PPC For Lawyers Oakland
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Oakland Law Firm PPC Agencies Don't
In today’s challenging legal marketplace, attracting new clients online can be demanding.
Many Oakland law firms find themselves struggling to rank on search engine results pages (SERPs) due to high ad costs and poorly managed PPC campaigns from marketing agencies.
When PPC advertising falls short, you’re spending budget without generating qualified leads.
In other words, it’s money wasted.
This is where Dominate Marketing makes the difference.
Our results-focused approach to law firm PPC services means we succeed together.
We get paid when we deliver results, ensuring your advertising spend works effectively, bringing in more qualified leads and actual clients to your practice.
Unlike most agencies who are just guessing and hoping for the best, we have proven PPC experience in the legal field, allowing us to use approaches that work immediately.
Whether you’re seeking quick leads or planning to build a long-term campaign (or both), we develop and manage PPC campaigns that align with your business goals and deliver the results you need.
Our PPC Services For Oakland Law Firms
Keyword Research and Strategic Targeting
Harnessing powerful keyword analysis platforms and our specialized experience in legal PPC marketing, we identify the most successful search terms employed by individuals ready to connect with attorneys in your practice area(s). Our strategic methodology combines professional legal terminology, high-intent search phrases, and geographically targeted advertising to attract potential clients who have the highest probability of converting into valuable cases for your firm.
To secure your advertising success, we leverage detailed negative keyword management that systematically excludes ineffective searches, guaranteeing your ads reach only qualified potential clients. This practice is increasingly valuable as Google’s keyword matching becomes more expansive, potentially directing your budget toward searches that won’t convert.
Negative Keywords Management
Landing Page Optimization
For all PPC campaigns in our portfolio, we invest in enhancing your law firm’s website and landing pages to improve user experience and maximize conversion rates – generating more leads and greater ROI. This methodology ensures every PPC ad click has an optimized path to becoming a client connection.
Strikingly, many PPC agencies overlook this crucial element.
We furnish thorough analytics and accessible reporting, monitoring your PPC campaign performance. From spending metrics to search positions, you’ll see exactly how your budget is working. You maintain full control of your Google Ads campaigns, as we conduct all operations through your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
A distinguished, user-oriented website is essential for law firms whether you’re investing in PPC, SEO, or working to build trust with potential clients. Our web designers craft powerful, SEO-friendly legal websites that transform visitors into paying clients and maximize your firm’s revenue.
As a complement to paid advertising, we develop robust SEO initiatives to help law firms reach individuals searching for legal support. When executed skillfully, SEO produces strong outcomes, and we integrate it with PPC to create enduring growth that extends well beyond paid advertising.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Oakland
What is PPC advertising, and how can it benefit my law firm in Oakland?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Oakland law firms reach potential clients across areas like Downtown Oakland, Lake Merritt, and Temescal.
How can I effectively target Oakland’s diverse urban population?
Create targeted campaigns that address the needs of Oakland’s multicultural communities, including multilingual advertising. Consider separate campaigns for different neighborhoods, income levels, and cultural groups.
What’s a competitive PPC budget for the Oakland market?
Given Oakland’s competitive legal market, law firms typically need to invest between $6,000 to $15,000 monthly for effective PPC campaigns, with costs varying based on practice areas and target locations.
Should I create specific campaigns for port and industrial-related legal issues?
Yes, with Oakland’s significant port and industrial presence, consider dedicated campaigns for maritime law, workers’ compensation, industrial accidents, and commercial litigation, particularly targeting port areas and industrial zones.
How can I reach Oakland’s changing neighborhoods?
Develop targeted campaigns for areas like Rockridge, Montclair, and East Oakland, adjusting messaging to address each neighborhood’s evolving demographics and specific legal needs.