Most Law Firms Don’t Need Another Marketing Agency. They Need Someone Who Can See the Whole Board.
So many firms pay for marketing activity and hope it turns into cases, with no one accountable for whether it actually does. We give you the whole picture: what’s working, what’s broken, and what to do about it to get more of the cases you want.
Free Diagnosis Report In 5 Minutes
The Problem Is That Nobody Is Looking at the Big Picture.
Most law firms have a PPC guy. Or an SEO agency. Someone posting blogs. They might even be good at what they do.
But each one only sees their own corner. The SEO guy reports rankings. The ads guy reports clicks. But none of it works together or ties back to signed cases.
Ask them which part of that spend actually produced a signed case, and most can’t tell you.
Nobody at the firm can.
It’s like paying three people to each paint one corner of a painting, when nobody is standing back to look at the whole thing.
No one is taking the overhead view.
No one is making the strategic call on where the entire effort should be aimed before the money goes out the door.
So you find out which direction was wrong after a year and tens of thousands of dollars, instead of before.
Free Report In 5 Minutes
What You’re Missing Is Not Another Agency. It’s One Person Who Builds the Strategy and Runs It.
These two services are usually sold separately, by different people.
And that’s the problem.
On one side you have agencies.
They execute one channel and send you a report. They do the work, but they don’t strategize, and they can’t see past their own service.
And worst of all, no one’s accountable for whether any of it turns into signed cases.
On the other side you have the fractional CMO crowd.
They sit on your leadership team, strategize, and direct the vendors who do the actual work. They cost anywhere from $6000 to $12,000 per month, before you’ve paid anyone to implement the plan and covered adspend.
That model is built for firms doing eight figures with an entire marketing department to lead.
If you run one office, or a couple, you don’t have a leadership team for them to join or a stable of vendors for them to oversee.
You have yourself, maybe a marketing or office manager, and an agency or two that you’re not sure are producing results.
What you need is the person in the middle who fits a firm your size. Senior enough to set the strategy. Hands-on enough to run it. One person who plans the attack and leads the charge.
Free Report In 5 Minutes
Anyone Can Run Ads.
Anyone can send you a report full of green arrows.
What almost nobody does is sit down, look at your entire firm, your market, your numbers, your actual shot at more cases, and decide what to do and why before a single dollar leaves your account.
That’s where signed cases come from.
Not from knowing the channels exist. Not from clicking buttons in an ad dashboard.
They come from knowing exactly which ones to hit, in what order, and why, for your firm specifically.
Most marketing agencies never get past tactics. They know the channel, they run the channel, they report on the channel, and they call it a day.
If it’s aimed in the wrong direction, all that motion goes nowhere and you foot the bill.
Free Diagnosis Report In 5 Minutes
You Need The Person In the Middle. A Strategist and an Operator in One.
Not someone clicking around an ad dashboard. Not someone pumping out blogs and hoping something happens.
You need a strategist who takes the bird’s-eye view of your strengths, your weaknesses, and your situation, and then executes on the plan, building reliable marketing channels you own and control.
That’s exactly what we do.
Free Diagnosis Report In 5 Minutes
Diagnose. Plan. Execute.
Step 1: We diagnose before we touch anything.
Before we run a single ad or publish a single page, we find out what’s already worked for you and what’s wasted your money.
Step 2: We build the plan and you approve it.
You get a strategy built around what we actually found, not a template we run on everybody. We present it to you in plain English, not marketing jargon. Nothing goes live until you’ve seen it and signed off.
Step 3: We execute it ourselves.
The same person that built the strategy runs it. Nothing gets lost in translation because there is no translation.
Step 4: We put the number in front of you every month.
Everything is tracked. If you’ve got a system for logging signed cases, we plug straight into it. At the end of every month you get it in plain English: here’s what you spent, here’s what we did, and here’s how many signed cases came out of it.
Free Report In 5 Minutes
The Execution
Once the strategy says where to aim, here’s what we execute on.
The diagnosis decides which of these your firm needs and in what order, so you never pay for a channel that isn’t moving the needle.
SEO
We rank your firm for the searches that actually turn into signed cases. Done by a professional with over a decade of experience, not passed off to a junior.
AI search visibility
A quickly growing channel. When someone asks ChatGPT, Gemini, or Perplexity who to hire, most firms don’t come up at all. We fix that.
PPC (Google Ads)
Built and run on proven methods I’ve developed over a decade, so your spend turns into real cases, not just clicks.
Local Services Ads
Set up so you show at the top for the exact case types you want. Often a great early paid ads option, especially for personal injury.
Facebook / Meta ads
Run end to end, from the creative to the targeting to what happens after the click. Used strategically, this can be the key to scaling.
Organic growth advisory
You bring the camera. We advise and steer it. An excellent supplement to the other channels.
