PPC For Lawyers Los Angeles
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Los Angeles Law Firm PPC Agencies Don't
In the crowded legal market, reaching new clients online can be a real challenge.
Many Los Angeles law firms can’t break through on search engine results pages (SERPs) due to steep ad costs and poorly handled PPC campaigns from marketing agencies.
When PPC advertising isn’t done properly, you lose money without getting qualified leads.
Put simply, it’s money wasted.
This is where Dominate Marketing makes the difference.
Our results-focused approach to legal PPC campaigns means your success is our success.
We earn when we deliver results, ensuring your advertising spend works hard, bringing in more qualified leads and real clients for your business.
Unlike most agencies who are just trying things out and hoping they work, we bring real PPC experience in the legal field, allowing us to use proven approaches that get results immediately.
Whether you need leads right now or want to build a campaign that grows over time (or both), we create and manage PPC campaigns that match your business goals and deliver the results you’re looking for.
Our PPC Services For Los Angeles Law Firms
Keyword Research and Strategic Targeting
Drawing from advanced keyword analysis tools and our deep understanding of legal PPC campaigns, we uncover the most relevant search terms used by individuals actively seeking attorneys in your field. We implement legal-focused keywords, specific search queries, and local service promotions to reach potential clients most likely to require your expertise.
We ensure you get the most from your PPC dollars by maintaining extensive negative keyword lists that persistently eliminate irrelevant searches, making sure your ads are seen only by qualified prospects. This is increasingly critical as Google’s keyword matching grows less and less exact, potentially spending your ad budget on keywords that will never convert to clients.
Negative Keywords Management
Landing Page Optimization
For each PPC campaign we manage, we focus on improving your law firm’s website and landing pages to create a smooth user experience and increase conversion rates – which results in more leads and a higher ROI. This ensures that every click on your PPC ads has a higher chance of turning into a client inquiry.
Surprisingly, many PPC agencies overlook this essential step.
We deliver full analytics and straightforward reporting, helping you watch your PPC campaigns. From spending details to search results, you’ll know exactly how your ad dollars work. You keep full ownership of your Google Ads campaigns, since we handle everything through your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
Every law firm needs a quality website to get results from PPC, SEO, or digital marketing. Our web designers create sleek, SEO-ready sites that turn traffic into clients and grow income.
Beyond paid advertising, we manage ongoing SEO work for law firms to connect with people needing legal services. SEO gets great results when handled well, and we team it with PPC for consistent growth without solely using paid ads.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Los Angeles
What is PPC advertising, and how can it benefit my law firm in Los Angeles?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Los Angeles law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
How can I manage high PPC costs in the competitive LA market?
Focus on specific neighborhoods or practice niches rather than competing citywide. Use long-tail keywords, target specific languages or communities, and consider running ads during off-peak hours when costs are lower but intent is still high.
What’s a realistic PPC budget for a Los Angeles law firm?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Los Angeles law firms may need to allocate between $5,000 to $25,000 per month, depending on factors such as keyword competition, ad placement goals, and desired client acquisition rates.
How can I target ads to specific LA industries?
Create specialized campaigns for entertainment law, tech startups, or real estate law. Use industry-specific keywords and target geographic areas where these businesses cluster, such as Hollywood for entertainment or Silicon Beach for tech.
What languages should I consider for my LA PPC campaigns?
Beyond English and Spanish, consider creating campaigns in Korean, Chinese, Armenian, and Persian to reach LA’s diverse communities. Each campaign should include culturally relevant content and be properly localized for the target audience.