full ownership of your Google Ads campaigns, as we handle everything through your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
A modern, user-centric website is essential for law firms whether you’re investing in PPC, SEO, or looking to present a professional image to potential clients. Our web designers create impactful, SEO-friendly legal websites that turn visitors into paying clients and boost your firm’s revenue.
In conjunction with paid advertising, we deliver comprehensive SEO solutions to help law firms reach individuals seeking legal representation. When properly executed, SEO drives meaningful results, and we blend it with PPC to establish long-term growth that surpasses paid advertising alone.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Sacramento
What is PPC advertising, and how can it benefit my law firm in Sacramento?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Sacramento law firms reach potential clients, particularly in areas like Downtown Sacramento, Midtown, and East Sacramento.
How can I effectively target Sacramento’s government and private sector?
Create targeted campaigns that address both government-related legal matters and private sector needs. Consider separate campaigns for state employees, private businesses, and residential communities.
What’s a competitive PPC budget for the Sacramento market?
Given Sacramento’s diverse legal market, law firms typically need to invest between $4,000 to $12,000 monthly for effective PPC campaigns, with costs varying based on practice areas and target locations.
Should I create specific campaigns for government and administrative law?
Yes, with Sacramento being the state capital, consider dedicated campaigns for government-related legal matters, administrative law, and public policy issues, particularly targeting downtown and government district areas.
How can I reach Sacramento’s suburban communities?
Develop targeted campaigns for growing areas like Elk Grove, Roseville, and Folsom, adjusting messaging to address each community’s specific demographics and legal needs.