Free Report In 5 Minutes
An Example In Practice
A recent example. A personal injury firm with multiple offices already spending on TV, billboards, LSAs, and SEO, and wanting more cases for one of their locations. They were thinking of adding Google Ads to try to spend more.
The first thing I did was look up their numbers.
First from their own CRM. I looked at their signed cases from that location over the previous 12 months and found the average settlement was roughly $20,000.
Then I ran the actual PPC numbers for their market. The projected cost came out to somewhere around $3,000 to $5,000 per lead.
Assuming they closed one in five, that’s roughly $15,000 to $25,000 per signed case, against a $20,000 average settlement.
Based on real numbers from their own data, PPC wasn’t going to be profitable, and I told them so.
What I recommended instead was Meta Ads. They’d tried it before with another agency and it didn’t work out, so I took a look at the account.
It told the whole story.
The conversion tracking wasn’t set up right. Phone calls weren’t being tracked at all, so the account didn’t even have a chance to optimize for their highest quality lead type.
Some of the ad sets were running on placements which are rampant with bot clicks and low quality traffic.
And the landing page focused on a form instead of a call button on mobile, despite the fact that most Facebook Ads traffic is mobile and the best personal injury leads usually come from calls.
None of that is a Meta problem. It was an execution problem.
So the recommendation was simple: let me fix all of it and run a clean test, on a fixed budget, with the specific angles I wanted to test.
Not “trust me, Facebook works.”
A properly built test with a strategy behind it and a fixed budget to give us real data, then a clear decision at the end. Do we scale it, or kill it? Simple yes or no, based on real numbers.
That’s the whole approach. Look at the actual situation, do the math before spending, fix what’s broken, and make the call on data.
Free Report In 5 Minutes
We Specialize in Competitive and High-Stakes Legal Niches, Including:
Personal Injury
Criminal Defense
Business Litigation
Trial Attorneys
If your cases are high value and you’re fighting for them in a crowded market, you’re who we built this for.
Free Report In 5 Minutes
Who You’re Working With
Plenty of people know the tactics and which buttons to click.
What they don’t understand are the marketing principles underneath, and that’s the part that actually makes any channel produce.
I’ve been involved in online marketing for 13 years, and running Dominate since 2020. In that time I’ve worked with about two dozen law firms.
I’m involved in every piece of what we do for your firm. Every blog, every ad, every page.
I personally decide what gets made, when, and why, so every dollar is spent on the thing most likely to bring you more cases, not busywork.
You are getting top-level strategy and execution at every stage.
That’s the difference between your money going toward driving signed cases, and activity that just looks busy.
Most agencies build one strategy and shoe-horn the same playbook across every client, because it’s easier and it scales.
Being small and founder-led means we adapt to your firm, where you are and where you want to go, instead of forcing you into a package.
We figure out what your firm actually needs to get the result you’re after, and then we build around that.
Mateja Matic
Founder of Dominate Marketing
Free Report In 5 Minutes
You Pay For Execution. The Strategy Comes With It.
Firms pay a fractional CMO $6,000 to $12,000 a month for strategic direction alone, before anyone does the actual work.
Here, you pay for the channels we execute, priced per channel.
The strategy, the diagnosis, and the ongoing direction come built into the work, not as a separate line item.
Free Report In 5 Minutes
No Catch.
You pay nothing until you approve the plan.
You get the diagnosis and your full 90-day plan first. You don’t pay a cent until you’ve seen it and signed off.
No Long Contract.
It’s a simple monthly retainer, so you can cancel any time, with no penalty and no exit fee. If it’s not working, you walk.
You Own Everything.
Every account, asset, and piece of content we build is in your name. Leave whenever you want and you keep all of it.
If I'm not giving your firm everything I have, tell me.
I’ll refund that month. I hold myself to the highest standards, and that’s exactly what you can expect.
Free Report In 5 Minutes
Who this is for
This is for law firms that:
- Can answer why a client should hire them over the firm down the street
- Know they need to spend money on marketing to grow
- And just want to make sure that they have an absolute A-player on their team who's doing everything they can to get them the best results
Get Your Reality Check Report Now
Fill out the form below, and you’ll receive a Reality Check report within 5 minutes, showing exactly where your firm stands right now. It looks at:
- Where you rank in Google, and whether you’re trending up or down
- Whether LLMs cite your firm when someone asks who to hire
- Who your real competitors are in your market
- Whether your site can be found and crawled by Google & AI bots
- Your social presence and whether it’s active
On that page you’ll be able to book a call with me to review any paid ads accounts you may be running (these require my manual review) and finalize your 90 day plan.
You’ll leave with a clear picture of what’s working, what’s broken, and what to do next, whether we work together or not.
Just fill out this form and book in a time on the next page: