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Mateja Matic

Founder of Dominate Marketing

17 Reviews

Updated: April 2026

Mateja Matic is the founder of Dominate Marketing, a specialist SEO and PPC agency serving personal injury and criminal defense law firms in the United States.

He started working in SEO and PPC at age 18 at a New Zealand agency serving local businesses, spent six years there, and founded Dominate Marketing in 2019.

Mateja Matic - Founder of Dominate Marketing

After an early focus on automotive businesses, a referral to a Sydney law firm pulled him into legal marketing. Since then, he has worked with law firms across New Zealand, Australia, and the United States, including firms in California, New York, Texas, Colorado, and Arkansas.

His current focus is personal injury and criminal defense, the most competitive segments of legal search.

He is known for a specialization-over-breadth approach: working with a small number of firms at any time, handling the work himself rather than delegating to junior staff, and prioritising signed cases over vanity metrics.

Areas of Expertise

  • Personal Injury Law Firm SEO
  • Criminal Defense Law Firm SEO
  • Legal Marketing Strategy
  • Local SEO for Law Firms
  • Google Business Profile Optimization for Attorneys
  • Google Ads (PPC) for Law Firms
  • Local Service Ads for Law Firms
  • AI Search Optimization for Law Firms
  • Generative Engine Optimization

Professional Background

  • 2013-2019: SEO and PPC Specialist at NZ Agency
  • 2020-present: Founder, Dominate Marketing

Speaking, Publications, and Media

Notable Client Results

  • 80% increase in traffic and leads in 4 months with SEO for Criminal Defense Firm
  • Page 1 rankings in 30 days for Colorado Personal Injury Firm
  • Page 1 rankings in 60 days for Arkansas Personal Injury Firm
  • 400% increase in traffic & leads after Google Penalty for California Auto Law firm
  • 600% Increase In Leads From PPC for general practice law firm
  • Scaled a fixed-fee prenup offer to over 200 qualified leads/month with SEO and PPC

Articles by Mateja Matic

Book Your Reality Check Call

This is a free diagnostic for PI, criminal defense & other high‑stakes firms to see where you’re losing high‑value cases from search.

On this call, we will:

  • Review your current SEO, PPC, LSAs and AI search visibility
  • Show you where good cases are leaking out of your funnel right now
  • Identify your best practice areas and locations for more high‑value files in the next 90 days
  • Prioritize the content, Google Business Profile elements, reviews and intake steps to fix first
  • Map out a simple 90‑day plan to get more good cases without TV‑size budgets

You’ll leave with a clear picture of what’s working, what’s broken, and what to do next, whether we work together or not.

Just fill out this form and book in a time on the next page: