How Does Schema Markup Help Personal Injury SEO?
Schema markup has become one of the most overlooked yet powerful tools in personal injury SEO. While most law firms
Updated: April 2026
Mateja Matic is the founder of Dominate Marketing, a specialist SEO and PPC agency serving personal injury and criminal defense law firms in the United States.
He started working in SEO and PPC at age 18 at a New Zealand agency serving local businesses, spent six years there, and founded Dominate Marketing in 2019.
After an early focus on automotive businesses, a referral to a Sydney law firm pulled him into legal marketing. Since then, he has worked with law firms across New Zealand, Australia, and the United States, including firms in California, New York, Texas, Colorado, and Arkansas.
His current focus is personal injury and criminal defense, the most competitive segments of legal search.
He is known for a specialization-over-breadth approach: working with a small number of firms at any time, handling the work himself rather than delegating to junior staff, and prioritising signed cases over vanity metrics.
Areas of Expertise
- Personal Injury Law Firm SEO
- Criminal Defense Law Firm SEO
- Legal Marketing Strategy
- Local SEO for Law Firms
- Google Business Profile Optimization for Attorneys
- Google Ads (PPC) for Law Firms
- Local Service Ads for Law Firms
- AI Search Optimization for Law Firms
- Generative Engine Optimization
Professional Background
- 2013-2019: SEO and PPC Specialist at NZ Agency
- 2020-present: Founder, Dominate Marketing
Speaking, Publications, and Media
Notable Client Results
- 80% increase in traffic and leads in 4 months with SEO for Criminal Defense Firm
- Page 1 rankings in 30 days for Colorado Personal Injury Firm
- Page 1 rankings in 60 days for Arkansas Personal Injury Firm
- 400% increase in traffic & leads after Google Penalty for California Auto Law firm
- 600% Increase In Leads From PPC for general practice law firm
- Scaled a fixed-fee prenup offer to over 200 qualified leads/month with SEO and PPC
Articles by Mateja Matic
What Is a Google Penalty And What Does It Mean For Your Personal Injury SEO?
If you’ve invested thousands of dollars into your personal injury law firm’s SEO, the last thing you want is to
Does SEO Really Work for Personal Injury Attorneys?
If you run a personal injury law firm and you are questioning whether SEO is worth your time and money,
Image SEO Guide for Personal Injury Law Firms: How to Use Images For Ranking Advantage
Most personal injury law firms spend thousands on website content but completely ignore the images sitting on their pages. This
How to Build a Personal Injury SEO Content Strategy That Ranks (And Brings Cases)
If your personal injury firm’s blog is just a collection of random posts published whenever you feel guilty about not
SEO Strategy Secrets For New Personal Injury Firms
Starting a new personal injury law firm is exciting, but getting your first steady stream of clients through search engines
How to Select a Good Personal Injury SEO Agency (Insider Secrets)
Hiring the wrong SEO agency is one of the most expensive mistakes a personal injury law firm can make. You
How Do Citations Help Personal Injury SEO?
If you have been researching SEO for your personal injury law firm, you have probably come across the term “citations”
How Long Does Personal Injury SEO Take (And Why)?
If you run a personal injury law firm and you’ve asked “how long until SEO actually works?” the honest answer