PPC For Lawyers Phoenix
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Phoenix Law Firm PPC Agencies Don't
In today’s crowded legal marketplace, winning new clients online can be demanding.
Many Phoenix law firms find it hard to compete on search engine results pages (SERPs) due to rising paid ad costs and inefficient PPC campaigns run by various marketing agencies.
When PPC advertising goes wrong, it results in wasted marketing dollars without delivering qualified leads.
In simple terms, it’s money down the drain.
This is where Dominate Marketing enters the picture.
Our results-oriented approach to attorney PPC marketing means we succeed when you succeed.
We earn when we get results, ensuring your advertising budget drives real value, bringing in more qualified leads and actual clients for your practice.
Unlike most agencies who are just experimenting and crossing fingers, we bring proven PPC experience in the legal industry, allowing us to implement successful strategies that work immediately.
Whether you need immediate leads or want to build a scalable long-term campaign (or both), we develop and manage PPC campaigns that fulfill your business objectives and deliver the outcomes you expect.
Our PPC Services For Phoenix Law Firms
Keyword Research and Strategic Targeting
Utilizing sophisticated keyword analysis software and our proven expertise in legal PPC marketing, we identify the precise search phrases used by individuals seeking immediate legal counsel in your specialties. This encompasses legal terminology, detailed query patterns, and location-specific advertising to reach potential clients actively searching for your particular services.
To get the best value from your PPC budget, we apply comprehensive negative keyword lists that continually filter out unrelated searches, ensuring your ads are presented only to qualified leads. This is progressively important as Google’s keyword matching becomes more and more expansive, potentially risking your ad spend on terms that won’t generate cases.
Negative Keywords Management
Landing Page Optimization
We optimize your law firm’s website and landing pages as part of every PPC campaign we manage, ensuring a seamless user experience and higher conversion rates – which leads to more leads and better ROI. This ensures that every click on your PPC ads is more likely to result in a client inquiry.
As strange as this may sound, this crucial step is often missed by many PPC agencies.
We offer thorough analytics and clear reporting, letting you monitor your PPC campaign results. From ad costs to search placement, you’ll see exactly how your budget is used. You keep total access to your Google Ads campaigns, since we work directly from your account.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
Having an effective website is vital for law firms using PPC, SEO, or trying to look professional online. Our web design experts make clean, SEO-optimized sites that turn visitors into clients and increase your profits.
Besides paid ads, we run ongoing SEO work for law firms to reach potential clients searching for legal services online. When handled right, SEO delivers strong results, and we often mix it with PPC to create solid growth without depending just on paid advertising.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Phoenix
What is PPC advertising, and how can it benefit my law firm in Phoenix?
PPC (Pay-Per-Click) advertising is a digital marketing strategy where your law firm’s ads appear at the top of search engine results, and you only pay when someone clicks on your ad. It helps Phoenix law firms get more clients, attract people searching for legal services, and achieve a higher return on investment compared to traditional advertising methods.
What types of PPC campaigns work best for law firms in Phoenix?
The most effective PPC campaigns for Phoenix law firms include Google Search Ads targeting legal service keywords, Local Service Ads to attract clients in the Valley of the Sun, and Remarketing Ads to re-engage potential clients who previously visited your website.
How much should my Phoenix law firm budget for PPC advertising?
The budget for a PPC campaign varies based on competition, practice areas, and target locations. On average, Phoenix law firms may need to allocate between $5,000 to $15,000 per month, depending on factors such as keyword competition, ad placement goals, and desired client acquisition rates.
How can I track the success of my PPC campaigns for my law firm?
Tracking success involves monitoring key performance indicators (KPIs) such as click-through rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS). Tools like Google Ads, Google Analytics, and call tracking software help measure campaign performance and identify areas for improvement.
What legal practice areas benefit the most from PPC advertising in Phoenix?
PPC advertising is highly effective for practice areas such as personal injury, immigration law, family law, real estate law, and criminal defense. These areas typically have high search volumes in the metro Phoenix area, making PPC an ideal strategy to capture potential clients actively seeking legal assistance.