There’s one thing you can do right now to increase the amount of leads you get through your legal website no matter whether you run Google Ads, Facebook Ads, do SEO, or any other kind of marketing. If you are trying to get leads through your website, this will work.
You need to make sure you have your contact methods clearly visible and absolutely everywhere. Whether you want them to fill out a form, click a call button to call you, or click an email button to send an email, you want to make these stand out and quick and easy to get to from any page on your website.
I still see a lot of websites which don’t have forms on every page, and the email or phone number is only visible in small text in the footer. Often times you can’t even click to call. This is a guaranteed way to lose a good percentage of your leads.
Every time you make a person take an extra action, such as look for something, click a button, go to another page etc, you are going to lose a percentage of them. People will sooner leave your website and go to the next one than look around your website trying to find your contact details.
So, if you want to increase your leads, one of the quickest and easiest things you can do is to make sure your contact details are very prominent on every page of your website, especially if you are sending traffic to that page.