PPC For Lawyers New York
We help growth‑minded personal injury, criminal defense, and other competitive law firms outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other New York Law Firm PPC Agencies Don't
In the crowded legal market, attracting potential clients online can be a struggle.
Many New York law firms find it challenging to appear on search engine results pages (SERPs) due to rising ad costs and ineffective PPC campaigns.
When PPC advertising is mismanaged, it often leads to wasted spending without producing quality leads.
Simply put, it’s money down the drain.
This is where we at Dominate Marketing step in.
Our performance-based PPC for lawyers ensures our goals align with yours.
We only get paid when we deliver results, ensuring your advertising budget is spent efficiently to generate more qualified leads and actual clients for your firm.
Unlike other agencies that take a guessing approach, our experience in legal PPC allows us to implement strategies that deliver results from the beginning.
Whether you’re focused on short-term lead generation or a long-term strategy (or both), we tailor our PPC campaigns to align with your business goals and deliver the outcomes you need.
Our PPC Services For New York Law Firms
Keyword Research and Strategic Targeting
By leveraging keyword research tools and our expertise in PPC for law firms, we identify high-intent keywords that people search for when seeking a lawyer in your practice area(s). Our focus is on targeting legal keywords, long-tail phrases, and local service ads to attract the right clients.
Our comprehensive negative keyword management helps refine your ad targeting by excluding irrelevant searches and optimizing budget allocation. With Google’s keyword matching becoming broader, this strategy is vital for campaign success.
Negative Keywords Management
Landing Page Optimization
To get the most from your PPC investment, we optimize your law firm’s website and landing pages, improving user experience and increasing conversions for a better ROI. This approach ensures that each ad click has maximum impact.
Surprisingly, many PPC agencies fail to prioritize this step.
Our PPC services prioritize transparency, offering detailed reports and insights so you can track your ad performance. Since we manage everything from your Google Ads account, you have full control and visibility.
Transparent Reporting and Analytics
Additional Services We Offer
Web Design for Law Firms
For law firms, an attractive and functional website is crucial—whether to support PPC, enhance SEO, or maintain credibility. Our web design services focus on optimizing for both user experience and conversions.
Beyond paid ads, we create law firm SEO strategies that focus on attracting organic traffic. SEO helps establish long-term credibility and provides a growth pathway without dependence on advertising alone.
Search Engine & AI Optimization
Who This Is For
We at DOMINATE MARKETING have specifically designed our service for competitive high-stakes law firms who want real results fast.
We don’t play games.
We don’t find excuses.
We get results.
If you’re serious about growing your firm and want an aggressive partner to help you get there, book a call today.
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
We never ask you to sign a lock-in agreement for 6 months, 12 months, or any length or time.
We don’t need to hide behind lock-in contracts because what we do works.
We either get you results, or you stop paying.
No More Hand-Holding
You will never have to ask us what’s happening or what work was done.
You will never be wondering what you are paying for.
You will never have to tell us what to do.
We handle everything proactively, and keep you updated throughout the entire process.
We know exactly what we are doing, and we get it done.
We Don't Hold You Ransom
You own all your accounts, website, assets, and data. 100% ownership & transparency.
Case Studies
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
Who I Work With
- New York City
- Buffalo
- Rochester
- Buffalo
- Syracuse
- Albany
- New Rochelle
- Mount Vernon
- Schenectady
- Utica
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
FAQs About PPC For Attorneys In New York
Why should New York law firms invest in PPC?
PPC allows New York law firms to compete in a highly competitive market and attract clients efficiently.
What PPC strategies work best for New York firms?
Geo-targeted search ads and competitor bidding strategies work well for law firms in New York.
What is a reasonable PPC budget for New York law firms?
New York law firms should budget between $5,000 and $20,000 per month for PPC campaigns.
How can I maximize ROI with PPC in New York?
Continuous optimization of ad campaigns and leveraging A/B testing can improve PPC ROI.
What practice areas benefit from PPC in New York?
Personal injury, immigration, and corporate law firms see great returns from PPC in New York.