PPC Agency For Estate Planning Lawyers
We help competitive estate planning attorneys outrank bigger brands, cut cost per signed case, and turn Google Ads into a reliable source of new files.
We Offer What Other Estate Planning PPC Agencies Don't
Estate planning law is a competitive field, and acquiring clients online can be challenging.
Many estate planning attorneys struggle to achieve success with online advertising due to rising ad costs and poorly executed PPC campaigns managed by inexperienced providers.
Mishandled campaigns can quickly drain your marketing budget, leaving you with less cash and no results.
That’s where we at Dominate Marketing come in.
Our law firm PPC services for employment lawyers ensure that our success is directly tied to yours. We’re only successful when you are.
Unlike many agencies that rely on generic copy-paste strategies, our expertise in legal marketing allows us to design and manage PPC campaigns that actually get results.
Whether you’re looking for immediate leads or a scalable, long-term paid ads strategy, we deliver PPC ad campaigns that align with your objectives and generate quality leads and profit.
Our PPC For Estate Planning Attorneys Includes
Strategic Keyword Research
We pinpoint high-intent, relevant keywords that prospective clients are searching for and which are most likely to convert into paying clients, ensuring your marketing dollars focus specifically on generating qualified leads.
Google’s match algorithms are getting more and more broad, meaning you will be paying for more and more irrelevant keywords. By continuously excluding irrelevant searches, we optimize your ad spend and ensure you are only paying for keywords which have proven to convert into more estate planning clients.
Negative Keywords Management
Landing Page Optimization
We use proven methods to design dedicated landing pages optimized to convert visitors into clients. This includes the copy, format, layout, proof and many other aspects we have used dozens of times that make landing pages that drive qualified leads. This ensures every click has the highest potential to turn into a new paying client.
With detailed analytics and reports, you’ll have full visibility into your campaigns’ performance, from cost-per-click to conversion rates. You’ll know exactly what’s happening and where your money is being spent.
Transparent Reporting and Analytics
Additional Services We Offer
Employment Law Website Design
A professional website is essential for attracting potential clients, regardless of whether you are doing PPC, SEO or just want to present professionally. Our estate planning law firm website design services focus on improving both search engine rankings and conversions, maximizing your ROI.
Beyond PPC, we offer estate planning attorney SEO to achieve long-term growth by improving organic rankings and attracting more clients without having to rely solely on paid ads. SEO perfectly complements PPC for long term growth of your law firm.
Search Engine Optimization
Over a Decade of Mastery At Your Disposal
I’m Mateja Matic, the founder of Dominate Marketing.
I have dedicated the last 12 years to absolutely mastering SEO, Google Ads, copywriting, sales and online marketing in general.
In that time I have worked with over a dozen law firms in competitive markets including LA, NY, Texas and more to increase their monthly intake of new clients by an average of 300% within 12 months.
I will work directly with you to:
1. Establish the type of clients you actually want to get
2. Help you craft an offer to attract these specific clients and presell them on working with your firm specifically
And
3. Get in front of them with PPC (and any other method that makes sense) to help you grow your firm.
Case Studies
Dallas Criminal Defense Lawyer Gets 80% Increase In 4 Months With SEO
400% Increase In Traffic After Google Penalty
Personal Injury Lawyer Gets to Page 1 In 30 Days With SEO
Fixed Fee Prenups 119 Qualified Leads With PPC
Law Firm Gets 300%+ Increase From SEO
Law Firm Gets 600% Increase From Google Ads (Without Increasing Ad Spend)
Insolvency Lawyer Getting Leads For Only $120 Per Lead From Google Ads
Contract Lawyer Gets 15-24 New Matters From Google Ads
Law Firm Gets 800% Increase In Organic Traffic WITH SEO
Arkansas PI Firm
Fort Collins PI Firm
California Auto Law Firm
NZ General Law Firm
1,200% ROAS On Google Ads
400% Organic Growth
1,200% ROAS On Google Ads
400% Organic Growth
300% Organic Growth
852 Leads At $25 Cost Per Lead
900 Leads At $9 Cost Per Lead
0-600 Clicks Per Month In 4 Months
0 to 900 Users Per Month In 9 Months
300% Organic Growth
700 Leads At $42 Cost Per Lead
0 to 40 Clicks Per Day In 7 Months
250% Organic Growth
0 to 300 Users In 3 Months
What My Clients Have to Say
My Quality Assurance to You
A major problem with the online marketing industry is that most agencies just outsource all the work to juniors or VAs who have no idea about what it takes to succeed with a marketing campaign (especially in a niche as competitive as law).
This is why you hear of so many horror stories of law firms paying thousands, if not tens of thousands of dollars and not seeing any results.
Most agency owners are not marketers themselves, they are just trying to make as much money as possible.
While I am also here to make money, I am a marketer and know exactly how to get results and produce the absolute highest quality of work.
When you work with Dominate Marketing, I can assure you that your campaign will not be outsourced to some “account manager” or $5 an hour VA.
You will be dealing with me directly, and if anyone else on my team is doing any part of the work, they will have been heavily vetted by myself for quality, and I will be overseeing their work closely.
I give you my word that high quality work is my top priority and I will do whatever it takes to get you results.
Frequently Asked Questions About Estate Planning PPC
What is PPC What is PPC advertising for estate planning law firms? for criminal defense attorneys?
PPC advertising is a cost-effective digital marketing strategy to connect estate planning attorneys with their target audience – potential clients looking for an estate planning lawyer. Ads appear prominently in search engine results pages, targeting individuals actively seeking estate planning services. You only pay when someone clicks on your ad, ensuring your marketing budget is well spent.
Do Google Ads work for estate planning lawyers?
Yes. Google Ads campaigns are one of the most effective internet advertising methods to generate quality leads for estate planning law firms. By targeting high-intent keywords, you can consistently connect with prospective clients who are ready to engage your services.
Why is PPC important for estate planning law firm marketing?
PPC ensures your firm appears at the top of search results when potential clients are actively seeking estate planning services. This immediate visibility complements long-term strategies like SEO to build a comprehensive online marketing presence.
How does negative keyword management improve PPC campaigns?
Negative keyword management refines your targeting by excluding irrelevant searches, ensuring your ad budget is only spent on keywords which are likely to bring new clients. This increases your overall ROI on the ad campaign significantly if it is kept on top of and implemented correctly.
Can PPC campaigns work for small estate planning firms?
Absolutely. PPC campaigns are scalable and can be tailored to meet the specific needs and budgets of small estate planning practices. With the right strategy, smaller firms can compete effectively in their local markets.
What role do landing pages play in PPC campaigns?
Landing pages are critical for converting visitors into clients. By providing clear, actionable information, they guide potential clients to take the next step, such as scheduling a free consultation. When done right, landing pages can significantly increase your conversion rates and thus your return on investment when it comes to ads.
How soon can results be seen from PPC campaigns?
Most estate planning firms see measurable results within 30 days, with significant improvements in inquiries and leads within 60 to 90 days.
Can PPC be combined with other marketing strategies?
Yes. Integrating PPC with strategies like SEO and content marketing creates a robust online presence, attracting clients at every stage of their decision-making process. This combination of paid advertising and organic search traffic often yields extremely good results for estate planning firms.
Is PPC better than social media ads for estate planning lawyers?
While social media and youtube ads can be great for brand awareness, PPC is more effective for directly targeting high-intent searches, making it ideal for generating immediate leads and inquiries and typically generating the best return for your marketing efforts.
How can estate lawyers differentiate their PPC ads?
Highlight your unique value proposition—whether it’s years of experience, a proven track record, or offering free consultations. Compelling ad copy that addresses client pain points, such as creating a secure estate plan, helps you stand out.
What is the Google Keyword Planner and how is it used in PPC campaigns?
The Google Keyword Planner helps identify relevant keywords, search volume, and cost-per-click data. It’s an essential tool for planning effective PPC campaigns.
What are long-tail keywords and how are they used in PPC?
Long-tail keywords, like “estate planning attorney for complex wills,” target niche audiences with high intent, increasing the likelihood of attracting qualified leads.
What are some strategies to generate more qualified leads from Google Ads campaigns?
Focusing on precise targeting, crafting compelling ad copy, and optimizing landing pages ensures your campaigns attract ideal clients while maximizing return on investment.