Law Firms – Are you frustrated with law firm SEO agencies that promise the world but deliver mediocre results?
Many law firms I’ve spoken to have wasted thousands, if not tens of thousands of dollars on SEO campaigns that generate impressive reports but fail to deliver actual clients.
Even when agencies do manage to generate inquiries, they’re often from low-value cases or practice areas you don’t even want to focus on.
Most SEO agencies simply don’t understand the unique challenges of legal marketing, applying the same cookie-cutter strategies they use for plumbers and restaurants.
Your current agency might be focusing on vanity metrics like “traffic increases” while ignoring the quality of visitors and their likelihood to become clients.
Many SEO providers push long-term contracts with vague promises, locking you into relationships with junior account managers who lack legal industry knowledge.
The reality is that countless law firms remain dissatisfied with their current SEO results, yet continue paying month after month hoping for improvement.
Most agencies treat all practice areas identically, failing to recognize the vast differences in competitive landscape and client acquisition strategies between different practice areas such as personal injury, family law, and business litigation.
Let alone the differences between the specific types of clients within these practice areas.
To make matters worse, the typical SEO agency assigns your valuable account (and your entire law firm’s future) to an inexperienced staff member or VA who follows generic playbooks rather than executing tailored strategies for your legal services.
When campaigns underperform, they blame “algorithm changes” or “competitive markets” rather than adapting their approach.
If you are sick of working with amateurs who just want to take your money and don’t care about actually getting you results, you are in the right place.
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have have helped a dozen law firms increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Use SEO to get in front of them and help you grow your firm.
The biggest point of difference I bring is that I actually care.
I will not take you on as a client if I don’t think I can help or I’m not interested in the deal.
I don’t believe in over-promising, lying or appeasing anyone (as you can probably gather from the tone of my writing).
I care about results.
If I work with you, it means I know I can make it happen and will do whatever it takes, going above and beyond, to do what I promised and get you results.
If this is something you’d be interested in, click the link below, fill out the form and let’s talk.
Our Eugene Law Firm SEO Services
Comprehensive Search Engine Optimization Strategy
Our Eugene SEO services for law firms start with a comprehensive evaluation of your website and the audience you wish to target. We create a step-by-step SEO strategy to refine rankings, attract organic traffic, and ensure your firm secures more clients.
Clients often use local searches to find law firms they can trust. Our targeted local SEO strategies position your firm in key search results, ensuring a steady stream of potential clients to your site. We also work on local service ads and manage your Google Maps profile to make your firm more accessible.
On-Page Optimization
With our comprehensive on-page SEO solutions, your law firm’s website will be optimized for both search engines and potential clients. We refine content, improve keyword usage, structure internal linking, and enhance metadata for better performance.
Our law firm SEO experts specialize in creating link-building strategies that align with your practice areas and business goals. We secure backlinks from legal blogs, professional associations, and niche content platforms to help establish your firm’s online authority and generate client interest.
Link Building
Content Creation and Marketing
Content is king in SEO, and for law firms, having well-optimized, engaging, and informative content is crucial to standing out in search results. We craft compelling content that highlights your expertise, answers common legal questions, and helps prospective clients find the guidance they need. Our strategic content approach ensures your firm ranks higher, attracts qualified leads, and establishes credibility in your practice areas.
Strong technical SEO is crucial for helping search engines understand and rank your website effectively. We optimize key areas such as page load speed, mobile responsiveness, and crawlability to ensure your site meets search engine standards and provides an excellent experience for potential clients.
Technical SEO
Conversion Rate Optimization
SEO should focus on more than rankings—it should aim to convert website traffic into new cases for your firm.
Unfortunately, many SEO providers miss the mark when it comes to optimizing for conversions.
We ensure that every page of your website is carefully structured with persuasive content, strategic calls to action, and a seamless user experience to guide visitors toward contacting your firm.
By leveraging your existing traffic, we help you grow your business without additional advertising spend.
Additional Services We Offer
A professional, well-structured website is a cornerstone of any law firm’s digital marketing efforts. Whether your focus is SEO, paid advertising, or simply improving your credibility, our web design services provide customized solutions that align with your firm’s goals. We build user-friendly, visually appealing websites that are optimized for search engines and designed to convert visitors into clients. By focusing on mobile responsiveness, fast loading times, and compelling content, we help your firm stand out and attract more clients effectively.
Web Design for Law Firms
Google Ads and PPC
Law firms need a marketing strategy that delivers results both now and in the future. Our Google Ads services help attract clients instantly, complementing SEO efforts that build credibility over time. By targeting potential clients searching for legal assistance, our PPC campaigns provide quick returns and valuable leads. Running both strategies together allows your firm to achieve a balanced marketing approach that supports immediate growth while enhancing long-term visibility.
Case Studies
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
Want Results Like These?
What My Clients Have to Say
Clients I Have Worked With
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About Eugene Attorney SEO
How can Eugene law firms optimize their local search presence?
Eugene law firms need to focus their SEO strategy on local business clients and community members seeking legal services. This means optimizing content for searches related to business law, personal injury, family law, and other practice areas specific to Eugene’s market. Creating locally-focused content that addresses Eugene’s unique legal needs helps capture more qualified leads.
What makes Eugene’s legal market unique for SEO purposes?
Eugene’s combination of growing business sector and strong community focus creates unique SEO opportunities for law firms. Optimizing for keywords related to business law, real estate, and local regulations helps capture distinct market segments. Content should reflect Eugene’s community values while addressing the practical legal needs of local clients.
How can law firms optimize for Eugene’s business community?
Eugene’s growing business community requires law firms to optimize their online presence for commercial legal services. This includes creating content around business formation, commercial real estate, and regulatory compliance. Firms should focus on keywords related to Eugene’s business sector while maintaining strong local SEO for traditional practice areas.
What role do local events play in Eugene law firm SEO?
Eugene’s active community calendar provides unique opportunities for law firm SEO. Creating content around major events and local business activities helps attract potential clients searching for legal services. Optimizing for event-related legal issues and maintaining updated content about local activities improves search rankings.
How important is environmental law expertise in Eugene law firm SEO?
Environmental law expertise is particularly relevant for Eugene law firms due to the community’s strong focus on sustainability. Creating content that addresses environmental regulations, sustainable business practices, and natural resource law helps attract environmentally conscious clients. Optimizing for keywords related to environmental law while maintaining local SEO helps establish authority in this important practice area.