Dominate Marketing

PPC For Lawyers Fort Smith

We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.

We Offer What Other Fort Smith Law Firm PPC Agencies Don't

In the busy legal marketplace, finding new clients online can be hard.

Many Fort Smith law firms have trouble ranking on search engine results pages (SERPs) due to expensive paid ads and poorly run PPC campaigns from marketing agencies.

When PPC advertising isn’t managed well, you end up wasting money without getting qualified leads.

Simply put, it’s like pouring money away.

This is where Dominate Marketing comes to help.

Our results-focused approach to attorney PPC services means we only succeed when you do.

We earn based on the results we bring, making sure your advertising budget is spent well, getting you more qualified leads and real clients for your firm.

Unlike most agencies who are just guessing and crossing fingers, we have years of experience with legal PPC, allowing us to use strategies we know will work right away.

Whether you want quick leads or aim to build a long-term campaign that grows (or both), we create and run PPC campaigns that match your business needs and deliver the results you want.

Our PPC Services For Fort Smith Law Firms

Keyword Research and Strategic Targeting

Utilizing sophisticated keyword analysis software and our proven expertise in legal PPC marketing, we identify the precise search phrases used by individuals seeking immediate legal counsel in your specialties. This encompasses legal terminology, detailed query patterns, and location-specific advertising to reach potential clients actively searching for your particular services.

We maximize your PPC investment by utilizing broad negative keyword lists that perpetually weed out irrelevant queries, making certain your ads are displayed only to qualified potential clients. This is increasingly vital as Google’s keyword matching becomes looser and looser, potentially squandering your ad budget on keywords that will never result in matters.

Negative Keywords Management

Landing Page Optimization

As part of our PPC campaign management, we optimize your law firm’s website and landing pages for a better user experience and increased conversion rates – driving more leads and improving ROI. This means every click on your PPC ads has a greater chance of becoming a client inquiry.

Surprisingly, this key step is often overlooked by many PPC agencies.

We give you detailed analytics and clear reports, letting you track your PPC campaign results. From spending to search placement, you’ll know exactly how your ad money is used. You keep total control of your Google Ads campaigns, since we work from your account.

Transparent Reporting and Analytics

Additional Services We Offer

Web Design for Law Firms

Law firms need an effective website to win clients through PPC, SEO, or their web presence. Our designers build professional, SEO-friendly sites focused on converting leads and increasing revenue.

Along with paid ads, we handle SEO campaigns to help law firms reach people searching for legal services. SEO brings good results when done properly, and we mix it with PPC to build lasting growth without depending only on paid advertising.

Search Engine & AI Optimization

Who This Is For

We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.

We don’t play games.

We don’t find excuses.

We get results.

If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.

Over a Decade of Mastery At Your Disposal

I’m Mateja Matic, the founder of Dominate Marketing.

I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.

In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.

I will work directly with you to:

1. Establish the type of clients you actually want to get 

2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically

And 

3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.

Mateja Matic - Founder of Dominate Marketing
No Lock-In

We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.

We don’t need to hide behind lock-in contracts because what we do works.

We either get you results, or you stop paying.

No More Hand-Holding

You will never have to ask us what’s happening or what work was done.

You will never be wondering what you are paying for.

You will never have to tell us what to do.

We handle everything proactively, and keep you updated throughout the entire process.

We know exactly what we are doing, and we get it done.

We Don't Hold You Ransom

You own all your accounts, website, assets, and data. 100% ownership & transparency.

Case Studies

400% Increase In Traffic After Google Penalty

Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO

Fixed Fee Prenups 119 Qualified Leads With PPC

Law Firm Gets 300%+ Increase From SEO

Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)

Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads

Contract Lawyer Gets 15-24 New Matters From Google Ads

Law Firm Gets 800% Increase In Organic Traffic WITH SEO

Arkansas PI Firm

Fort Collins PI Firm

California Auto Law Firm

NZ General Law Firm

1,200% ROAS On Google Ads

400% Organic Growth

1,200% ROAS On Google Ads

400% Organic Growth

300% Organic Growth

852 Leads At $25 Cost Per Lead

900 Leads At $9 Cost Per Lead

0-600 Clicks Per Month In 4 Months

0 to 900 Users Per Month In 9 Months

300% Organic Growth

700 Leads At $42 Cost Per Lead

0 to 40 Clicks Per Day In 7 Months

250% Organic Growth

0 to 300 Users In 3 Months

What My Clients Have to Say

Who I Work With

We Service All Law Firms In Fort Smith

My Quality Assurance to You

A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).

This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.

Most agency owners are not marketers themselves, they are just trying to make as much money as possible.

While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.

When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.

You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.

I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.

What is PPC advertising, and how can it benefit my law firm in Fort Smith?

PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Fort Smith law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.

Should I advertise across state lines into Oklahoma?

Given Fort Smith’s location on the Arkansas-Oklahoma border, consider running ads in both states if your attorneys are licensed in both. This can help capture clients from nearby Oklahoma cities while still focusing on the Fort Smith metro area.

What’s a reasonable PPC budget for a Fort Smith law firm?

The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Fort Smith law firms may need to allocate between $500 to $5,000 per month, depending on factors such as keyword competition, ad placement goals, and desired client acquisition rates.

How can I track my PPC campaign results?

Tracking success involves monitoring key performance indicators (KPIs) such as click-through rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS). Tools like Google Ads, Google Analytics, and call tracking software help measure campaign performance and identify areas for improvement.

Which practice areas have the lowest PPC competition in Fort Smith?

In Fort Smith, practice areas like estate planning, business law, and social security disability often have lower competition and cost per click compared to personal injury or criminal defense, making them potentially more cost-effective for PPC advertising.