PPC For Lawyers Washington
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Washington Law Firm PPC Agencies Don't
In the crowded legal market, attracting potential clients online can be a struggle.
Many Washington law firms find it challenging to appear on search engine results pages (SERPs) due to rising ad costs and ineffective PPC campaigns.
When PPC advertising is mismanaged, it often leads to wasted spending without producing quality leads.
Simply put, it’s money down the drain.
This is where we at Dominate Marketing step in.
Our performance-based PPC for lawyers ensures our goals align with yours.
We only get paid when we deliver results, ensuring your advertising budget is spent efficiently to generate more qualified leads and actual clients for your firm.
Unlike other agencies that take a guessing approach, our experience in legal PPC allows us to implement strategies that deliver results from the beginning.
Whether you’re focused on short-term lead generation or a long-term strategy (or both), we tailor our PPC campaigns to align with your business goals and deliver the outcomes you need.
Our PPC Services For Washington Law Firms
Keyword Research and Strategic Targeting
Our PPC strategy is built on keyword research tools and our legal industry expertise to find high-intent keywords that potential clients search for when they need a lawyer in your practice area(s). We focus on legal keywords, long-tail phrases, and local service ads to connect with clients actively seeking your services.
To maximize your PPC effectiveness, we implement negative keyword lists that continually block irrelevant traffic, ensuring your ads reach only those actively searching for your services. Google’s evolving keyword matching makes this approach indispensable.
Negative Keywords Management
Landing Page Optimization
Our PPC approach involves optimizing your law firm’s website and landing pages to enhance engagement and drive more conversions, ensuring that your ad clicks have the highest potential to turn into inquiries.
Surprisingly, many agencies do not prioritize this.
Stay informed about your PPC performance with our transparent reporting. We provide clear analytics and ensure your Google Ads account remains accessible so you can track everything at any time.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
A law firm’s digital presence starts with a professional website that supports PPC, SEO, and credibility. Our web design solutions focus on building conversion-optimized and SEO-friendly sites to attract and engage potential clients.
We focus on law firm SEO strategies that work alongside PPC to attract organic traffic and build long-term visibility. SEO helps law firms grow sustainably without full dependence on paid ads.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In Washington
Why should Washington law firms invest in PPC?
PPC allows Washington law firms to reach potential clients actively searching for legal services, increasing visibility and lead generation.
What PPC platforms are best for Washington law firms?
Google Ads are highly effective platforms for law firms in Washington to attract leads.
What is the recommended PPC budget for Washington law firms?
Budgets typically range from $2,500 to $10,000 per month for Washington law firms, depending on competition and practice area.
How do I measure PPC success for my Washington law firm?
Tracking key metrics such as cost per lead, conversion rate, and click-through rate is crucial for measuring PPC success.
Which practice areas benefit most from PPC in Washington?
Personal injury, family law, and employment law firms perform well with PPC in Washington.