Dominate Marketing

PPC For Lawyers Little Rock

We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.

We Offer What Other Little Rock Law Firm PPC Agencies Don't

In the competitive legal marketplace, getting new clients online isn’t easy.

Many Little Rock law firms struggle to appear on search engine results pages (SERPs) due to high paid ad costs and badly managed PPC campaigns from various marketing agencies.

When PPC advertising goes wrong, it leads to wasted money without bringing in qualified leads.

In plain terms, it’s money down the drain.

This is where Dominate Marketing steps in to help.

Our results-driven approach to legal PPC services means our success depends on yours.

We get paid when we get results, ensuring your advertising dollars work hard, bringing in more qualified leads and actual clients for your practice.

Unlike most agencies who are just testing and hoping for success, we have solid PPC experience in the legal field, allowing us to use proven strategies that work from the start.

Whether you need leads now or want to build a long-term campaign that can grow (or both), we build and manage PPC campaigns that fit your business goals and get you the results you’re after.

Our PPC Services For Little Rock Law Firms

Keyword Research and Strategic Targeting

With cutting-edge keyword discovery tools and our extensive legal PPC background, we isolate the exact search terms potential clients use when seeking immediate legal assistance in your areas of practice. Our approach combines legal industry terms, detailed search expressions, and local advertising to attract qualified leads actively searching for your specific services.

To optimize your PPC spend, we employ extensive negative keyword lists that constantly remove unrelated searches, guaranteeing your ads appear solely to high-quality prospects. This is progressively crucial as Google’s keyword matching grows less and less precise, potentially wasting your ad dollars on terms that won’t lead to cases.

Negative Keywords Management

Landing Page Optimization

When we manage your PPC campaigns, we focus on improving your law firm’s website and landing pages to ensure a smooth user experience and higher conversion rates – leading to more leads and a stronger ROI. This helps make sure every click on your PPC ads is more likely to turn into a client inquiry.

Many PPC agencies fail to address this vital step.

We provide complete analytics and simple reporting, helping you monitor your PPC campaigns. From costs to search rankings, you’ll see exactly where your ad budget goes. You maintain full access to your Google Ads campaigns, as we manage them through your account.

Transparent Reporting and Analytics

Additional Services We Offer

Web Design for Law Firms

A solid website is crucial for law firms that want to succeed with PPC, SEO, or online marketing. Our web design team creates clean, SEO-ready sites that turn visitors into clients and grow your business.

Besides paid advertising, we do SEO work for law firms to connect with potential clients searching online. SEO shows strong results when done right, and we combine it with PPC for solid growth that goes beyond paid ads.

Search Engine & AI Optimization

Who This Is For

We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.

We don’t play games.

We don’t find excuses.

We get results.

If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.

Over a Decade of Mastery At Your Disposal

I’m Mateja Matic, the founder of Dominate Marketing.

I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.

In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.

I will work directly with you to:

1. Establish the type of clients you actually want to get 

2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically

And 

3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.

Mateja Matic - Founder of Dominate Marketing
No Lock-In

We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.

We don’t need to hide behind lock-in contracts because what we do works.

We either get you results, or you stop paying.

No More Hand-Holding

You will never have to ask us what’s happening or what work was done.

You will never be wondering what you are paying for.

You will never have to tell us what to do.

We handle everything proactively, and keep you updated throughout the entire process.

We know exactly what we are doing, and we get it done.

We Don't Hold You Ransom

You own all your accounts, website, assets, and data. 100% ownership & transparency.

Case Studies

400% Increase In Traffic After Google Penalty

Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO

Fixed Fee Prenups 119 Qualified Leads With PPC

Law Firm Gets 300%+ Increase From SEO

Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)

Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads

Contract Lawyer Gets 15-24 New Matters From Google Ads

Law Firm Gets 800% Increase In Organic Traffic WITH SEO

Arkansas PI Firm

Fort Collins PI Firm

California Auto Law Firm

NZ General Law Firm

1,200% ROAS On Google Ads

400% Organic Growth

1,200% ROAS On Google Ads

400% Organic Growth

300% Organic Growth

852 Leads At $25 Cost Per Lead

900 Leads At $9 Cost Per Lead

0-600 Clicks Per Month In 4 Months

0 to 900 Users Per Month In 9 Months

300% Organic Growth

700 Leads At $42 Cost Per Lead

0 to 40 Clicks Per Day In 7 Months

250% Organic Growth

0 to 300 Users In 3 Months

What My Clients Have to Say

Who I Work With

We Service All Law Firms In Little Rock

My Quality Assurance to You

A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).

This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.

Most agency owners are not marketers themselves, they are just trying to make as much money as possible.

While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.

When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.

You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.

I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.

What is PPC advertising, and how can it benefit my law firm in Little Rock?

PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Little Rock law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.

How can PPC help my Little Rock firm compete with larger law firms?

PPC levels the playing field by allowing smaller firms to appear alongside larger competitors in search results. With targeted keywords and local service ads, Little Rock firms can effectively compete for specific practice areas and local searches without needing huge marketing budgets.

What’s a realistic PPC budget for a Little Rock law firm?

The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Little Rock law firms may need to allocate between $5,000 to $8,000 per month, depending on factors such as keyword competition, ad placement goals, and desired client acquisition rates.

Should I run different ads for different neighborhoods in Little Rock?

Yes, customizing ads for areas like West Little Rock, Downtown, or Heights can be effective. This local targeting helps your ads resonate with specific community needs and can improve conversion rates by showing your understanding of local issues.

Which times of day should I run my PPC ads in Little Rock?

For most Little Rock law firms, running ads during business hours (8am-6pm) is effective, but certain practice areas like criminal defense and personal injury should consider 24/7 campaigns since legal emergencies can happen at any time.